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The posting benchmark

shz.de (sh:z) on Facebook, beside its peers

How shz.de (sh:z)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 44 peers: news publishers in Germany with 50k to 500k followers.

Country
Germany
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Germany

shz.de (sh:z): 22.8 a day

Median in Germany: 25.1 a day

That is 2.3 fewer a day than the median in Germany.

Place the dots by

Posts a day27th/45Photos and video18th/45Evening posts28th/45Weekend day10th/41
Engagement per post5th/45Engagement a day17th/45Per 1,000 followers10th/45Comments per post11th/45Comments a day19th/45

shz.de (sh:z), Germany

27thof 45

Rank among its peers, highest first, posts a day

Shz.de (sh:z) posted 22.8 times a day to Facebook. The median of its 44 peers: 25.8.

Its first gap: posts a day

3 more posts a day would reach its peers' median. What it would take

Peers: 44 news publishers in Germany with 50k to 500k followers, 12 weeks to 20 September 2026.

See all nine measures

shz.de (sh:z)'s 44 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

shz.de (sh:z) beside 44 peers

shz.de (sh:z) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day22.827th of 4525.8
Photos and video35%18th of 4518%
Evening posts24%28th of 4527%
Weekend day86%10th of 4180%
Engagement per post315th of 4515
Engagement a day3,31417th of 451,929
Engagement per 1,000 followers0.2110th of 450.081
Comments per post3311th of 4517
Comments a day75719th of 45509

What it would take

What would reaching the median of its peers take?

3more posts a day

21 a week, to reach the median of its peers: 25.8 a day, against 22.8 now

Arithmetic on the figures above. It isn't a forecast.

The other measures, in posts

  • Evening posts

    18:00 to midnight: 24% of its posts; the median of its peers 27%

    4 more of its 160 posts a week between 18:00 and midnight: 39 now, 43 at the median
  • At or above the median of its peers on photos and video and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

shz.de (sh:z)'s posts drew 757 comments a day, 1.5 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside shz.de (sh:z)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How shz.de (sh:z) posted, beside its peers

Its own posts beside its 44 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • shz.de (sh:z)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by shz.de (sh:z), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
Dayshz.de (sh:z)Median of its peers
Monday 29 June2622
Tuesday 30 June2026
Wednesday 1 July2023.5
Thursday 2 July2022
Friday 3 July2925.5
Saturday 4 July1817
Sunday 5 July1817
Monday 6 July1923.5
Tuesday 7 July2324
Wednesday 8 July2123
Thursday 9 July1827
Friday 10 July1624.5
Saturday 11 July1919
Sunday 12 July1917
Monday 13 July3624.5
Tuesday 14 July3023.5
Wednesday 15 July2222
Thursday 16 July2021.5
Friday 17 July2721
Saturday 18 July1515
Sunday 19 July2216.5
Monday 20 July2422
Tuesday 21 July2122
Wednesday 22 July2220.5
Thursday 23 July2121.5
Friday 24 July2521.5
Saturday 25 July1915.5
Sunday 26 July2115
Monday 27 July3224.5
Tuesday 28 July2728
Wednesday 29 July2827
Thursday 30 July2027
Friday 31 July2428.5
Saturday 1 August1823
Sunday 2 August1722
Monday 3 August2623
Tuesday 4 August1727
Wednesday 5 August1726
Thursday 6 August2625
Friday 7 August2026
Saturday 8 August2319.5
Sunday 9 August2121.5
Monday 10 August3025
Tuesday 11 August1925.5
Wednesday 12 August2228.5
Thursday 13 August1728.5
Friday 14 August2028
Saturday 15 August1420.5
Sunday 16 August2220.5
Monday 17 August2126
Tuesday 18 August1826
Wednesday 19 August1927.5
Thursday 20 August2627.5
Friday 21 August2026.5
Saturday 22 August1822
Sunday 23 August2123
Monday 24 August2725
Tuesday 25 August2127
Wednesday 26 August3526
Thursday 27 August3027
Friday 28 August2729
Saturday 29 August1420
Sunday 30 August3721
Monday 31 August3726.5
Tuesday 1 September2429
Wednesday 2 September2126
Thursday 3 September1528
Friday 4 September1827
Saturday 5 September2219
Sunday 6 September1521
Monday 7 September2227
Tuesday 8 September2728.5
Wednesday 9 September2227
Thursday 10 September3328
Friday 11 September1928
Saturday 12 September2022
Sunday 13 September2324.5
Monday 14 September2828.5
Tuesday 15 September2928
Wednesday 16 September3028
Thursday 17 September2128
Friday 18 September3330.5
Saturday 19 September3024.5
Sunday 20 September2525

Share of posts by local hour

Show the figures as a table
Share of posts by shz.de (sh:z) in each local hour, beside the median of its peers.
Local hourshz.de (sh:z)Median of its peers
00:000.1%0.4%
01:000%0.1%
02:000%0.1%
03:000.1%0.1%
04:000.1%0.1%
05:000.5%0.9%
06:001.6%4%
07:004.9%4.9%
08:007.7%6%
09:007%5.9%
10:006.6%6.1%
11:006.3%6.4%
12:006.6%6.3%
13:007.4%6.4%
14:006.7%6.7%
15:006.8%6.5%
16:006.6%6.7%
17:006.9%6.5%
18:006.4%6.7%
19:007.3%6.4%
20:005.4%6%
21:003.3%4.2%
22:001.1%2%
23:000.6%0.6%

Posts a day by weekday

Show the figures as a table
Posts a day by shz.de (sh:z) on each local weekday, beside the median of its peers.
Weekdayshz.de (sh:z)Median of its peers
Monday27.325.9
Tuesday23.126.9
Wednesday23.326.9
Thursday22.326.6
Friday23.128
Saturday19.322.2
Sunday21.823.2

What it posted

Show the figures as a table
Share of each format among posts by shz.de (sh:z), and the median across its peers.
Formatshz.de (sh:z)Its peers, median
Photo33%12%
Video or reel2%3%
Album0%0%
Link65%85%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • shz.de (sh:z), 18:00 to midnight: 24%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, shz.de (sh:z) posted 86% of a weekday's posts. The median of its peers: 80%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

shz.de (sh:z)'s peers are 44 news publishers in Germany with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 44 peers, A to Z.

The peers

Its 44 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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