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The posting benchmark

BBC News Hausa on Facebook, beside its peers

How BBC News Hausa's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 44 peers: broadcasters worldwide with 3m to 30m followers.

Country
United Kingdom
Sub-region
UK and Ireland
Region
Europe
Kind
Broadcaster
Followers
1m to 10m

Within United Kingdom

BBC News Hausa: 15.1 a day

Median in United Kingdom: 40.7 a day

That is 25.6 fewer a day than the median in United Kingdom.

Place the dots by

Posts a day44th/45Photos and video8th/45Evening posts38th/38Weekend day18th/37
Engagement per post1st/45Engagement a day10th/45Per 1,000 followers1st/45Comments per post1st/45Comments a day8th/45

BBC News Hausa, United Kingdom

44thof 45

Rank among its peers, highest first, posts a day

BBC News Hausa posted 15.1 times a day to Facebook, 89% less than the median of 44 broadcasters worldwide with 3m to 30m followers, 29 June to 20 September 2026.

Its first gap: posts a day

127 more posts a day would reach its peers' median. What it would take

See all nine measures

BBC News Hausa's 44 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

BBC News Hausa beside 44 peers

BBC News Hausa and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day15.144th of 45142
Photos and video98%8th of 4581%
Evening posts19%38th of 3830%
Weekend day82%18th of 3779%
Engagement per post11,0511st of 45116
Engagement a day228,80010th of 4584,285
Engagement per 1,000 followers1.21st of 450.017
Comments per post1,5761st of 4578
Comments a day23,8598th of 458,913

What it would take

What would reaching the median of its peers take?

127more posts a day

889 a week, to reach the median of its peers: 142 a day, against 15.1 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Evening posts

    18:00 to midnight: 19% of its posts; the median of its peers 30%

    12 more of its 106 posts a week between 18:00 and midnight: 20 now, 32 at the median
  • At or above the median of its peers on photos and video and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

BBC News Hausa's posts drew 23,859 comments a day, 2.7 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside BBC News Hausa's.

Type its name, then choose it.

Or one of its peers

Day by day

How BBC News Hausa posted, beside its peers

Its own posts beside its 44 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • BBC News Hausa
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by BBC News Hausa, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayBBC News HausaMedian of its peers
Monday 29 June18129
Tuesday 30 June17126
Wednesday 1 July19134
Thursday 2 July17133
Friday 3 July17135
Saturday 4 July15101
Sunday 5 July1395
Monday 6 July16134
Tuesday 7 July21136
Wednesday 8 July21135
Thursday 9 July19147
Friday 10 July17132
Saturday 11 July1492
Sunday 12 July1591
Monday 13 July14130
Tuesday 14 July18139
Wednesday 15 July16135
Thursday 16 July18139
Friday 17 July13128
Saturday 18 July14103
Sunday 19 July1992
Monday 20 July15120
Tuesday 21 July16139
Wednesday 22 July17137
Thursday 23 July16148
Friday 24 July14138
Saturday 25 July12117
Sunday 26 July1195.5
Monday 27 July17148
Tuesday 28 July14146
Wednesday 29 July13145
Thursday 30 July17145
Friday 31 July16141
Saturday 1 August16116
Sunday 2 August11110
Monday 3 August15140
Tuesday 4 August16155
Wednesday 5 August16153
Thursday 6 August14167
Friday 7 August11152
Saturday 8 August12109
Sunday 9 August1395
Monday 10 August17163
Tuesday 11 August16163
Wednesday 12 August18164
Thursday 13 August18158
Friday 14 August13153
Saturday 15 August19122
Sunday 16 August14102
Monday 17 August16140
Tuesday 18 August13140
Wednesday 19 August13159
Thursday 20 August18163
Friday 21 August11150
Saturday 22 August12119
Sunday 23 August11105
Monday 24 August16142
Tuesday 25 August21147
Wednesday 26 August18142
Thursday 27 August16145
Friday 28 August18145
Saturday 29 August15109
Sunday 30 August11109
Monday 31 August16147
Tuesday 1 September18154
Wednesday 2 September19160
Thursday 3 September14159
Friday 4 September12158
Saturday 5 September11116
Sunday 6 September1392.5
Monday 7 September16137
Tuesday 8 September16127
Wednesday 9 September14131
Thursday 10 September17131
Friday 11 September16149
Saturday 12 September11111
Sunday 13 September13110
Monday 14 September15139
Tuesday 15 September10144
Wednesday 16 September15144
Thursday 17 September16136
Friday 18 September14129
Saturday 19 September1096.5
Sunday 20 September999

Share of posts by local hour

Show the figures as a table
Share of posts by BBC News Hausa in each local hour, beside the median of its peers.
Local hourBBC News HausaMedian of its peers
00:000.3%0.9%
01:000%0.4%
02:000.1%0.2%
03:000%0.2%
04:000.2%0.1%
05:0024.7%0.3%
06:008.2%1.6%
07:001.3%4.5%
08:000.7%4.8%
09:002.9%5.2%
10:005.8%5.6%
11:005.8%5.8%
12:006.9%6.6%
13:004.9%6.6%
14:005.4%6.3%
15:005.7%6.2%
16:004.5%6.8%
17:003.9%6.7%
18:004.8%6.2%
19:006.9%6%
20:003.6%5.2%
21:002.1%5.2%
22:000.8%4.5%
23:000.5%4.1%

Posts a day by weekday

Show the figures as a table
Posts a day by BBC News Hausa on each local weekday, beside the median of its peers.
WeekdayBBC News HausaMedian of its peers
Monday15.9162
Tuesday16.4174
Wednesday16.6172
Thursday16.7165
Friday14.3158
Saturday13.3134
Sunday12.8119

What it posted

Show the figures as a table
Share of each format among posts by BBC News Hausa, and the median across its peers.
FormatBBC News HausaIts peers, median
Photo79%27%
Video or reel16%56%
Album4%1%
Link2%15%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • BBC News Hausa, 18:00 to midnight: 19%
  • Median of its peers, 18:00 to midnight: 30%
  • On a weekend day, BBC News Hausa posted 82% of a weekday's posts. The median of its peers: 79%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

BBC News Hausa's peers are 44 broadcasters worldwide with 3m to 30m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 44 peers, A to Z.

The peers

Its 44 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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