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The posting benchmark

ABC News (Australia) on Facebook, beside its peers

How ABC News (Australia)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 66 peers: broadcasters worldwide with 2m to 20m followers.

Country
Australia
Region
Australia and New Zealand
Kind
Broadcaster
Followers
1m to 10m

Within Australia

ABC News (Australia): 20.6 a day

Median in Australia: 20.9 a day

That is 0.3 fewer a day than the median in Australia.

Place the dots by

Posts a day63rd/67Photos and video61st/67Evening postsWeekend day
Engagement per post19th/67Engagement a day61st/67Per 1,000 followers20th/67Comments per post46th/67Comments a day63rd/67

ABC News (Australia), Australia

63rdof 67

Rank among its peers, highest first, posts a day

ABC News (Australia) posted 20.6 times a day to Facebook, 78% less than the median of 66 broadcasters worldwide with 2m to 20m followers, 29 June to 20 September 2026.

Its first gap: posts a day

71.3 more posts a day would reach its peers' median. What it would take

See all nine measures

ABC News (Australia)'s 66 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

ABC News (Australia) beside 66 peers

ABC News (Australia) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day20.663rd of 6791.9
Photos and video41%61st of 6782%
Evening postsNot countedNo rank29%
Weekend dayNot countedNo rank78%
Engagement per post23719th of 67123
Engagement a day26,40861st of 6771,435
Engagement per 1,000 followers0.04520th of 670.022
Comments per post5346th of 6780
Comments a day1,08663rd of 677,185

What it would take

What would reaching the median of its peers take?

71.3more posts a day

500 a week, to reach the median of its peers: 91.9 a day, against 20.6 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    41% of its posts; the median of its peers 82%

    60 more of its 144 posts a week as photos or video: 59 now, 119 at the median
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

ABC News (Australia)'s posts drew 1,086 comments a day. The median of its peers: 7,185.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside ABC News (Australia)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How ABC News (Australia) posted, beside its peers

Its own posts beside its 66 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • ABC News (Australia)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by ABC News (Australia), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayABC News (Australia)Median of its peers
Monday 29 June2290.5
Tuesday 30 June23105
Wednesday 1 July19112
Thursday 2 July2199.5
Friday 3 July1899.5
Saturday 4 July1567.5
Sunday 5 July1664.5
Monday 6 July2195.5
Tuesday 7 July21102
Wednesday 8 July21107
Thursday 9 July2197.5
Friday 10 July2598
Saturday 11 July2069
Sunday 12 July1958
Monday 13 July2486
Tuesday 14 July27108
Wednesday 15 July22113
Thursday 16 July2297
Friday 17 July1994.5
Saturday 18 July1468
Sunday 19 July1762.5
Monday 20 July1787
Tuesday 21 July2697.5
Wednesday 22 July19105
Thursday 23 July2397
Friday 24 July1793.5
Saturday 25 July1565
Sunday 26 July1763
Monday 27 July25119
Tuesday 28 July26119
Wednesday 29 July29109
Thursday 30 July29109
Friday 31 July24101
Saturday 1 August1871.5
Sunday 2 August1767
Monday 3 August2499.5
Tuesday 4 August21116
Wednesday 5 August22117
Thursday 6 August21111
Friday 7 August22101
Saturday 8 August1267
Sunday 9 August1675.5
Monday 10 August23105
Tuesday 11 August20113
Wednesday 12 August21113
Thursday 13 August21106
Friday 14 August2197.5
Saturday 15 August1975
Sunday 16 August1660
Monday 17 August2196.5
Tuesday 18 August21111
Wednesday 19 August23111
Thursday 20 August28113
Friday 21 August20105
Saturday 22 August1966
Sunday 23 August1756
Monday 24 August23103
Tuesday 25 August23109
Wednesday 26 August25108
Thursday 27 August26113
Friday 28 August27109
Saturday 29 August1573
Sunday 30 August1562
Monday 31 August2295
Tuesday 1 September24111
Wednesday 2 September24115
Thursday 3 September24122
Friday 4 September27110
Saturday 5 September1977
Sunday 6 September2072.5
Monday 7 September2394.5
Tuesday 8 September2299
Wednesday 9 September22102
Thursday 10 September1693
Friday 11 September18110
Saturday 12 September1970
Sunday 13 September1871.5
Monday 14 September1992.5
Tuesday 15 September17113
Wednesday 16 September15109
Thursday 17 September17115
Friday 18 September17108
Saturday 19 September1763
Sunday 20 September1855.5

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by ABC News (Australia), and the median across its peers.
FormatABC News (Australia)Its peers, median
Photo14%38%
Video or reel25%51%
Album3%1%
Link59%10%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 29%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

ABC News (Australia)'s peers are 66 broadcasters worldwide with 2m to 20m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 66 peers, A to Z.

The peers

Its 66 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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