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The posting benchmark

Ukrainska Pravda on Facebook, beside its peers

How Ukrainska Pravda's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 36 peers: news publishers and digital-native newsrooms in southern and eastern Europe with 300k to 3m followers.

Country
Ukraine
Sub-region
Southern and Eastern Europe
Region
Europe
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Ukraine

Ukrainska Pravda: 49.4 a day

No median is printed for Ukraine.

Place the dots by

Posts a day22nd/37Photos and video9th/37Evening posts19th/37Weekend day30th/37
Engagement per post2nd/37Engagement a day2nd/37Per 1,000 followers1st/37Comments per post3rd/37Comments a day4th/37

Ukrainska Pravda, Ukraine

22ndof 37

Rank among its peers, highest first, posts a day

Ukrainska Pravda posted 49.4 times a day to Facebook. The median of its 36 peers: 58.1.

Its first gap: a weekend day

20 more posts a weekend would reach its peers' median. What it would take

Peers: 36 news publishers and digital-native newsrooms in southern and eastern Europe with 300k to 3m followers, 12 weeks to 20 September 2026.

See all nine measures

Ukrainska Pravda's 36 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Ukrainska Pravda beside 36 peers

Ukrainska Pravda and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day49.422nd of 3758.1
Photos and video98%9th of 3736%
Evening posts30%19th of 3730%
Weekend day68%30th of 3785%
Engagement per post6432nd of 3755
Engagement a day90,9622nd of 3715,926
Engagement per 1,000 followers0.551st of 370.059
Comments per post2003rd of 3762
Comments a day9,8964th of 373,633

What it would take

What would reaching the median of its peers take?

Ukrainska Pravda's posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.

20more posts a weekend

8 on Saturday and 12 on Sunday, to bring each to the median of its peers

On a weekend day, Ukrainska Pravda posts 68% of a weekday's posts. The median of its peers: 85%.

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers

  • Ukrainska Pravda
  • The rest of the way to the median
  • A weekend day at its peers' median share of its own weekdays
  • Auto-pilot's starting hours
Show as a table
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
Ukrainska PravdaA weekend day at its peers' median share of its own weekdaysThe rest of the way to the median
Monday53.10
Tuesday51.40
Wednesday58.40
Thursday57.80
Friday51.40
Saturday38.646.48
Sunday3546.412

The other measures, in posts

  • Posts a day

    49.4 now; the median of its peers 58.1

    8.7 more a day, 61 a week

  • Evening posts

    18:00 to midnight: 30% of its posts; the median of its peers 30%

    1 more of its 346 posts a week between 18:00 and midnight: 103 now, 104 at the median
  • At or above the median of its peers on photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Ukrainska Pravda's Facebook posts drew 9,896 comments a day, 2.7 times the median of 36 news publishers and digital-native newsrooms in southern and eastern Europe with 300k to 3m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Ukrainska Pravda's.

Type its name, then choose it.

Or one of its peers

Day by day

How Ukrainska Pravda posted, beside its peers

Its own posts beside its 36 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Ukrainska Pravda
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Ukrainska Pravda, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayUkrainska PravdaMedian of its peers
Monday 29 June7764.5
Tuesday 30 June6564.5
Wednesday 1 July7357.5
Thursday 2 July8760
Friday 3 July7159
Saturday 4 July3753.5
Sunday 5 July3954.5
Monday 6 July5859.5
Tuesday 7 July7366
Wednesday 8 July7062.5
Thursday 9 July5863
Friday 10 July5162.5
Saturday 11 July3649.5
Sunday 12 July3849.5
Monday 13 July5562
Tuesday 14 July5161.5
Wednesday 15 July5664.5
Thursday 16 July6966.5
Friday 17 July4965
Saturday 18 July2852.5
Sunday 19 July4855.5
Monday 20 July6159.5
Tuesday 21 July5862
Wednesday 22 July5161.5
Thursday 23 July5267.5
Friday 24 July5462
Saturday 25 July3654
Sunday 26 July2748.5
Monday 27 July5060
Tuesday 28 July4060
Wednesday 29 July5767
Thursday 30 July5364.5
Friday 31 July5763.5
Saturday 1 August3552
Sunday 2 August3348.5
Monday 3 August3956.5
Tuesday 4 August4760
Wednesday 5 August6659
Thursday 6 August5462.5
Friday 7 August3856.5
Saturday 8 August4147
Sunday 9 August2648
Monday 10 August4758
Tuesday 11 August4157.5
Wednesday 12 August4259
Thursday 13 August4353
Friday 14 August4853.5
Saturday 15 August3650
Sunday 16 August2851.5
Monday 17 August4553.5
Tuesday 18 August4255
Wednesday 19 August6154
Thursday 20 August5852.5
Friday 21 August5256.5
Saturday 22 August4046.5
Sunday 23 August3146
Monday 24 August4952.5
Tuesday 25 August4857.5
Wednesday 26 August5061.5
Thursday 27 August5760.5
Friday 28 August5756
Saturday 29 August5348.5
Sunday 30 August2651.5
Monday 31 August4958
Tuesday 1 September6153.5
Wednesday 2 September6362.5
Thursday 3 September6356.5
Friday 4 September5155.5
Saturday 5 September3848.5
Sunday 6 September4846
Monday 7 September6156
Tuesday 8 September4461
Wednesday 9 September5558.5
Thursday 10 September5357
Friday 11 September4558.5
Saturday 12 September4948
Sunday 13 September3250
Monday 14 September5160
Tuesday 15 September5059.5
Wednesday 16 September5859.5
Thursday 17 September4160.5
Friday 18 September4257
Saturday 19 September4151
Sunday 20 September3550

Share of posts by local hour

Show the figures as a table
Share of posts by Ukrainska Pravda in each local hour, beside the median of its peers.
Local hourUkrainska PravdaMedian of its peers
00:000.9%2%
01:000.1%1.5%
02:000.1%0.9%
03:000.1%1%
04:000%0.6%
05:000.2%1.4%
06:000.2%2.7%
07:000.5%3.9%
08:006.7%5%
09:009.9%5.5%
10:005.9%5.9%
11:005.9%5.8%
12:006.3%6%
13:006.4%5.9%
14:006.3%5.6%
15:006.6%5.8%
16:006.4%5.6%
17:007.8%5.6%
18:005.3%5.3%
19:005.1%5.7%
20:005.5%5.4%
21:005.8%5.3%
22:004.5%4.4%
23:003.5%3.2%

Posts a day by weekday

Show the figures as a table
Posts a day by Ukrainska Pravda on each local weekday, beside the median of its peers.
WeekdayUkrainska PravdaMedian of its peers
Monday53.159.2
Tuesday51.461.3
Wednesday58.460.9
Thursday57.862.6
Friday51.459.3
Saturday38.649.9
Sunday3548.5

What it posted

Show the figures as a table
Share of each format among posts by Ukrainska Pravda, and the median across its peers.
FormatUkrainska PravdaIts peers, median
Photo85%28%
Video or reel12%7%
Album1%0%
Link2%66%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Ukrainska Pravda, 18:00 to midnight: 30%
  • Median of its peers, 18:00 to midnight: 30%
  • On a weekend day, Ukrainska Pravda posted 68% of a weekday's posts. The median of its peers: 85%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Ukrainska Pravda's peers are 36 news publishers and digital-native newsrooms in southern and eastern Europe with 300k to 3m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 36 peers, A to Z.

The peers

Its 36 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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