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The posting benchmark

HAZ (Hannoversche Allgemeine Zeitung) on Facebook, beside its peers

How HAZ (Hannoversche Allgemeine Zeitung)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 40 peers: news publishers in Germany with 50k to 500k followers.

Country
Germany
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Germany

HAZ (Hannoversche Allgemeine Zeitung): 24.8 a day

Median in Germany: 25.1 a day

That is 0.3 fewer a day than the median in Germany.

Place the dots by

Posts a day22nd/41Photos and video28th/41Evening posts31st/41Weekend day13th/37
Engagement per post11th/41Engagement a day22nd/41Per 1,000 followers17th/41Comments per post20th/41Comments a day22nd/41

HAZ (Hannoversche Allgemeine Zeitung), Germany

22ndof 41

Rank among its peers, highest first, posts a day

HAZ (Hannoversche Allgemeine Zeitung) posted 24.8 times a day to Facebook. The median of its 40 peers: 25.7.

Its first gap: posts a day

0.9 more posts a day would reach its peers' median. What it would take

Peers: 40 news publishers in Germany with 50k to 500k followers, 12 weeks to 20 September 2026.

See all nine measures

HAZ (Hannoversche Allgemeine Zeitung)'s 40 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

HAZ (Hannoversche Allgemeine Zeitung) beside 40 peers

HAZ (Hannoversche Allgemeine Zeitung) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day24.822nd of 4125.7
Photos and video10%28th of 4133%
Evening posts23%31st of 4127%
Weekend day83%13th of 3780%
Engagement per post2011th of 4114
Engagement a day1,79122nd of 412,223
Engagement per 1,000 followers0.1317th of 410.073
Comments per post1920th of 4117
Comments a day46822nd of 41647

What it would take

What would reaching the median of its peers take?

0.9more posts a day

7 a week, to reach the median of its peers: 25.7 a day, against 24.8 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    10% of its posts; the median of its peers 33%

    41 more of its 174 posts a week as photos or video: 17 now, 58 at the median

  • Evening posts

    18:00 to midnight: 23% of its posts; the median of its peers 27%

    7 more of its 174 posts a week between 18:00 and midnight: 40 now, 47 at the median
  • At or above the median of its peers on a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

HAZ (Hannoversche Allgemeine Zeitung)'s posts drew 468 comments a day. The median of its peers: 647.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside HAZ (Hannoversche Allgemeine Zeitung)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How HAZ (Hannoversche Allgemeine Zeitung) posted, beside its peers

Its own posts beside its 40 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • HAZ (Hannoversche Allgemeine Zeitung)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by HAZ (Hannoversche Allgemeine Zeitung), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayHAZ (Hannoversche Allgemeine Zeitung)Median of its peers
Monday 29 June2620
Tuesday 30 June2224
Wednesday 1 July3521
Thursday 2 July2322
Friday 3 July2726
Saturday 4 July2617
Sunday 5 July2216.5
Monday 6 July2720
Tuesday 7 July3021
Wednesday 8 July2521
Thursday 9 July3025.5
Friday 10 July3122.5
Saturday 11 July1317.5
Sunday 12 July1517
Monday 13 July3423.5
Tuesday 14 July2722
Wednesday 15 July2221.5
Thursday 16 July1920
Friday 17 July2620.5
Saturday 18 July2113.5
Sunday 19 July1914
Monday 20 July2420
Tuesday 21 July2819.5
Wednesday 22 July3019.5
Thursday 23 July2920.5
Friday 24 July2319.5
Saturday 25 July2515
Sunday 26 July3013.5
Monday 27 July2325.5
Tuesday 28 July2726
Wednesday 29 July2527.5
Thursday 30 July2726
Friday 31 July2925
Saturday 1 August2519.5
Sunday 2 August2320.5
Monday 3 August2322
Tuesday 4 August2723.5
Wednesday 5 August2424
Thursday 6 August2124
Friday 7 August2626
Saturday 8 August1618
Sunday 9 August2918
Monday 10 August2423
Tuesday 11 August2225
Wednesday 12 August2627.5
Thursday 13 August3028
Friday 14 August2627
Saturday 15 August1720.5
Sunday 16 August3422
Monday 17 August2025.5
Tuesday 18 August1525
Wednesday 19 August2326.5
Thursday 20 August2528
Friday 21 August2125
Saturday 22 August1522
Sunday 23 August1322.5
Monday 24 August1728
Tuesday 25 August2925.5
Wednesday 26 August2030
Thursday 27 August2127
Friday 28 August2726
Saturday 29 August2019.5
Sunday 30 August2827.5
Monday 31 August2528
Tuesday 1 September3227.5
Wednesday 2 September2228
Thursday 3 September2828
Friday 4 September2527.5
Saturday 5 September2118.5
Sunday 6 September2317
Monday 7 September3327
Tuesday 8 September2329
Wednesday 9 September2825.5
Thursday 10 September3028
Friday 11 September3227
Saturday 12 September2121.5
Sunday 13 September2825
Monday 14 September3727.5
Tuesday 15 September3128.5
Wednesday 16 September2529
Thursday 17 September2328
Friday 18 September2833.5
Saturday 19 September1927
Sunday 20 September2125.5

Share of posts by local hour

Show the figures as a table
Share of posts by HAZ (Hannoversche Allgemeine Zeitung) in each local hour, beside the median of its peers.
Local hourHAZ (Hannoversche Allgemeine Zeitung)Median of its peers
00:000.7%0.2%
01:000.1%0.1%
02:000.1%0.1%
03:000%0.1%
04:002.9%0.1%
05:001.5%0.6%
06:003.2%3.9%
07:005.3%4.9%
08:006.1%6%
09:004.9%6%
10:004.8%6.2%
11:005.5%6.3%
12:005.9%6.3%
13:005.9%6.4%
14:007.2%6.6%
15:007.5%6.4%
16:007.8%6.6%
17:007.4%6.3%
18:007.5%6.5%
19:007.1%6.2%
20:004.7%6%
21:002.7%4.6%
22:000.9%2.8%
23:000.3%0.8%

Posts a day by weekday

Show the figures as a table
Posts a day by HAZ (Hannoversche Allgemeine Zeitung) on each local weekday, beside the median of its peers.
WeekdayHAZ (Hannoversche Allgemeine Zeitung)Median of its peers
Monday26.226
Tuesday26.325.3
Wednesday25.625.3
Thursday25.326.1
Friday26.827.1
Saturday19.920.8
Sunday23.322.6

What it posted

Show the figures as a table
Share of each format among posts by HAZ (Hannoversche Allgemeine Zeitung), and the median across its peers.
FormatHAZ (Hannoversche Allgemeine Zeitung)Its peers, median
Photo1%27%
Video or reel6%2%
Album3%0%
Link90%71%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • HAZ (Hannoversche Allgemeine Zeitung), 18:00 to midnight: 23%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, HAZ (Hannoversche Allgemeine Zeitung) posted 83% of a weekday's posts. The median of its peers: 80%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

HAZ (Hannoversche Allgemeine Zeitung)'s peers are 40 news publishers in Germany with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 40 peers, A to Z.

The peers

Its 40 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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