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The posting benchmark

Pulse Tasmania on Facebook, beside its peers

How Pulse Tasmania's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 24 peers: news publishers and digital-native newsrooms in Australia with 50k to 500k followers.

Country
Australia
Region
Australia and New Zealand
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Australia

Pulse Tasmania: 9 a day

Median in Australia: 17.9 a day

That is 8.9 fewer a day than the median in Australia.

Place the dots by

Posts a day23rd/25Photos and video2nd/25Evening postsWeekend day
Engagement per post1st/25Engagement a day1st/25Per 1,000 followers2nd/25Comments per post1st/25Comments a day1st/25

Pulse Tasmania, Australia

23rdof 25

Rank among its peers, highest first, posts a day

Pulse Tasmania posted 9 times a day to Facebook, 41% less than the median of 24 news publishers and digital-native newsrooms in Australia with 50k to 500k followers, 29 June to 20 September 2026.

Its first gap: posts a day

6.3 more posts a day would reach its peers' median. What it would take

See all nine measures

Pulse Tasmania's 24 peers, lifted out of the 961 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v5.

At a glance

Pulse Tasmania beside 24 peers

Pulse Tasmania and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v5.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day923rd of 2515.3
Photos and videoover 99%2nd of 2542%
Evening posts18%No rankToo few peers
Weekend day76%No rankToo few peers
Engagement per post7681st of 2517
Engagement a day10,8891st of 25989
Engagement per 1,000 followers4.22nd of 250.15
Comments per post2491st of 2514
Comments a day2,2531st of 25247

What it would take

What would reaching the median of its peers take?

6.3more posts a day

44 a week, to reach the median of its peers: 15.3 a day, against 9 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • At or above the median of its peers on photos and video.
  • Too few of its peers have a figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Pulse Tasmania's Facebook posts drew 2,253 comments a day, 9.1 times the median of 24 news publishers and digital-native newsrooms in Australia with 50k to 500k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Pulse Tasmania's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Pulse Tasmania posted, beside its peers

Its own posts beside its 24 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Pulse Tasmania
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Pulse Tasmania, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayPulse TasmaniaMedian of its peers
Monday 29 June815
Tuesday 30 June1317.5
Wednesday 1 July916
Thursday 2 July716.5
Friday 3 July1015
Saturday 4 July109.5
Sunday 5 July811
Monday 6 July1014
Tuesday 7 July816
Wednesday 8 July816
Thursday 9 July815
Friday 10 July916.5
Saturday 11 July911.5
Sunday 12 July710
Monday 13 July1116
Tuesday 14 July915
Wednesday 15 July716.5
Thursday 16 July1018
Friday 17 July1116.5
Saturday 18 July611.5
Sunday 19 July613
Monday 20 July817.5
Tuesday 21 July717.5
Wednesday 22 July916.5
Thursday 23 July1216
Friday 24 July816
Saturday 25 July610
Sunday 26 July912
Monday 27 July817
Tuesday 28 July1017.5
Wednesday 29 July817
Thursday 30 July1016
Friday 31 July916
Saturday 1 August1311.5
Sunday 2 August810
Monday 3 August817.5
Tuesday 4 August1217
Wednesday 5 August1217
Thursday 6 August1017.5
Friday 7 August916
Saturday 8 August712.5
Sunday 9 August410
Monday 10 August817
Tuesday 11 August916.5
Wednesday 12 August1015
Thursday 13 August1116.5
Friday 14 August716.5
Saturday 15 August89.5
Sunday 16 August810.5
Monday 17 August915.5
Tuesday 18 August1015.5
Wednesday 19 August916.5
Thursday 20 August1018
Friday 21 August1116
Saturday 22 August610.5
Sunday 23 August512.5
Monday 24 August1016
Tuesday 25 August1216.5
Wednesday 26 August1118
Thursday 27 August816
Friday 28 August1016
Saturday 29 August911
Sunday 30 August812.5
Monday 31 August1315.5
Tuesday 1 September1116
Wednesday 2 September1516
Thursday 3 September916
Friday 4 September1218.5
Saturday 5 September511.5
Sunday 6 September512
Monday 7 September917
Tuesday 8 September916.5
Wednesday 9 September1018
Thursday 10 September1117
Friday 11 September915.5
Saturday 12 September612
Sunday 13 September512
Monday 14 September715.5
Tuesday 15 September1015
Wednesday 16 September916.5
Thursday 17 September917
Friday 18 September1216
Saturday 19 September1211
Sunday 20 September1113

Share of posts by local hour

Show the figures as a table
Share of posts by Pulse Tasmania in each local hour, beside the median of its peers.
Local hourPulse Tasmania
00:000.1%
01:000%
02:000%
03:000%
04:000%
05:000.1%
06:000.3%
07:0011.1%
08:007.6%
09:005.5%
10:006.1%
11:007.5%
12:005.3%
13:006.7%
14:007.8%
15:008.4%
16:007.4%
17:007.8%
18:005.8%
19:006.6%
20:003.2%
21:001%
22:001.2%
23:000.5%

Posts a day by weekday

Show the figures as a table
Posts a day by Pulse Tasmania on each local weekday, beside the median of its peers.
WeekdayPulse Tasmania
Monday9.33
Tuesday10
Wednesday9.17
Thursday10.3
Friday9.67
Saturday8.08
Sunday6.67

What it posted

Show the figures as a table
Share of each format among posts by Pulse Tasmania, and the median across its peers.
FormatPulse TasmaniaIts peers, median
Photo98%39%
Video or reel0%2%
Album2%0%
Link0%59%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Pulse Tasmania, 18:00 to midnight: 18%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v5.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Pulse Tasmania's peers are 24 news publishers and digital-native newsrooms in Australia with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 24 peers, A to Z.

The peers

Its 24 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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