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The posting benchmark

HNA (Hessische/Niedersächsische Allgemeine) on Facebook, beside its peers

How HNA (Hessische/Niedersächsische Allgemeine)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 44 peers: news publishers in Germany with 50k to 500k followers.

Country
Germany
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Germany

HNA (Hessische/Niedersächsische Allgemeine): at least 91 a day

Median in Germany: 25.1 a day

That is at least 66 more a day than the median in Germany.

Place the dots by

Posts a dayat least 8th/45Photos and video8th/45Evening posts8th/45Weekend day
Engagement per post24th/45Engagement a dayat least 6th/45Per 1,000 followers28th/45Comments per post12th/45Comments a dayat least 6th/45

HNA (Hessische/Niedersächsische Allgemeine), Germany

8thor higher, of 45

Rank among its peers, highest first, posts a day

HNA (Hessische/Niedersächsische Allgemeine) posted at least 91 times a day to Facebook. The median of its 44 peers: 25.5.

Facebook's Graph API returns a limited number of posts, so HNA (Hessische/Niedersächsische Allgemeine)'s figure is a floor: at least 91 a day over the 12 weeks, and 92.1 a day over the 83 days read, from Tuesday 30 June.

The comments its posts draw

At least 2,744 comments a day, at least 5.3 times the median of its peers. What it would take

Peers: 44 news publishers in Germany with 50k to 500k followers, 12 weeks to 20 September 2026.

See all nine measures

HNA (Hessische/Niedersächsische Allgemeine)'s 44 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

HNA (Hessische/Niedersächsische Allgemeine) beside 44 peers

HNA (Hessische/Niedersächsische Allgemeine) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a dayat least 918th or higher of 4525.5
Photos and video80%8th of 4518%
Evening posts31%8th of 4527%
Weekend dayNot countedNo rank80%
Engagement per post1424th of 4515
Engagement a dayat least 8,6296th or higher of 451,929
Engagement per 1,000 followers0.07128th of 450.096
Comments per post3012th of 4517
Comments a dayat least 2,7446th or higher of 45509

The comments

The comments its posts draw

Facebook's Graph API returned a limited number of posts for HNA (Hessische/Niedersächsische Allgemeine), so its posts a day are a floor (at least 91) and we work out no gap in posts. This starts with the comments its posts draw.

At least

2,744comments a day

on its Facebook posts, at least 5.3 times the median of its peers (509)

Spread evenly over 24 hours, that is at least 114 an hour, 1.9 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: HNA (Hessische/Niedersächsische Allgemeine) beside its 44 peers

  • HNA (Hessische/Niedersächsische Allgemeine): at least 2,744 a day
  • Median of its peers: 509
  • 90th percentile of its peers: 2,980
  • Middle half of its peers: 259 to 1,293
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • At or above the median of its peers on photos and video and evening posts.
  • A weekend day isn't counted: days before Tuesday 30 June weren't read.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside HNA (Hessische/Niedersächsische Allgemeine)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How HNA (Hessische/Niedersächsische Allgemeine) posted, beside its peers

Its own posts beside its 44 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

The first days of the window went unread: Facebook returned no older posts, so the line starts on its first day with a post.

