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The posting benchmark

Primera Hora on Facebook, beside its peers

How Primera Hora's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 24 peers: news publishers in North America with 500k to 5m followers.

Country
Puerto Rico
Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Puerto Rico

Primera Hora: 78.7 a day

No median is printed for Puerto Rico.

Place the dots by

Posts a day2nd/25Photos and video18th/25Evening postsWeekend day
Engagement per post10th/25Engagement a day5th/25Per 1,000 followers19th/25Comments per post21st/25Comments a day6th/25

Primera Hora, Puerto Rico

2ndof 25

Rank among its peers, highest first, posts a day

Primera Hora posted 78.7 times a day to Facebook, 2.4 times the median of 24 news publishers in North America with 500k to 5m followers, 29 June to 20 September 2026.

See all nine measures

Primera Hora's 24 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Primera Hora beside 24 peers

Primera Hora and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day78.72nd of 2533.2
Photos and video44%18th of 2585%
Evening posts28%No rankToo few peers
Weekend day70%No rankToo few peers
Engagement per post7810th of 2563
Engagement a day32,3625th of 2515,461
Engagement per 1,000 followers0.03519th of 250.082
Comments per post5921st of 25108
Comments a day4,6626th of 253,501

What it would take

At or above the median of its peers on posts a day

Primera Hora posts at or above the median of its peers: 78.7 a day, against their 33.2.

In posts, measure by measure

  • Photos and video

    44% of its posts; the median of its peers 85%

    224 more of its 551 posts a week as photos or video: 243 now, 467 at the median
  • At or above the median of its peers on posts a day.
  • Too few of its peers have a figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Primera Hora's Facebook posts drew 4,662 comments a day, 33% more than the median of 24 news publishers in North America with 500k to 5m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Primera Hora's.

Type its name, then choose it.

Or one of its peers

Day by day

How Primera Hora posted, beside its peers

Its own posts beside its 24 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Primera Hora
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Primera Hora, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayPrimera HoraMedian of its peers
Monday 29 June6831.5
Tuesday 30 June8736
Wednesday 1 July8938.5
Thursday 2 July9835.5
Friday 3 July9732.5
Saturday 4 July5526.5
Sunday 5 July6125
Monday 6 July7133
Tuesday 7 July9038.5
Wednesday 8 July7339
Thursday 9 July9240
Friday 10 July8137
Saturday 11 July4924
Sunday 12 July6023
Monday 13 July7730.5
Tuesday 14 July7936.5
Wednesday 15 July9441
Thursday 16 July9439
Friday 17 July8935.5
Saturday 18 July6225
Sunday 19 July7924.5
Monday 20 July7931.5
Tuesday 21 July9134
Wednesday 22 July7840
Thursday 23 July8538
Friday 24 July8936.5
Saturday 25 July6223.5
Sunday 26 July6824.5
Monday 27 July8034.5
Tuesday 28 July10038
Wednesday 29 July8736.5
Thursday 30 July10637.5
Friday 31 July9136.5
Saturday 1 August6625.5
Sunday 2 August5619.5
Monday 3 August8130.5
Tuesday 4 August8238
Wednesday 5 August9436
Thursday 6 August8737
Friday 7 August8736
Saturday 8 August5524
Sunday 9 August5619.5
Monday 10 August8233
Tuesday 11 August8635.5
Wednesday 12 August7440.5
Thursday 13 August9137
Friday 14 August9835.5
Saturday 15 August6028
Sunday 16 August4523.5
Monday 17 August6934
Tuesday 18 August8540
Wednesday 19 August8741
Thursday 20 August9838.5
Friday 21 August9536.5
Saturday 22 August7524.5
Sunday 23 August5820.5
Monday 24 August8033
Tuesday 25 August8437.5
Wednesday 26 August8440
Thursday 27 August9840.5
Friday 28 August9235
Saturday 29 August6726.5
Sunday 30 August6421.5
Monday 31 August7535.5
Tuesday 1 September7839
Wednesday 2 September9145.5
Thursday 3 September8741
Friday 4 September8240
Saturday 5 September6627.5
Sunday 6 September6024
Monday 7 September6428
Tuesday 8 September8234.5
Wednesday 9 September8939.5
Thursday 10 September10241
Friday 11 September8341
Saturday 12 September5029.5
Sunday 13 September6431
Monday 14 September7534
Tuesday 15 September8140.5
Wednesday 16 September9739.5
Thursday 17 September9738
Friday 18 September8138
Saturday 19 September4925.5
Sunday 20 September5922

Share of posts by local hour

Show the figures as a table
Share of posts by Primera Hora in each local hour, beside the median of its peers.
Local hourPrimera Hora
00:001.9%
01:001.5%
02:001.3%
03:001.1%
04:001.3%
05:003%
06:004.2%
07:004.6%
08:004.6%
09:005.1%
10:005%
11:005.7%
12:005.2%
13:005.5%
14:005.2%
15:005.6%
16:005.3%
17:005.6%
18:005.1%
19:004.7%
20:004.9%
21:004.7%
22:004.4%
23:004.5%

Posts a day by weekday

Show the figures as a table
Posts a day by Primera Hora on each local weekday, beside the median of its peers.
WeekdayPrimera Hora
Monday79.5
Tuesday89.3
Wednesday84.6
Thursday98.3
Friday78.8
Saturday58.4
Sunday61.9

What it posted

Show the figures as a table
Share of each format among posts by Primera Hora, and the median across its peers.
FormatPrimera HoraIts peers, median
Photo43%79%
Video or reel1%7%
Album1%1%
Link56%13%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Primera Hora, 18:00 to midnight: 28%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Primera Hora's peers are 24 news publishers in North America with 500k to 5m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 24 peers, A to Z.

The peers

Its 24 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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