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The posting benchmark

B.Z. (Berlin) on Facebook, beside its peers

How B.Z. (Berlin)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 43 peers: news publishers in Germany with 50k to 500k followers.

Country
Germany
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Germany

B.Z. (Berlin): 25.9 a day

Median in Germany: 25.1 a day

That is 0.9 more a day than the median in Germany.

Place the dots by

Posts a day22nd/44Photos and video32nd/44Evening posts36th/44Weekend day16th/40
Engagement per post3rd/44Engagement a day15th/44Per 1,000 followers8th/44Comments per post6th/44Comments a day14th/44

B.Z. (Berlin), Germany

22ndof 44

Rank among its peers, highest first, posts a day

B.Z. (Berlin) posted 25.9 times a day to Facebook. The median of its 43 peers: 25.7.

Its first gap: evening posts

12 more of its posts a week between 18:00 and midnight would reach its peers' median. What it would take

Peers: 43 news publishers in Germany with 50k to 500k followers, 12 weeks to 20 September 2026.

See all nine measures

B.Z. (Berlin)'s 43 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

B.Z. (Berlin) beside 43 peers

B.Z. (Berlin) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day25.922nd of 4425.7
Photos and video8%32nd of 4418%
Evening posts20%36th of 4427%
Weekend day83%16th of 4082%
Engagement per post473rd of 4415
Engagement a day4,06815th of 442,019
Engagement per 1,000 followers0.268th of 440.087
Comments per post466th of 4417
Comments a day1,18914th of 44550

What it would take

What would reaching the median of its peers take?

B.Z. (Berlin)'s posts a day are at or above the median of its peers, so this starts with evening posts, where it sits furthest below them.

12more posts a week

between 18:00 and midnight, of its 181 a week: 37 now, 49 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts in each local hour, beside the median of its peers

  • B.Z. (Berlin)
  • Median of its peers
  • 18:00 to midnight
  • Auto-pilot's starting hours
  • B.Z. (Berlin), 18:00 to midnight: 20%
  • Median of its peers, 18:00 to midnight: 27%
Show as a table
Posts in each local hour, beside the median of its peers
HourB.Z. (Berlin)Median of its peers
00:000.3%0.4%
01:000.3%0.1%
02:000.1%0.1%
03:000.1%0.1%
04:000.0%0.1%
05:000.1%1.1%
06:007.5%4.0%
07:005.2%4.9%
08:005.3%6.0%
09:006.3%5.9%
10:006.4%6.0%
11:007.2%6.4%
12:007.2%6.3%
13:005.9%6.4%
14:007.5%6.7%
15:007.2%6.5%
16:006.9%6.7%
17:006.3%6.4%
18:005.5%6.7%
19:005.7%6.5%
20:004.6%5.9%
21:002.3%4.2%
22:001.4%2.0%
23:000.7%0.6%
Share of posts in each local hour over the 12 weeks, where each Page is based. Shaded: 18:00 to midnight. Hatched: auto-pilot's starting hours.

The other measures, in posts

  • Photos and video

    8% of its posts; the median of its peers 18%

    19 more of its 181 posts a week as photos or video: 14 now, 33 at the median
  • At or above the median of its peers on posts a day and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

B.Z. (Berlin)'s Facebook posts drew 1,189 comments a day, 2.2 times the median of 43 news publishers in Germany with 50k to 500k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside B.Z. (Berlin)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How B.Z. (Berlin) posted, beside its peers

Its own posts beside its 43 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • B.Z. (Berlin)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by B.Z. (Berlin), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayB.Z. (Berlin)Median of its peers
Monday 29 June3024
Tuesday 30 June2825
Wednesday 1 July3523
Thursday 2 July3721
Friday 3 July3026
Saturday 4 July2117
Sunday 5 July2017
Monday 6 July3023
Tuesday 7 July2824
Wednesday 8 July2124
Thursday 9 July2927
Friday 10 July2824
Saturday 11 July2019
Sunday 12 July2517
Monday 13 July2426
Tuesday 14 July2526
Wednesday 15 July3022
Thursday 16 July1623
Friday 17 July2421
Saturday 18 July2015
Sunday 19 July1817
Monday 20 July2223
Tuesday 21 July2321
Wednesday 22 July022
Thursday 23 July322
Friday 24 July222
Saturday 25 July117
Sunday 26 July017
Monday 27 July826
Tuesday 28 July1929
Wednesday 29 July2228
Thursday 30 July2727
Friday 31 July3628
Saturday 1 August2224
Sunday 2 August2123
Monday 3 August2225
Tuesday 4 August1927
Wednesday 5 August2426
Thursday 6 August2226
Friday 7 August2626
Saturday 8 August2023
Sunday 9 August2023
Monday 10 August1827
Tuesday 11 August2526
Wednesday 12 August2729
Thursday 13 August2529
Friday 14 August3327
Saturday 15 August2519
Sunday 16 August1522
Monday 17 August2926
Tuesday 18 August2725
Wednesday 19 August2528
Thursday 20 August2927
Friday 21 August2228
Saturday 22 August2222
Sunday 23 August1723
Monday 24 August3126
Tuesday 25 August3626
Wednesday 26 August3227
Thursday 27 August4227
Friday 28 August2531
Saturday 29 August2020
Sunday 30 August2822
Monday 31 August2429
Tuesday 1 September3128
Wednesday 2 September3626
Thursday 3 September3828
Friday 4 September3927
Saturday 5 September3121
Sunday 6 September3919
Monday 7 September3926
Tuesday 8 September3227
Wednesday 9 September3826
Thursday 10 September3328
Friday 11 September3727
Saturday 12 September2522
Sunday 13 September2524
Monday 14 September2730
Tuesday 15 September4028
Wednesday 16 September3428
Thursday 17 September2828
Friday 18 September4531
Saturday 19 September3025
Sunday 20 September5625

Share of posts by local hour

Show the figures as a table
Share of posts by B.Z. (Berlin) in each local hour, beside the median of its peers.
Local hourB.Z. (Berlin)Median of its peers
00:000.3%0.4%
01:000.3%0.1%
02:000.1%0.1%
03:000.1%0.1%
04:000%0.1%
05:000.1%1.1%
06:007.5%4%
07:005.2%4.9%
08:005.3%6%
09:006.3%5.9%
10:006.4%6%
11:007.2%6.4%
12:007.2%6.3%
13:005.9%6.4%
14:007.5%6.7%
15:007.2%6.5%
16:006.9%6.7%
17:006.3%6.4%
18:005.5%6.7%
19:005.7%6.5%
20:004.6%5.9%
21:002.3%4.2%
22:001.4%2%
23:000.7%0.6%

Posts a day by weekday

Show the figures as a table
Posts a day by B.Z. (Berlin) on each local weekday, beside the median of its peers.
WeekdayB.Z. (Berlin)Median of its peers
Monday25.526.5
Tuesday27.526.3
Wednesday27.226.8
Thursday27.626.5
Friday28.727.3
Saturday21.622.8
Sunday23.523.1

What it posted

Show the figures as a table
Share of each format among posts by B.Z. (Berlin), and the median across its peers.
FormatB.Z. (Berlin)Its peers, median
Photo2%14%
Video or reel5%3%
Album1%0%
Link92%84%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • B.Z. (Berlin), 18:00 to midnight: 20%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, B.Z. (Berlin) posted 83% of a weekday's posts. The median of its peers: 82%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

B.Z. (Berlin)'s peers are 43 news publishers in Germany with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 43 peers, A to Z.

The peers

Its 43 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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