Skip to content

The posting benchmark

Svenska Dagbladet (SvD) on Facebook, beside its peers

How Svenska Dagbladet (SvD)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 34 peers: news publishers in the Nordics with 50k to 500k followers.

Country
Sweden
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Sweden

Svenska Dagbladet (SvD): 5.2 a day

Median in Sweden: at least 4.9 a day

That is 0.3 more a day than the median in Sweden.

Place the dots by

Posts a day29th/35Photos and video31st/35Evening posts15th/35Weekend day15th/34
Engagement per post21st/35Engagement a day32nd/35Per 1,000 followers21st/35Comments per post16th/35Comments a day24th/35

Svenska Dagbladet (SvD), Sweden

29thof 35

Rank among its peers, highest first, posts a day

Svenska Dagbladet (SvD) posted 5.2 times a day to Facebook, at least 62% less than the median of 34 news publishers in the Nordics with 50k to 500k followers, 29 June to 20 September 2026.

Its first gap: posts a day

8.7 more posts a day would reach its peers' median. What it would take

See all nine measures

Svenska Dagbladet (SvD)'s 34 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Svenska Dagbladet (SvD) beside 34 peers

Svenska Dagbladet (SvD) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day5.229th of 3513.8
Photos and video22%31st of 3588%
Evening posts28%15th of 3526%
Weekend day85%15th of 3479%
Engagement per post3321st of 3538
Engagement a day70232nd of 351,574
Engagement per 1,000 followers0.2221st of 350.31
Comments per post2916th of 3525
Comments a day15024th of 35315

What it would take

What would reaching the median of its peers take?

8.7more posts a day

61 a week, to reach the median of its peers: 13.8 a day, against 5.2 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    22% of its posts; the median of its peers 88%

    24 more of its 36 posts a week as photos or video: 8 now, 32 at the median
  • At or above the median of its peers on evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Svenska Dagbladet (SvD)'s Facebook posts drew 150 comments a day, at least 52% less than the median of 34 news publishers in the Nordics with 50k to 500k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Svenska Dagbladet (SvD)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Svenska Dagbladet (SvD) posted, beside its peers

Its own posts beside its 34 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Svenska Dagbladet (SvD)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Svenska Dagbladet (SvD), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DaySvenska Dagbladet (SvD)Median of its peers
Monday 29 June614
Tuesday 30 June515
Wednesday 1 July515.5
Thursday 2 July413.5
Friday 3 July616
Saturday 4 July614
Sunday 5 July513
Monday 6 July515
Tuesday 7 July413
Wednesday 8 July213.5
Thursday 9 July214.5
Friday 10 July214
Saturday 11 July314
Sunday 12 July312
Monday 13 July612.5
Tuesday 14 July714
Wednesday 15 July714.5
Thursday 16 July613.5
Friday 17 July614
Saturday 18 July412.5
Sunday 19 July49.5
Monday 20 July414.5
Tuesday 21 July313
Wednesday 22 July614.5
Thursday 23 July714.5
Friday 24 July817
Saturday 25 July612.5
Sunday 26 July712.5
Monday 27 July413
Tuesday 28 July512
Wednesday 29 July414
Thursday 30 July314
Friday 31 July615
Saturday 1 August614
Sunday 2 August413
Monday 3 August313
Tuesday 4 August613
Wednesday 5 August513.5
Thursday 6 August415
Friday 7 August413.5
Saturday 8 August413
Sunday 9 August311.5
Monday 10 August515.5
Tuesday 11 August514.5
Wednesday 12 August714
Thursday 13 August815
Friday 14 August513.5
Saturday 15 August513.5
Sunday 16 August512
Monday 17 August413
Tuesday 18 August515.5
Wednesday 19 August715.5
Thursday 20 August613.5
Friday 21 August416
Saturday 22 August512
Sunday 23 August510
Monday 24 August418
Tuesday 25 August514.5
Wednesday 26 August516
Thursday 27 August416.5
Friday 28 August718
Saturday 29 August514.5
Sunday 30 August415.5
Monday 31 August616.5
Tuesday 1 September715
Wednesday 2 September816.5
Thursday 3 September616.5
Friday 4 September315.5
Saturday 5 September413
Sunday 6 September412.5
Monday 7 September714
Tuesday 8 September715
Wednesday 9 September815.5
Thursday 10 September914
Friday 11 September614
Saturday 12 September514.5
Sunday 13 September214.5
Monday 14 September714.5
Tuesday 15 September414.5
Wednesday 16 September814
Thursday 17 September616
Friday 18 September615.5
Saturday 19 September713.5
Sunday 20 September613

Share of posts by local hour

Show the figures as a table
Share of posts by Svenska Dagbladet (SvD) in each local hour, beside the median of its peers.
Local hourSvenska Dagbladet (SvD)Median of its peers
00:000.2%0.3%
01:000%0%
02:000%0%
03:000.2%0%
04:000%0%
05:004.1%0.3%
06:0010.5%4.5%
07:004.4%6.2%
08:004.8%6.8%
09:006%6.8%
10:003.9%6.6%
11:004.6%6.5%
12:005.3%6%
13:004.4%6.2%
14:006.9%5.9%
15:007.1%5.9%
16:004.6%6%
17:004.8%5.5%
18:004.6%5.7%
19:004.6%6.4%
20:006.9%6.3%
21:005.3%5.1%
22:005%2.3%
23:001.8%0.7%

Posts a day by weekday

Show the figures as a table
Posts a day by Svenska Dagbladet (SvD) on each local weekday, beside the median of its peers.
WeekdaySvenska Dagbladet (SvD)Median of its peers
Monday5.1714.1
Tuesday5.2513.6
Wednesday614
Thursday5.4214.1
Friday5.2514.6
Saturday513.8
Sunday4.2512.9

What it posted

Show the figures as a table
Share of each format among posts by Svenska Dagbladet (SvD), and the median across its peers.
FormatSvenska Dagbladet (SvD)Its peers, median
Photo1%88%
Video or reel20%6%
Album0%0%
Link78%6%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Svenska Dagbladet (SvD), 18:00 to midnight: 28%
  • Median of its peers, 18:00 to midnight: 26%
  • On a weekend day, Svenska Dagbladet (SvD) posted 85% of a weekday's posts. The median of its peers: 79%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Svenska Dagbladet (SvD)'s peers are 34 news publishers in the Nordics with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 34 peers, A to Z.

The peers

Its 34 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us