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The posting benchmark

Göteborgs-Posten (GP) on Facebook, beside its peers

How Göteborgs-Posten (GP)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 37 peers: news publishers in the Nordics with 50k to 500k followers.

Country
Sweden
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Sweden

Göteborgs-Posten (GP): 41.8 a day

Median in Sweden: at least 4.9 a day

That is 36.9 more a day than the median in Sweden.

Place the dots by

Posts a day6th/38Photos and video38th/38Evening posts25th/38Weekend day10th/37
Engagement per post30th/38Engagement a day12th/38Per 1,000 followers35th/38Comments per post26th/38Comments a day12th/38

Göteborgs-Posten (GP), Sweden

6thof 38

Rank among its peers, highest first, posts a day

Göteborgs-Posten (GP) posted 41.8 times a day to Facebook. The median of its 37 peers: 12.5.

Its first gap: photos and video

242 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 37 news publishers in the Nordics with 50k to 500k followers, 12 weeks to 20 September 2026.

See all nine measures

Göteborgs-Posten (GP)'s 37 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Göteborgs-Posten (GP) beside 37 peers

Göteborgs-Posten (GP) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day41.86th of 3812.5
Photos and video8%38th of 3890%
Evening posts23%25th of 3827%
Weekend day93%10th of 3779%
Engagement per post1530th of 3837
Engagement a day3,45712th of 381,554
Engagement per 1,000 followers0.07935th of 380.28
Comments per post1526th of 3826
Comments a day60912th of 38313

What it would take

What would reaching the median of its peers take?

Göteborgs-Posten (GP)'s posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

242more posts a week

as photos or video, of its 293 a week: 23 now, 265 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 293 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Evening posts

    18:00 to midnight: 22.9% of its posts; the median of its peers 27.3%

    13 more of its 293 posts a week between 18:00 and midnight: 67 now, 80 at the median
  • At or above the median of its peers on posts a day and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Göteborgs-Posten (GP)'s posts drew 609 comments a day, 1.9 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Göteborgs-Posten (GP)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Göteborgs-Posten (GP) posted, beside its peers

Its own posts beside its 37 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Göteborgs-Posten (GP)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Göteborgs-Posten (GP), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayGöteborgs-Posten (GP)Median of its peers
Monday 29 June3313
Tuesday 30 June4412
Wednesday 1 July4013
Thursday 2 July4212
Friday 3 July3912
Saturday 4 July399
Sunday 5 July4212
Monday 6 July4414
Tuesday 7 July4012
Wednesday 8 July4512
Thursday 9 July3913
Friday 10 July4313
Saturday 11 July3912
Sunday 12 July3511
Monday 13 July3612
Tuesday 14 July3911
Wednesday 15 July4712
Thursday 16 July3912
Friday 17 July4112
Saturday 18 July3412
Sunday 19 July389
Monday 20 July3612
Tuesday 21 July3613
Wednesday 22 July3813
Thursday 23 July4313
Friday 24 July3716
Saturday 25 July3911
Sunday 26 July3611
Monday 27 July3712
Tuesday 28 July3312
Wednesday 29 July3912
Thursday 30 July4114
Friday 31 July4513
Saturday 1 August3213
Sunday 2 August3413
Monday 3 August2912
Tuesday 4 August3613
Wednesday 5 August4212
Thursday 6 August3612
Friday 7 August3512
Saturday 8 August369
Sunday 9 August4010
Monday 10 August4012
Tuesday 11 August3814
Wednesday 12 August4614
Thursday 13 August5414
Friday 14 August4911
Saturday 15 August4012
Sunday 16 August4012
Monday 17 August4312
Tuesday 18 August4213
Wednesday 19 August4413
Thursday 20 August4012
Friday 21 August5415
Saturday 22 August4711
Sunday 23 August4410
Monday 24 August4616
Tuesday 25 August4712
Wednesday 26 August4213
Thursday 27 August4414
Friday 28 August5517
Saturday 29 August3913
Sunday 30 August3812
Monday 31 August4813
Tuesday 1 September4312
Wednesday 2 September4812
Thursday 3 September4515
Friday 4 September5115
Saturday 5 September4110
Sunday 6 September4411
Monday 7 September4313
Tuesday 8 September5215
Wednesday 9 September5514
Thursday 10 September5013
Friday 11 September5511
Saturday 12 September4114
Sunday 13 September4712
Monday 14 September4914
Tuesday 15 September3614
Wednesday 16 September4113
Thursday 17 September4216
Friday 18 September4715
Saturday 19 September4313
Sunday 20 September4112

Share of posts by local hour

Show the figures as a table
Share of posts by Göteborgs-Posten (GP) in each local hour, beside the median of its peers.
Local hourGöteborgs-Posten (GP)Median of its peers
00:001.1%0.3%
01:000.3%0%
02:000.3%0%
03:000.2%0%
04:002.1%0%
05:0014%0.3%
06:006.1%4.1%
07:003.4%6.1%
08:001.9%6.8%
09:002.7%6.8%
10:007.6%6.7%
11:006.5%6.4%
12:004%6.1%
13:003.1%6.3%
14:007.3%6%
15:004.1%5.9%
16:004.4%6%
17:008%5.5%
18:004.4%5.7%
19:003.9%6.3%
20:008.1%6.3%
21:003.2%5.4%
22:002.1%2.3%
23:001.2%0.7%

Posts a day by weekday

Show the figures as a table
Posts a day by Göteborgs-Posten (GP) on each local weekday, beside the median of its peers.
WeekdayGöteborgs-Posten (GP)Median of its peers
Monday40.612.8
Tuesday40.713.1
Wednesday43.913.2
Thursday42.713.6
Friday45.713.3
Saturday38.811.1
Sunday40.411.3

What it posted

Show the figures as a table
Share of each format among posts by Göteborgs-Posten (GP), and the median across its peers.
FormatGöteborgs-Posten (GP)Its peers, median
Photo0%87%
Video or reel8%6%
Album0%0%
Link92%7%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Göteborgs-Posten (GP), 18:00 to midnight: 23%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, Göteborgs-Posten (GP) posted 93% of a weekday's posts. The median of its peers: 79%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Göteborgs-Posten (GP)'s peers are 37 news publishers in the Nordics with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 37 peers, A to Z.

The peers

Its 37 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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