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The posting benchmark

NOZ (Neue Osnabrücker Zeitung) on Facebook, beside its peers

How NOZ (Neue Osnabrücker Zeitung)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 47 peers: news publishers in Germany with 30k to 300k followers.

Country
Germany
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Germany

NOZ (Neue Osnabrücker Zeitung): 21.1 a day

Median in Germany: 25.1 a day

That is 4 fewer a day than the median in Germany.

Place the dots by

Posts a day28th/48Photos and video18th/48Evening posts28th/48Weekend day21st/44
Engagement per post13th/48Engagement a day26th/48Per 1,000 followers20th/48Comments per post26th/48Comments a day31st/48

NOZ (Neue Osnabrücker Zeitung), Germany

28thof 48

Rank among its peers, highest first, posts a day

NOZ (Neue Osnabrücker Zeitung) posted 21.1 times a day to Facebook. The median of its 47 peers: 24.8.

Its first gap: posts a day

3.7 more posts a day would reach its peers' median. What it would take

Peers: 47 news publishers in Germany with 30k to 300k followers, 12 weeks to 20 September 2026.

See all nine measures

NOZ (Neue Osnabrücker Zeitung)'s 47 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

NOZ (Neue Osnabrücker Zeitung) beside 47 peers

NOZ (Neue Osnabrücker Zeitung) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day21.128th of 4824.8
Photos and video36%18th of 4817%
Evening posts27%28th of 4827%
Weekend day75%21st of 4478%
Engagement per post1813th of 4814
Engagement a day1,73426th of 481,840
Engagement per 1,000 followers0.1620th of 480.13
Comments per post1526th of 4816
Comments a day32131st of 48468

What it would take

What would reaching the median of its peers take?

3.7more posts a day

26 a week, to reach the median of its peers: 24.8 a day, against 21.1 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Weekend day

    A weekend day: 75% of a weekday's posts; the median of its peers 78%

    2 more posts a weekend: 1 on Saturday and 1 on Sunday
  • At or above the median of its peers on photos and video and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

NOZ (Neue Osnabrücker Zeitung)'s posts drew 321 comments a day. The median of its peers: 468.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside NOZ (Neue Osnabrücker Zeitung)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How NOZ (Neue Osnabrücker Zeitung) posted, beside its peers

Its own posts beside its 47 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • NOZ (Neue Osnabrücker Zeitung)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by NOZ (Neue Osnabrücker Zeitung), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayNOZ (Neue Osnabrücker Zeitung)Median of its peers
Monday 29 June2519
Tuesday 30 June2722
Wednesday 1 July1923
Thursday 2 July2721
Friday 3 July2624
Saturday 4 July1518
Sunday 5 July1317
Monday 6 July2321
Tuesday 7 July1521
Wednesday 8 July1322
Thursday 9 July2427
Friday 10 July2124
Saturday 11 July2018
Sunday 12 July1617
Monday 13 July2523
Tuesday 14 July2622
Wednesday 15 July2522
Thursday 16 July2420
Friday 17 July1821
Saturday 18 July1515
Sunday 19 July1513
Monday 20 July2020
Tuesday 21 July1921
Wednesday 22 July1821
Thursday 23 July2422
Friday 24 July2221
Saturday 25 July1515
Sunday 26 July1714
Monday 27 July2024
Tuesday 28 July1627
Wednesday 29 July2526
Thursday 30 July2027
Friday 31 July2028
Saturday 1 August1520
Sunday 2 August1421
Monday 3 August1223
Tuesday 4 August1926
Wednesday 5 August2624
Thursday 6 August2325
Friday 7 August2626
Saturday 8 August1719
Sunday 9 August1419
Monday 10 August2624
Tuesday 11 August2725
Wednesday 12 August3327
Thursday 13 August2827
Friday 14 August2527
Saturday 15 August1517
Sunday 16 August1618
Monday 17 August1625
Tuesday 18 August2224
Wednesday 19 August2426
Thursday 20 August2426
Friday 21 August2524
Saturday 22 August2220
Sunday 23 August1722
Monday 24 August1724
Tuesday 25 August1824
Wednesday 26 August2425
Thursday 27 August2725
Friday 28 August2426
Saturday 29 August1517
Sunday 30 August2020
Monday 31 August2326
Tuesday 1 September2726
Wednesday 2 September2325
Thursday 3 September2026
Friday 4 September2626
Saturday 5 September1517
Sunday 6 September1815
Monday 7 September1626
Tuesday 8 September1826
Wednesday 9 September2525
Thursday 10 September2826
Friday 11 September2126
Saturday 12 September1820
Sunday 13 September2723
Monday 14 September2427
Tuesday 15 September2228
Wednesday 16 September2828
Thursday 17 September2427
Friday 18 September2528
Saturday 19 September2523
Sunday 20 September1824

Share of posts by local hour

Show the figures as a table
Share of posts by NOZ (Neue Osnabrücker Zeitung) in each local hour, beside the median of its peers.
Local hourNOZ (Neue Osnabrücker Zeitung)Median of its peers
00:000.3%0.4%
01:000.1%0.1%
02:000.1%0.1%
03:000.1%0.1%
04:000.1%0.2%
05:000.7%0.6%
06:003.4%3.8%
07:004.3%4.9%
08:005.5%6.1%
09:005.7%6%
10:005.9%6%
11:006.5%6.4%
12:006.2%6.3%
13:006.6%6.4%
14:006.2%6.7%
15:007.3%6.6%
16:007.1%6.7%
17:007.2%6.6%
18:007.5%6.7%
19:006.8%6.4%
20:005.3%6.1%
21:004.5%4.2%
22:001.8%2%
23:000.8%0.6%

Posts a day by weekday

Show the figures as a table
Posts a day by NOZ (Neue Osnabrücker Zeitung) on each local weekday, beside the median of its peers.
WeekdayNOZ (Neue Osnabrücker Zeitung)Median of its peers
Monday20.625.3
Tuesday21.524
Wednesday23.524.4
Thursday24.525.3
Friday23.326.8
Saturday17.220
Sunday1719.8

What it posted

Show the figures as a table
Share of each format among posts by NOZ (Neue Osnabrücker Zeitung), and the median across its peers.
FormatNOZ (Neue Osnabrücker Zeitung)Its peers, median
Photo33%11%
Video or reel3%2%
Album0%0%
Link64%87%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • NOZ (Neue Osnabrücker Zeitung), 18:00 to midnight: 27%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, NOZ (Neue Osnabrücker Zeitung) posted 75% of a weekday's posts. The median of its peers: 78%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

NOZ (Neue Osnabrücker Zeitung)'s peers are 47 news publishers in Germany with 30k to 300k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 47 peers, A to Z.

The peers

Its 47 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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