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The posting benchmark

cleveland.com / The Plain Dealer on Facebook, beside its peers

How cleveland.com / The Plain Dealer's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 46 peers: news publishers in the United States with 300k to 3m followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

cleveland.com / The Plain Dealer: 25.2 a day

Median in United States: at least 26.6 a day

That is 1.4 fewer a day than the median in United States.

Place the dots by

Posts a day38th/47Photos and video32nd/47Evening postsWeekend day
Engagement per post7th/47Engagement a day20th/47Per 1,000 followers9th/47Comments per post12th/47Comments a day19th/47

cleveland.com / The Plain Dealer, United States

38thof 47

Rank among its peers, highest first, posts a day

cleveland.com / The Plain Dealer posted 25.2 times a day to Facebook, 33% less than the median of 46 news publishers in the United States with 300k to 3m followers, 29 June to 20 September 2026.

Its first gap: posts a day

12.2 more posts a day would reach its peers' median. What it would take

See all nine measures

cleveland.com / The Plain Dealer's 46 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

cleveland.com / The Plain Dealer beside 46 peers

cleveland.com / The Plain Dealer and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day25.238th of 4737.4
Photos and video59%32nd of 4779%
Evening postsNot countedNo rank24%
Weekend dayNot countedNo rank53%
Engagement per post1217th of 4721
Engagement a day12,10520th of 479,305
Engagement per 1,000 followers0.159th of 470.050
Comments per post10212th of 4762
Comments a day2,56219th of 472,056

What it would take

What would reaching the median of its peers take?

12.2more posts a day

86 a week, to reach the median of its peers: 37.4 a day, against 25.2 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    59% of its posts; the median of its peers 79%

    36 more of its 176 posts a week as photos or video: 104 now, 140 at the median
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

cleveland.com / The Plain Dealer's posts drew 2,562 comments a day, 1.2 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside cleveland.com / The Plain Dealer's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How cleveland.com / The Plain Dealer posted, beside its peers

Its own posts beside its 46 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • cleveland.com / The Plain Dealer
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by cleveland.com / The Plain Dealer, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
Daycleveland.com / The Plain DealerMedian of its peers
Monday 29 June2634
Tuesday 30 June3036.5
Wednesday 1 July3039.5
Thursday 2 July2737.5
Friday 3 July840
Saturday 4 July929
Sunday 5 July1227.5
Monday 6 July2333.5
Tuesday 7 July2539
Wednesday 8 July3040
Thursday 9 July2941
Friday 10 July2440
Saturday 11 July1231.5
Sunday 12 July1127.5
Monday 13 July2834
Tuesday 14 July2939
Wednesday 15 July2542
Thursday 16 July3341
Friday 17 July3140
Saturday 18 July1231
Sunday 19 July826
Monday 20 July2833.5
Tuesday 21 July3237
Wednesday 22 July3241
Thursday 23 July3539.5
Friday 24 July3739
Saturday 25 July2131.5
Sunday 26 July1026
Monday 27 July3534.5
Tuesday 28 July3941
Wednesday 29 July3840
Thursday 30 July4439
Friday 31 July3937.5
Saturday 1 August2530
Sunday 2 August1022
Monday 3 August2733
Tuesday 4 August3139
Wednesday 5 August3139
Thursday 6 August3240
Friday 7 August3337.5
Saturday 8 August1429.5
Sunday 9 August823.5
Monday 10 August3234
Tuesday 11 August2840.5
Wednesday 12 August3040.5
Thursday 13 August2539.5
Friday 14 August2741.5
Saturday 15 August1130
Sunday 16 August1224.5
Monday 17 August3136.5
Tuesday 18 August3041.5
Wednesday 19 August3342
Thursday 20 August3143
Friday 21 August2643.5
Saturday 22 August1931
Sunday 23 August1025
Monday 24 August3036
Tuesday 25 August2943.5
Wednesday 26 August2444.5
Thursday 27 August2540
Friday 28 August2841
Saturday 29 August931
Sunday 30 August1327
Monday 31 August2439
Tuesday 1 September3042.5
Wednesday 2 September3345.5
Thursday 3 September2943
Friday 4 September3041.5
Saturday 5 September2432
Sunday 6 September827
Monday 7 September828.5
Tuesday 8 September2635.5
Wednesday 9 September3043
Thursday 10 September3145
Friday 11 September3240
Saturday 12 September1533
Sunday 13 September3127
Monday 14 September3336.5
Tuesday 15 September3645
Wednesday 16 September2944
Thursday 17 September3142
Friday 18 September2943
Saturday 19 September2332.5
Sunday 20 September2130

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by cleveland.com / The Plain Dealer, and the median across its peers.
Formatcleveland.com / The Plain DealerIts peers, median
Photo41%71%
Video or reel16%6%
Album2%1%
Link33%22%
Text only8%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 24%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

cleveland.com / The Plain Dealer's peers are 46 news publishers in the United States with 300k to 3m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 46 peers, A to Z.

The peers

Its 46 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us