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The posting benchmark

Sydsvenskan on Facebook, beside its peers

How Sydsvenskan's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 25 peers: news publishers in Sweden with 30k to 300k followers.

Country
Sweden
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Sweden

Sydsvenskan: 3.5 a day

Median in Sweden: at least 4.9 a day

That is 1.3 fewer a day than the median in Sweden.

Place the dots by

Posts a day16th/26Photos and video9th/26Evening posts25th/26Weekend day20th/25
Engagement per post2nd/26Engagement a day2nd/26Per 1,000 followers7th/26Comments per post1st/26Comments a day2nd/26

Sydsvenskan, Sweden

16thof 26

Rank among its peers, highest first, posts a day

Sydsvenskan posted 3.5 times a day to Facebook. The median of its 25 peers: 4.8.

Its first gap: evening posts

5 more of its posts a week between 18:00 and midnight would reach its peers' median. What it would take

Peers: 25 news publishers in Sweden with 30k to 300k followers, 12 weeks to 20 September 2026.

See all nine measures

Sydsvenskan's 25 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Sydsvenskan beside 25 peers

Sydsvenskan and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day3.516th of 264.8
Photos and video86%9th of 2652%
Evening posts7%25th of 2626%
Weekend day64%20th of 2588%
Engagement per post2292nd of 2662
Engagement a day2,1312nd of 26783
Engagement per 1,000 followers27th of 261.5
Comments per post1061st of 2621
Comments a day3752nd of 2696

What it would take

What would reaching the median of its peers take?

Sydsvenskan's posts a day are at or above the median of its peers, so this starts with evening posts, where it sits furthest below them.

5more posts a week

between 18:00 and midnight, of its 25 a week: 2 now, 7 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts in each local hour, beside the median of its peers

  • Sydsvenskan
  • Median of its peers
  • 18:00 to midnight
  • Auto-pilot's starting hours
  • Sydsvenskan, 18:00 to midnight: 7%
  • Median of its peers, 18:00 to midnight: 26%
Show as a table
Posts in each local hour, beside the median of its peers
HourSydsvenskanMedian of its peers
00:000.7%0.3%
01:000.3%0.0%
02:000.0%0.0%
03:000.0%0.0%
04:000.0%0.0%
05:000.0%0.0%
06:001.7%4.5%
07:0012.8%9.7%
08:0012.8%6.2%
09:0011.5%6.1%
10:008.4%6.1%
11:009.1%6.9%
12:004.1%6.1%
13:0012.2%5.2%
14:007.1%5.1%
15:005.1%5.8%
16:001.4%6.3%
17:006.1%5.0%
18:002.4%7.2%
19:001.0%7.8%
20:001.0%5.6%
21:001.3%3.5%
22:000.7%2.0%
23:000.3%0.6%
Share of posts in each local hour over the 12 weeks, where each Page is based. Shaded: 18:00 to midnight. Hatched: auto-pilot's starting hours.

The other measures, in posts

  • Posts a day

    3.5 now; the median of its peers 4.8

    1.3 more a day, 9 a week

  • Weekend day

    A weekend day: 63.6% of a weekday's posts; the median of its peers 87.6%

    3 more posts a weekend: 1 on Saturday and 2 on Sunday
  • At or above the median of its peers on photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Sydsvenskan's Facebook posts drew 375 comments a day, 3.9 times the median of 25 news publishers in Sweden with 30k to 300k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Sydsvenskan's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Sydsvenskan posted, beside its peers

Its own posts beside its 25 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Sydsvenskan
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Sydsvenskan, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DaySydsvenskanMedian of its peers
Monday 29 June33
Tuesday 30 June35
Wednesday 1 July36
Thursday 2 July35
Friday 3 July35
Saturday 4 July54
Sunday 5 July35
Monday 6 July45
Tuesday 7 July64
Wednesday 8 July34
Thursday 9 July44
Friday 10 July44
Saturday 11 July44
Sunday 12 July14
Monday 13 July64
Tuesday 14 July35
Wednesday 15 July35
Thursday 16 July34
Friday 17 July35
Saturday 18 July23
Sunday 19 July25
Monday 20 July24
Tuesday 21 July44
Wednesday 22 July24
Thursday 23 July34
Friday 24 July54
Saturday 25 July34
Sunday 26 July14
Monday 27 July34
Tuesday 28 July45
Wednesday 29 July34
Thursday 30 July45
Friday 31 July55
Saturday 1 August23
Sunday 2 August34
Monday 3 August35
Tuesday 4 August24
Wednesday 5 August34
Thursday 6 August24
Friday 7 August24
Saturday 8 August34
Sunday 9 August33
Monday 10 August44
Tuesday 11 August45
Wednesday 12 August56
Thursday 13 August45
Friday 14 August44
Saturday 15 August25
Sunday 16 August43
Monday 17 August55
Tuesday 18 August55
Wednesday 19 August68
Thursday 20 August35
Friday 21 August27
Saturday 22 August34
Sunday 23 August35
Monday 24 August45
Tuesday 25 August55
Wednesday 26 August35
Thursday 27 August34
Friday 28 August64
Saturday 29 August14
Sunday 30 August04
Monday 31 August35
Tuesday 1 September65
Wednesday 2 September55
Thursday 3 September35
Friday 4 September45
Saturday 5 September64
Sunday 6 September55
Monday 7 September46
Tuesday 8 September35
Wednesday 9 September55
Thursday 10 September34
Friday 11 September45
Saturday 12 September34
Sunday 13 September16
Monday 14 September128
Tuesday 15 September45
Wednesday 16 September76
Thursday 17 September56
Friday 18 September36
Saturday 19 September14
Sunday 20 September04

Share of posts by local hour

Show the figures as a table
Share of posts by Sydsvenskan in each local hour, beside the median of its peers.
Local hourSydsvenskanMedian of its peers
00:000.7%0.3%
01:000.3%0%
02:000%0%
03:000%0%
04:000%0%
05:000%0%
06:001.7%4.5%
07:0012.8%9.7%
08:0012.8%6.2%
09:0011.5%6.1%
10:008.4%6.1%
11:009.1%6.9%
12:004.1%6.1%
13:0012.2%5.2%
14:007.1%5.1%
15:005.1%5.8%
16:001.4%6.3%
17:006.1%5%
18:002.4%7.2%
19:001%7.8%
20:001%5.6%
21:001.3%3.5%
22:000.7%2%
23:000.3%0.6%

Posts a day by weekday

Show the figures as a table
Posts a day by Sydsvenskan on each local weekday, beside the median of its peers.
WeekdaySydsvenskanMedian of its peers
Monday4.54.83
Tuesday3.924.33
Wednesday4.174.92
Thursday3.334.33
Friday3.754.92
Saturday2.923.33
Sunday2.084.33

What it posted

Show the figures as a table
Share of each format among posts by Sydsvenskan, and the median across its peers.
FormatSydsvenskanIts peers, median
Photo36%14%
Video or reel49%30%
Album1%1%
Link14%55%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Sydsvenskan, 18:00 to midnight: 7%
  • Median of its peers, 18:00 to midnight: 26%
  • On a weekend day, Sydsvenskan posted 64% of a weekday's posts. The median of its peers: 88%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Sydsvenskan's peers are 25 news publishers in Sweden with 30k to 300k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 25 peers, A to Z.

The peers

Its 25 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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