The posting benchmark
AL.com on Facebook, beside its peers
How AL.com's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 44 peers: news publishers in the United States with 300k to 3m followers.
- Country
- United States
- Sub-region
- North America
- Region
- Americas
- Kind
- Publisher, digital-native or agency
- Followers
- 1m to 10m
Within United States
AL.com: 32.8 a day
Median in United States: at least 26.6 a day
That is 6.2 more a day than the median in United States.
Place the dots by
AL.com, United States
29thof 45
Rank among its peers, highest first, posts a day
AL.com posted 32.8 times a day to Facebook. The median of its 44 peers: 37.
The comments its posts draw
5,903 comments a day, 2.9 times the median of its peers. What it would take
Peers: 44 news publishers in the United States with 300k to 3m followers, 12 weeks to 20 September 2026.
Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
At a glance
AL.com beside 44 peers
| Measure | Figure | Rank among its peers, highest first | Median of its peers |
|---|---|---|---|
| Posts a day | 32.8 | 29th of 45 | 37 |
| Photos and video | over 99% | 5th of 45 | 76% |
| Evening posts | Not counted | No rank | Too few peers |
| Weekend day | Not counted | No rank | Too few peers |
| Engagement per post | 214 | 3rd of 45 | 21 |
| Engagement a day | 26,583 | 3rd of 45 | 9,305 |
| Engagement per 1,000 followers | 0.19 | 4th of 45 | 0.050 |
| Comments per post | 180 | 3rd of 45 | 62 |
| Comments a day | 5,903 | 3rd of 45 | 2,056 |
The comments
The comments its posts draw
5,903comments a day
on its Facebook posts, 2.9 times the median of its peers (2,056)
Spread evenly over 24 hours, that is 246 an hour, about 4 a minute.
Arithmetic on the figures above. It isn't a forecast.
Comments a day: AL.com beside its 44 peers
- AL.com: 5,903 a day
- Median of its peers: 2,056
- 90th percentile of its peers: 4,195
- Middle half of its peers: 1,159 to 3,446
How it posts
Posts a day
32.8 now; the median of its peers 37
4.2 more a day, 30 a week- At or above the median of its peers on photos and video.
- No local-time figure for evening posts and a weekend day.
Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.
Comments
The comments that come with them
When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.
Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.
A new rule offers to hide 23 matching comments from the last seven days.
Rules · The Port Arden Post
FICTIONAL NEWSROOM
Rule created
Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?
23 comments from the last 7 days meet this rule's criteria
- Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
The Port Arden PostQuayside Grump20h - Instagramportardenpostsaltmarsh_sulk1dComment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
- Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.The Port Arden PostWharfside Rant1d
and 20 more
Posting
Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.
Posts you publish through Sence go out to a comment section Sence is already watching.
Contact usHead to head
Put it beside up to three news brands
Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside AL.com's.
Type its name, then choose it.
Or one of its peers in its own country
Day by day
How AL.com posted, beside its peers
Posts each day
- AL.com
- Median of its peers
- Middle half of its peers' posts a day
Show the figures as a table
| Day | AL.com | Median of its peers |
|---|---|---|
| Monday 29 June | 33 | 33 |
| Tuesday 30 June | 29 | 35.5 |
| Wednesday 1 July | 28 | 38.5 |
| Thursday 2 July | 34 | 37.5 |
| Friday 3 July | 31 | 40 |
| Saturday 4 July | 25 | 29 |
| Sunday 5 July | 28 | 25.5 |
| Monday 6 July | 28 | 33 |
| Tuesday 7 July | 28 | 38.5 |
| Wednesday 8 July | 26 | 40 |
| Thursday 9 July | 28 | 40.5 |
| Friday 10 July | 26 | 40 |
| Saturday 11 July | 22 | 31.5 |
| Sunday 12 July | 31 | 27 |
| Monday 13 July | 26 | 34 |
| Tuesday 14 July | 30 | 38 |
| Wednesday 15 July | 31 | 41.5 |
| Thursday 16 July | 33 | 40 |
| Friday 17 July | 29 | 40 |
| Saturday 18 July | 25 | 31 |
| Sunday 19 July | 30 | 25 |
| Monday 20 July | 26 | 33 |
| Tuesday 21 July | 30 | 37 |
| Wednesday 22 July | 33 | 40.5 |
| Thursday 23 July | 31 | 38.5 |
| Friday 24 July | 28 | 39 |
| Saturday 25 July | 24 | 31.5 |
