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The posting benchmark

Lübecker Nachrichten on Facebook, beside its peers

How Lübecker Nachrichten's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 44 peers: news publishers in Germany with 30k to 300k followers.

Country
Germany
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Germany

Lübecker Nachrichten: 22.9 a day

Median in Germany: 25.1 a day

That is 2.2 fewer a day than the median in Germany.

Place the dots by

Posts a day21st/45Photos and video31st/45Evening posts33rd/45Weekend day13th/41
Engagement per post16th/45Engagement a day29th/45Per 1,000 followers22nd/45Comments per post35th/45Comments a day32nd/45

Lübecker Nachrichten, Germany

21stof 45

Rank among its peers, highest first, posts a day

Lübecker Nachrichten posted 22.9 times a day to Facebook. The median of its 44 peers: 21.3.

Peers: 44 news publishers in Germany with 30k to 300k followers, 12 weeks to 20 September 2026.

See all nine measures

Lübecker Nachrichten's 44 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Lübecker Nachrichten beside 44 peers

Lübecker Nachrichten and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day22.921st of 4521.3
Photos and video9%31st of 4529%
Evening posts23%33rd of 4527%
Weekend day84%13th of 4175%
Engagement per post1516th of 4513
Engagement a day1,09629th of 451,598
Engagement per 1,000 followers0.1422nd of 450.13
Comments per post8.735th of 4515
Comments a day19932nd of 45377

What it would take

At or above the median of its peers on posts a day

Lübecker Nachrichten posts at or above the median of its peers: 22.9 a day, against their 21.3.

In posts, measure by measure

  • Photos and video

    9% of its posts; the median of its peers 29%

    33 more of its 160 posts a week as photos or video: 14 now, 47 at the median

  • Evening posts

    18:00 to midnight: 23% of its posts; the median of its peers 27%

    7 more of its 160 posts a week between 18:00 and midnight: 37 now, 44 at the median
  • At or above the median of its peers on posts a day and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Lübecker Nachrichten's Facebook posts drew 199 comments a day, 47% less than the median of 44 news publishers in Germany with 30k to 300k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Lübecker Nachrichten's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Lübecker Nachrichten posted, beside its peers

Its own posts beside its 44 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Lübecker Nachrichten
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Lübecker Nachrichten, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayLübecker NachrichtenMedian of its peers
Monday 29 June2418.5
Tuesday 30 June2420.5
Wednesday 1 July3021
Thursday 2 July1921.5
Friday 3 July2224
Saturday 4 July2617.5
Sunday 5 July2215.5
Monday 6 July2418.5
Tuesday 7 July2418
Wednesday 8 July2021.5
Thursday 9 July2324
Friday 10 July2421
Saturday 11 July2017
Sunday 12 July2216.5
Monday 13 July2318.5
Tuesday 14 July2122
Wednesday 15 July2220.5
Thursday 16 July2420
Friday 17 July2120.5
Saturday 18 July2413.5
Sunday 19 July2413
Monday 20 July2419
Tuesday 21 July2619
Wednesday 22 July2619.5
Thursday 23 July2221
Friday 24 July2120.5
Saturday 25 July2213.5
Sunday 26 July2612.5
Monday 27 July1821
Tuesday 28 July2523
Wednesday 29 July2425
Thursday 30 July2524
Friday 31 July2823
Saturday 1 August2418
Sunday 2 August2316
Monday 3 August2322
Tuesday 4 August2420.5
Wednesday 5 August2624
Thursday 6 August2723
Friday 7 August2424.5
Saturday 8 August2516.5
Sunday 9 August2315
Monday 10 August2720
Tuesday 11 August2324
Wednesday 12 August2726
Thursday 13 August2525.5
Friday 14 August2725
Saturday 15 August1916.5
Sunday 16 August1316.5
Monday 17 August1923.5
Tuesday 18 August2322.5
Wednesday 19 August2624.5
Thursday 20 August2425.5
Friday 21 August2323.5
Saturday 22 August1520
Sunday 23 August1820.5
Monday 24 August2323.5
Tuesday 25 August2122
Wednesday 26 August2225.5
Thursday 27 August2324.5
Friday 28 August2424
Saturday 29 August2015.5
Sunday 30 August1418.5
Monday 31 August2424.5
Tuesday 1 September2623.5
Wednesday 2 September2424
Thursday 3 September2224.5
Friday 4 September2526
Saturday 5 September1714.5
Sunday 6 September1515
Monday 7 September2522.5
Tuesday 8 September2721.5
Wednesday 9 September2324
Thursday 10 September2625
Friday 11 September2425.5
Saturday 12 September2218
Sunday 13 September824
Monday 14 September2225.5
Tuesday 15 September2824.5
Wednesday 16 September2428
Thursday 17 September2423.5
Friday 18 September3126.5
Saturday 19 September2423.5
Sunday 20 September1423

Share of posts by local hour

Show the figures as a table
Share of posts by Lübecker Nachrichten in each local hour, beside the median of its peers.
Local hourLübecker NachrichtenMedian of its peers
00:002.1%0.1%
01:000.4%0.1%
02:000.2%0.1%
03:000.2%0%
04:002%0.1%
05:002.3%0.6%
06:004.4%3.7%
07:006.3%4.9%
08:005.3%6%
09:004.5%6.1%
10:005%6.1%
11:005.7%6.4%
12:006.9%6.3%
13:006.3%6.4%
14:006.4%6.6%
15:006%6.5%
16:006.4%6.7%
17:006.5%6.4%
18:008%6.7%
19:007.4%6.2%
20:005.4%6.1%
21:001.6%4.8%
22:000.5%2.4%
23:000.2%0.7%

Posts a day by weekday

Show the figures as a table
Posts a day by Lübecker Nachrichten on each local weekday, beside the median of its peers.
WeekdayLübecker NachrichtenMedian of its peers
Monday23.122.3
Tuesday2422.5
Wednesday24.423.3
Thursday23.624.4
Friday24.823.2
Saturday21.516.6
Sunday18.616.6

What it posted

Show the figures as a table
Share of each format among posts by Lübecker Nachrichten, and the median across its peers.
FormatLübecker NachrichtenIts peers, median
Photo6%26%
Video or reel3%2%
Album0%0%
Link91%72.1%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Lübecker Nachrichten, 18:00 to midnight: 23%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, Lübecker Nachrichten posted 84% of a weekday's posts. The median of its peers: 75%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Lübecker Nachrichten's peers are 44 news publishers in Germany with 30k to 300k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 44 peers, A to Z.

The peers

Its 44 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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