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The posting benchmark

24 heures on Facebook, beside its peers

How 24 heures's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 58 peers: news publishers in Germany, Austria and Switzerland with 50k to 500k followers.

Country
Switzerland
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Switzerland

24 heures: 20.5 a day

Median in Switzerland: 16.3 a day

That is 4.2 more a day than the median in Switzerland.

Place the dots by

Posts a day36th/59Photos and video21st/59Evening posts45th/59Weekend day4th/55
Engagement per post19th/59Engagement a day29th/59Per 1,000 followers34th/59Comments per post14th/59Comments a day24th/59

24 heures, Switzerland

36thof 59

Rank among its peers, highest first, posts a day

24 heures posted 20.5 times a day to Facebook. The median of its 58 peers: 25.8.

Its first gap: evening posts

9 more of its posts a week between 18:00 and midnight would reach its peers' median. What it would take

Peers: 58 news publishers in Germany, Austria and Switzerland with 50k to 500k followers, 12 weeks to 20 September 2026.

See all nine measures

24 heures's 58 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

24 heures beside 58 peers

24 heures and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day20.536th of 5925.8
Photos and video41%21st of 5926%
Evening posts20.6%45th of 5927%
Weekend day100%4th of 5578%
Engagement per post2319th of 5916
Engagement a day2,79129th of 592,630
Engagement per 1,000 followers0.1034th of 590.13
Comments per post4214th of 5920
Comments a day85324th of 59668

What it would take

What would reaching the median of its peers take?

24 heures's posts a day are at or above the median of its peers, so this starts with evening posts, where it sits furthest below them.

9more posts a week

between 18:00 and midnight, of its 144 a week: 30 now, 39 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts in each local hour, beside the median of its peers

  • 24 heures
  • Median of its peers
  • 18:00 to midnight
  • Auto-pilot's starting hours
  • 24 heures, 18:00 to midnight: 20.6%
  • Median of its peers, 18:00 to midnight: 26.8%
Show as a table
Posts in each local hour, beside the median of its peers
Hour24 heuresMedian of its peers
00:000.1%0.4%
01:000.1%0.1%
02:000.0%0.1%
03:000.0%0.1%
04:000.0%0.1%
05:000.5%0.9%
06:006.4%3.9%
07:007.0%4.9%
08:007.7%6.0%
09:007.5%6.1%
10:008.0%6.0%
11:006.6%6.5%
12:005.5%6.4%
13:005.5%6.4%
14:006.1%6.7%
15:006.2%6.5%
16:005.9%6.7%
17:006.3%6.7%
18:006.8%6.7%
19:006.8%6.3%
20:005.6%6.0%
21:001.4%3.9%
22:000.0%2.0%
23:000.0%0.6%
Share of posts in each local hour over the 12 weeks, where each Page is based. Shaded: 18:00 to midnight. Hatched: auto-pilot's starting hours.

The other measures, in posts

  • Posts a day

    20.5 now; the median of its peers 25.8

    5.3 more a day, 38 a week
  • At or above the median of its peers on photos and video and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

24 heures's posts drew 853 comments a day, 1.3 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside 24 heures's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How 24 heures posted, beside its peers

Its own posts beside its 58 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • 24 heures
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by 24 heures, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
Day24 heuresMedian of its peers
Monday 29 June2524
Tuesday 30 June2026.5
Wednesday 1 July2223.5
Thursday 2 July2522
Friday 3 July3026
Saturday 4 July2317.5
Sunday 5 July1717.5
Monday 6 July2223.5
Tuesday 7 July2224.5
Wednesday 8 July1923
Thursday 9 July2127
Friday 10 July2025
Saturday 11 July2220
Sunday 12 July2118.5
Monday 13 July2225
Tuesday 14 July1925.5
Wednesday 15 July1922
Thursday 16 July2122.5
Friday 17 July2221
Saturday 18 July1815
Sunday 19 July1917.5
Monday 20 July2022.5
Tuesday 21 July2124
Wednesday 22 July1921.5
Thursday 23 July1722
Friday 24 July2022
Saturday 25 July1816.5
Sunday 26 July2018.5
Monday 27 July2224.5
Tuesday 28 July1727
Wednesday 29 July2127
Thursday 30 July1927
Friday 31 July2028
Saturday 1 August1822
Sunday 2 August2121
Monday 3 August2023.5
Tuesday 4 August2226.5
Wednesday 5 August2026
Thursday 6 August2326
Friday 7 August2226
Saturday 8 August2119.5
Sunday 9 August2120.5
Monday 10 August1925
Tuesday 11 August1525.5
Wednesday 12 August2328.5
Thursday 13 August2228
Friday 14 August2128
Saturday 15 August2119
Sunday 16 August2020.5
Monday 17 August1925.5
Tuesday 18 August2025
Wednesday 19 August1827.5
Thursday 20 August2126.5
Friday 21 August1525.5
Saturday 22 August2021.5
Sunday 23 August2122.5
Monday 24 August1826.5
Tuesday 25 August2127
Wednesday 26 August2227
Thursday 27 August2126.5
Friday 28 August2229
Saturday 29 August2419.5
Sunday 30 August1821
Monday 31 August2226.5
Tuesday 1 September2228
Wednesday 2 September2026
Thursday 3 September1827
Friday 4 September2327
Saturday 5 September1720.5
Sunday 6 September2218.5
Monday 7 September2026
Tuesday 8 September1927.5
Wednesday 9 September2228
Thursday 10 September2027.5
Friday 11 September2028
Saturday 12 September2521.5
Sunday 13 September2124
Monday 14 September1826.5
Tuesday 15 September1628
Wednesday 16 September2228
Thursday 17 September1727
Friday 18 September2031.5
Saturday 19 September2424
Sunday 20 September2024.5

Share of posts by local hour

Show the figures as a table
Share of posts by 24 heures in each local hour, beside the median of its peers.
Local hour24 heuresMedian of its peers
00:000.1%0.4%
01:000.1%0.1%
02:000%0.1%
03:000%0.1%
04:000%0.1%
05:000.5%0.9%
06:006.4%3.9%
07:007%4.9%
08:007.7%6%
09:007.5%6.1%
10:008%6%
11:006.6%6.5%
12:005.5%6.4%
13:005.5%6.4%
14:006.1%6.7%
15:006.2%6.5%
16:005.9%6.7%
17:006.3%6.7%
18:006.8%6.7%
19:006.8%6.3%
20:005.6%6%
21:001.4%3.9%
22:000%2%
23:000%0.6%

Posts a day by weekday

Show the figures as a table
Posts a day by 24 heures on each local weekday, beside the median of its peers.
Weekday24 heuresMedian of its peers
Monday20.625.9
Tuesday19.526.3
Wednesday20.626.9
Thursday20.425.9
Friday21.328
Saturday20.721.6
Sunday20.322.5

What it posted

Show the figures as a table
Share of each format among posts by 24 heures, and the median across its peers.
Format24 heuresIts peers, median
Photo40%17%
Video or reel1%3%
Album0%0%
Link59%81%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • 24 heures, 18:00 to midnight: 20.6%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, 24 heures posted 100% of a weekday's posts. The median of its peers: 78%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

24 heures's peers are 58 news publishers in Germany, Austria and Switzerland with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 58 peers, A to Z.

The peers

Its 58 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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