Skip to content

The posting benchmark

Kleine Zeitung on Facebook, beside its peers

How Kleine Zeitung's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 45 peers: news publishers in Germany, Austria and Switzerland with 100k to 1m followers.

Country
Austria
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Austria

Kleine Zeitung: 39.3 a day

Median in Austria: 23.6 a day

That is 15.8 more a day than the median in Austria.

Place the dots by

Posts a day15th/46Photos and video26th/46Evening posts12th/46Weekend day9th/42
Engagement per post15th/46Engagement a day23rd/46Per 1,000 followers22nd/46Comments per post31st/46Comments a day25th/46

Kleine Zeitung, Austria

15thof 46

Rank among its peers, highest first, posts a day

Kleine Zeitung posted 39.3 times a day to Facebook, 46% more than the median of 45 news publishers in Germany, Austria and Switzerland with 100k to 1m followers, 29 June to 20 September 2026.

See all nine measures

Kleine Zeitung's 45 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Kleine Zeitung beside 45 peers

Kleine Zeitung and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day39.315th of 4626.9
Photos and video26%26th of 4635%
Evening posts29%12th of 4627%
Weekend day95%9th of 4282%
Engagement per post2815th of 4619
Engagement a day4,19523rd of 464,068
Engagement per 1,000 followers0.1022nd of 460.080
Comments per post2031st of 4628
Comments a day79525th of 46875

What it would take

At or above the median of its peers on posts a day

Kleine Zeitung posts at or above the median of its peers: 39.3 a day, against their 26.9.

In posts, measure by measure

  • Photos and video

    26% of its posts; the median of its peers 35%

    26 more of its 275 posts a week as photos or video: 72 now, 98 at the median
  • At or above the median of its peers on posts a day, evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Kleine Zeitung's posts drew 795 comments a day. The median of its peers: 875.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Kleine Zeitung's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Kleine Zeitung posted, beside its peers

Its own posts beside its 45 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Kleine Zeitung
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Kleine Zeitung, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayKleine ZeitungMedian of its peers
Monday 29 June3525
Tuesday 30 June3627
Wednesday 1 July3524
Thursday 2 July4325
Friday 3 July5126
Saturday 4 July4120
Sunday 5 July3820
Monday 6 July3425
Tuesday 7 July4026
Wednesday 8 July5125
Thursday 9 July4127
Friday 10 July4625
Saturday 11 July3621
Sunday 12 July3321
Monday 13 July3425
Tuesday 14 July3926
Wednesday 15 July3724
Thursday 16 July4423
Friday 17 July4123
Saturday 18 July4019
Sunday 19 July3720
Monday 20 July3723
Tuesday 21 July4724
Wednesday 22 July3822
Thursday 23 July3923
Friday 24 July4323
Saturday 25 July4121
Sunday 26 July3821
Monday 27 July3328
Tuesday 28 July3430
Wednesday 29 July2429
Thursday 30 July4828
Friday 31 July4429
Saturday 1 August3524
Sunday 2 August3323
Monday 3 August4225
Tuesday 4 August4527
Wednesday 5 August3331
Thursday 6 August3327
Friday 7 August3628
Saturday 8 August3824
Sunday 9 August4023
Monday 10 August3227
Tuesday 11 August4327
Wednesday 12 August4532
Thursday 13 August4428
Friday 14 August3933
Saturday 15 August3223
Sunday 16 August3422
Monday 17 August4426
Tuesday 18 August3127
Wednesday 19 August3628
Thursday 20 August4929
Friday 21 August3928
Saturday 22 August4123
Sunday 23 August4923
Monday 24 August3729
Tuesday 25 August4230
Wednesday 26 August5230
Thursday 27 August4330
Friday 28 August3831
Saturday 29 August3523
Sunday 30 August3427
Monday 31 August4429
Tuesday 1 September3331
Wednesday 2 September4830
Thursday 3 September4228
Friday 4 September4428
Saturday 5 September4723
Sunday 6 September3323
Monday 7 September4531
Tuesday 8 September3931
Wednesday 9 September3429
Thursday 10 September3432
Friday 11 September4331
Saturday 12 September4524
Sunday 13 September3625
Monday 14 September3729
Tuesday 15 September4830
Wednesday 16 September3228
Thursday 17 September3028
Friday 18 September4033
Saturday 19 September4227
Sunday 20 September3427

Share of posts by local hour

Show the figures as a table
Share of posts by Kleine Zeitung in each local hour, beside the median of its peers.
Local hourKleine ZeitungMedian of its peers
00:000.1%0.5%
01:000.1%0.2%
02:000%0.1%
03:000%0.1%
04:000%0.1%
05:000.1%1.6%
06:005%3.6%
07:005.6%4.8%
08:005.9%5.8%
09:005.9%5.9%
10:006.3%6%
11:006.3%6.4%
12:005.7%6.4%
13:006.1%6.3%
14:006%6.6%
15:006%6.4%
16:006%6.5%
17:006.1%6.6%
18:006.3%6.5%
19:006.1%6.2%
20:006.2%5.6%
21:006%4.3%
22:003.7%2.7%
23:000.5%0.8%

Posts a day by weekday

Show the figures as a table
Posts a day by Kleine Zeitung on each local weekday, beside the median of its peers.
WeekdayKleine ZeitungMedian of its peers
Monday37.927.3
Tuesday39.827.9
Wednesday38.830.3
Thursday40.727.6
Friday42.228.7
Saturday39.323
Sunday36.623.5

What it posted

Show the figures as a table
Share of each format among posts by Kleine Zeitung, and the median across its peers.
FormatKleine ZeitungIts peers, median
Photo24%29%
Video or reel2%3%
Album0%0%
Link74%68%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Kleine Zeitung, 18:00 to midnight: 29%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, Kleine Zeitung posted 95% of a weekday's posts. The median of its peers: 82%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Kleine Zeitung's peers are 45 news publishers in Germany, Austria and Switzerland with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 45 peers, A to Z.

The peers

Its 45 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us