| Sunday 26 July | 27 | 24.5 |
| Monday 27 July | 38 | 34 |
| Tuesday 28 July | 33 | 40.5 |
| Wednesday 29 July | 31 | 39.5 |
| Thursday 30 July | 28 | 39 |
| Friday 31 July | 24 | 38 |
| Saturday 1 August | 18 | 30 |
| Sunday 2 August | 11 | 22 |
| Monday 3 August | 21 | 33 |
| Tuesday 4 August | 31 | 38.5 |
| Wednesday 5 August | 21 | 39 |
| Thursday 6 August | 21 | 40 |
| Friday 7 August | 26 | 37.5 |
| Saturday 8 August | 24 | 30 |
| Sunday 9 August | 20 | 24 |
| Monday 10 August | 23 | 33.5 |
| Tuesday 11 August | 36 | 39.5 |
| Wednesday 12 August | 41 | 39 |
| Thursday 13 August | 34 | 39.5 |
| Friday 14 August | 19 | 41 |
| Saturday 15 August | 29 | 30 |
| Sunday 16 August | 41 | 24.5 |
| Monday 17 August | 42 | 34.5 |
| Tuesday 18 August | 43 | 41 |
| Wednesday 19 August | 45 | 42 |
| Thursday 20 August | 46 | 43 |
| Friday 21 August | 43 | 42.5 |
| Saturday 22 August | 31 | 31.5 |
| Sunday 23 August | 40 | 25 |
| Monday 24 August | 41 | 35.5 |
| Tuesday 25 August | 34 | 42.5 |
| Wednesday 26 August | 45 | 43.5 |
| Thursday 27 August | 49 | 39 |
| Friday 28 August | 38 | 40.5 |
| Saturday 29 August | 35 | 31 |
| Sunday 30 August | 37 | 27 |
| Monday 31 August | 39 | 38 |
| Tuesday 1 September | 44 | 41 |
| Wednesday 2 September | 46 | 44.5 |
| Thursday 3 September | 45 | 41.5 |
| Friday 4 September | 33 | 41 |
| Saturday 5 September | 35 | 31 |
| Sunday 6 September | 41 | 27 |
| Monday 7 September | 41 | 27.5 |
| Tuesday 8 September | 40 | 35 |
| Wednesday 9 September | 39 | 41 |
| Thursday 10 September | 29 | 43 |
| Friday 11 September | 42 | 40 |
| Saturday 12 September | 37 | 31 |
| Sunday 13 September | 33 | 27 |
| Monday 14 September | 37 | 36.5 |
| Tuesday 15 September | 45 | 44.5 |
| Wednesday 16 September | 41 | 44 |
| Thursday 17 September | 39 | 42 |
| Friday 18 September | 44 | 41.5 |
| Saturday 19 September | 23 | 32.5 |
| Sunday 20 September | 44 | 30 |
Its local time zone is unknown, so its hours and weekdays aren't shown.
What it posted
Show the figures as a table
| Format | AL.com | Its peers, median |
|---|---|---|
| Photo | 94% | 68% |
| Video or reel | 5% | 6% |
| Album | 1% | 1% |
| Link | 0% | 25% |
| Text only | 0% | 0% |
| Other | 0% | 0% |
The detail
When it posts, and who it's compared with
When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
We can't place AL.com's posts in local time: its country has several time zones and its Page doesn't say which it's in, so it has no hour, evening or weekend figures.
Who is it compared with?Where each of its peers is based, and every one of them by name.
AL.com's peers are 44 news publishers in the United States with 300k to 3m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 44 peers, A to Z.
The peers
Its 44 peers, A to Z
- Austin American-StatesmanUnited States
- Boston.comUnited States
- Chicago TribuneUnited States
- ChronUnited States
- cleveland.com / The Plain DealerUnited States
- Deseret NewsUnited States
- Detroit Free PressUnited States
- el Nuevo HeraldUnited States
- Florida TodayUnited States
- Houston ChronicleUnited States
- Investor's Business DailyUnited States
- Las Vegas Review-JournalUnited States
- MarketWatchUnited States
- Miami HeraldUnited States
- Milwaukee Journal SentinelUnited States
- MySAUnited States
- NewsdayUnited States
- NJ.comUnited States
- NYup.comUnited States
- PennLiveUnited States
- San Antonio Express-NewsUnited States
- San Francisco ChronicleUnited States
- St. Louis Post-DispatchUnited States
- syracuse.com / The Post-StandardUnited States
- Tampa Bay TimesUnited States
- The Arizona Republic / azcentralUnited States
- The Atlanta Journal-ConstitutionUnited States
- The Baltimore SunUnited States
- The Boston GlobeUnited States
- The Columbus DispatchUnited States
- The Dallas Morning NewsUnited States
- The Denver PostUnited States
- The Detroit NewsUnited States
- The HillUnited States
- The Indianapolis StarUnited States
- The Kansas City StarUnited States
- The News Journal / Delaware OnlineUnited States
- The OklahomanUnited States
- The Oregonian / OregonLiveUnited States
- The Palm Beach PostUnited States
- The Philadelphia InquirerUnited States
- The Record / NorthJersey.comUnited States
- The Seattle TimesUnited States
- The TennesseanUnited States
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