  • HNA (Hessische/Niedersächsische Allgemeine)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by HNA (Hessische/Niedersächsische Allgemeine), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayHNA (Hessische/Niedersächsische Allgemeine)Median of its peers
Tuesday 30 June126
Wednesday 1 July023.5
Thursday 2 July022
Friday 3 July126
Saturday 4 July017.5
Sunday 5 July017.5
Monday 6 July023.5
Tuesday 7 July024
Wednesday 8 July023
Thursday 9 July027
Friday 10 July024.5
Saturday 11 July019.5
Sunday 12 July017.5
Monday 13 July025.5
Tuesday 14 July225.5
Wednesday 15 July022
Thursday 16 July021.5
Friday 17 July121
Saturday 18 July015
Sunday 19 July017.5
Monday 20 July022.5
Tuesday 21 July022
Wednesday 22 July021.5
Thursday 23 July021.5
Friday 24 July122
Saturday 25 July016.5
Sunday 26 July016.5
Monday 27 July12424.5
Tuesday 28 July12227
Wednesday 29 July12927
Thursday 30 July13427
Friday 31 July11828
Saturday 1 August12922
Sunday 2 August14821
Monday 3 August14823
Tuesday 4 August15026.5
Wednesday 5 August14825
Thursday 6 August13625
Friday 7 August14526
Saturday 8 August14419.5
Sunday 9 August13920.5
Monday 10 August15725
Tuesday 11 August14525
Wednesday 12 August13927.5
Thursday 13 August13628
Friday 14 August13427
Saturday 15 August13419
Sunday 16 August15120.5
Monday 17 August15125.5
Tuesday 18 August14624
Wednesday 19 August13526.5
Thursday 20 August12826.5
Friday 21 August12625
Saturday 22 August13821.5
Sunday 23 August15422.5
Monday 24 August14825
Tuesday 25 August14325.5
Wednesday 26 August13526
Thursday 27 August14027
Friday 28 August13327
Saturday 29 August13919.5
Sunday 30 August13921
Monday 31 August15626.5
Tuesday 1 September14227.5
Wednesday 2 September15325.5
Thursday 3 September17927.5
Friday 4 September15526.5
Saturday 5 September11919
Sunday 6 September11818.5
Monday 7 September11926
Tuesday 8 September12027
Wednesday 9 September11925.5
Thursday 10 September12028
Friday 11 September13427
Saturday 12 September13221.5
Sunday 13 September13024
Monday 14 September14327.5
Tuesday 15 September11928
Wednesday 16 September9128
Thursday 17 September13127.5
Friday 18 September13730.5
Saturday 19 September12524.5
Sunday 20 September13124.5

Share of posts by local hour

Show the figures as a table
Share of posts by HNA (Hessische/Niedersächsische Allgemeine) in each local hour, beside the median of its peers.
Local hourHNA (Hessische/Niedersächsische Allgemeine)Median of its peers
00:002.1%0.4%
01:002.3%0.1%
02:002.4%0.1%
03:002.3%0.1%
04:002.4%0.1%
05:002.8%0.7%
06:003.5%4%
07:003.8%5%
08:003.9%6%
09:004.5%6%
10:004.4%6.1%
11:004.7%6.3%
12:004.6%6.3%
13:004.8%6.4%
14:004.9%6.7%
15:005.2%6.6%
16:005.1%6.8%
17:005%6.6%
18:005.2%6.7%
19:005.7%6.4%
20:005.6%5.9%
21:005.5%4.1%
22:004.8%2%
23:004.5%0.6%

Posts a day by weekday

Show the figures as a table
Posts a day by HNA (Hessische/Niedersächsische Allgemeine) on each local weekday, beside the median of its peers.
WeekdayHNA (Hessische/Niedersächsische Allgemeine)Median of its peers
Monday10525.9
Tuesday91.726.3
Wednesday86.126.2
Thursday92.325.9
Friday90.827.1
Saturday88.321.6
Sunday9222.5

What it posted

Show the figures as a table
Share of each format among posts by HNA (Hessische/Niedersächsische Allgemeine), and the median across its peers.
FormatHNA (Hessische/Niedersächsische Allgemeine)Its peers, median
Photo79%12%
Video or reel1%3%
Album0%0%
Link20%85%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • HNA (Hessische/Niedersächsische Allgemeine), 18:00 to midnight: 31%
  • Median of its peers, 18:00 to midnight: 27%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

HNA (Hessische/Niedersächsische Allgemeine)'s peers are 44 news publishers in Germany with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 44 peers, A to Z.

The peers

Its 44 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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