Skip to content

The posting benchmark

tz on Facebook, beside its peers

How tz's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 42 peers: news publishers in Germany with 50k to 500k followers.

Country
Germany
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Germany

tz: 180 a day

Median in Germany: 25.1 a day

That is 155 more a day than the median in Germany.

Place the dots by

Posts a day1st/43Photos and video2nd/43Evening posts9th/43Weekend day5th/41
Engagement per post30th/43Engagement a day2nd/43Per 1,000 followers35th/43Comments per post9th/43Comments a day2nd/43

tz, Germany

1stof 43

Rank among its peers, highest first, posts a day

tz posted 180 times a day to Facebook, 7.2 times the median of 42 news publishers in Germany with 50k to 500k followers, 29 June to 20 September 2026.

The comments its posts draw

6,097 comments a day, 13 times the median of its peers. What it would take

See all nine measures

tz's 42 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

tz beside 42 peers

tz and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day1801st of 4325.1
Photos and video90%2nd of 4317%
Evening posts31%9th of 4327%
Weekend day93%5th of 4177%
Engagement per post1030th of 4315
Engagement a day18,5752nd of 431,815
Engagement per 1,000 followers0.05135th of 430.11
Comments per post349th of 4317
Comments a day6,0972nd of 43452

The comments

The comments its posts draw

6,097comments a day

on its Facebook posts, 13 times the median of its peers (452)

Spread evenly over 24 hours, that is 254 an hour, about 4 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: tz beside its 42 peers

  • tz: 6,097 a day
  • Median of its peers: 452
  • 90th percentile of its peers: 2,329
  • Middle half of its peers: 248 to 1,166
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • At or above the median of its peers on posts a day, photos and video, evening posts and a weekend day.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

Contact us

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside tz's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How tz posted, beside its peers

Its own posts beside its 42 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • tz
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by tz, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DaytzMedian of its peers
Monday 29 June19824
Tuesday 30 June21126
Wednesday 1 July21323.5
Thursday 2 July22222
Friday 3 July20926
Saturday 4 July22417.5
Sunday 5 July22917.5
Monday 6 July21223.5
Tuesday 7 July20024
Wednesday 8 July21023
Thursday 9 July20227
Friday 10 July20124.5
Saturday 11 July22919.5
Sunday 12 July21117.5
Monday 13 July20325.5
Tuesday 14 July126.5
Wednesday 15 July122
Thursday 16 July123.5
Friday 17 July222
Saturday 18 July017
Sunday 19 July018.5
Monday 20 July023.5
Tuesday 21 July023.5
Wednesday 22 July122
Thursday 23 July122.5
Friday 24 July022.5
Saturday 25 July018
Sunday 26 July018.5
Monday 27 July20923.5
Tuesday 28 July19926
Wednesday 29 July20826.5
Thursday 30 July20626
Friday 31 July20227
Saturday 1 August20121
Sunday 2 August19921
Monday 3 August21122.5
Tuesday 4 August22725
Wednesday 5 August20524
Thursday 6 August20824
Friday 7 August20826
Saturday 8 August20318
Sunday 9 August20319.5
Monday 10 August21124
Tuesday 11 August20524
Wednesday 12 August21827
Thursday 13 August21628
Friday 14 August22327
Saturday 15 August20618
Sunday 16 August20018.5
Monday 17 August21624.5
Tuesday 18 August22923
Wednesday 19 August22725.5
Thursday 20 August24226
Friday 21 August24724
Saturday 22 August20220.5
Sunday 23 August20221.5
Monday 24 August25223.5
Tuesday 25 August24723.5
Wednesday 26 August24624.5
Thursday 27 August24226
Friday 28 August23826
Saturday 29 August20518
Sunday 30 August22920
Monday 31 August25026
Tuesday 1 September24326.5
Wednesday 2 September24724.5
Thursday 3 September21026.5
Friday 4 September20826
Saturday 5 September20316.5
Sunday 6 September20517
Monday 7 September19926
Tuesday 8 September21125
Wednesday 9 September20724
Thursday 10 September21127
Friday 11 September21826.5
Saturday 12 September17820.5
Sunday 13 September18723.5
Monday 14 September18926.5
Tuesday 15 September19428
Wednesday 16 September20026.5
Thursday 17 September19127
Friday 18 September20329
Saturday 19 September18824
Sunday 20 September18322.5

Share of posts by local hour

Show the figures as a table
Share of posts by tz in each local hour, beside the median of its peers.
Local hourtzMedian of its peers
00:001.9%0.3%
01:002.8%0.1%
02:002.8%0.1%
03:002.8%0.1%
04:003%0.1%
05:003.1%0.7%
06:003.5%4%
07:003.6%5.2%
08:003.8%6.1%
09:004%6%
10:004.4%6.2%
11:004.5%6.4%
12:005%6.4%
13:004.8%6.4%
14:004.7%6.8%
15:004.5%6.6%
16:004.9%6.8%
17:004.9%6.6%
18:005.2%6.6%
19:005.6%6.4%
20:005.9%5.9%
21:005.9%3.9%
22:004.9%1.8%
23:003.5%0.5%

Posts a day by weekday

Show the figures as a table
Posts a day by tz on each local weekday, beside the median of its peers.
WeekdaytzMedian of its peers
Monday19625.4
Tuesday18125.1
Wednesday18125
Thursday18025.4
Friday18026.8
Saturday16920.8
Sunday17220.8

What it posted

Show the figures as a table
Share of each format among posts by tz, and the median across its peers.
FormattzIts peers, median
Photo90%8%
Video or reel1%3%
Album0%0%
Link10%89%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • tz, 18:00 to midnight: 31%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, tz posted 93% of a weekday's posts. The median of its peers: 77%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

tz's peers are 42 news publishers in Germany with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 42 peers, A to Z.

The peers

Its 42 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us