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The posting benchmark

Augsburger Allgemeine on Facebook, beside its peers

How Augsburger Allgemeine's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 44 peers: news publishers in Germany with 50k to 500k followers.

Country
Germany
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Germany

Augsburger Allgemeine: 45.8 a day

Median in Germany: 25.1 a day

That is 20.8 more a day than the median in Germany.

Place the dots by

Posts a day14th/45Photos and video37th/45Evening posts22nd/45Weekend day22nd/41
Engagement per post33rd/45Engagement a day29th/45Per 1,000 followers34th/45Comments per post39th/45Comments a day28th/45

Augsburger Allgemeine, Germany

14thof 45

Rank among its peers, highest first, posts a day

Augsburger Allgemeine posted 45.8 times a day to Facebook, 79% more than the median of 44 news publishers in Germany with 50k to 500k followers, 29 June to 20 September 2026.

Its first gap: photos and video

52 more of its posts a week as photos or video would reach its peers' median. What it would take

See all nine measures

Augsburger Allgemeine's 44 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Augsburger Allgemeine beside 44 peers

Augsburger Allgemeine and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day45.814th of 4525.5
Photos and video6%37th of 4522%
Evening posts27%22nd of 4527%
Weekend day75%22nd of 4182%
Engagement per post833rd of 4515
Engagement a day1,31029th of 452,239
Engagement per 1,000 followers0.05634th of 450.096
Comments per post7.539th of 4518
Comments a day34428th of 45566

What it would take

What would reaching the median of its peers take?

Augsburger Allgemeine's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

52more posts a week

as photos or video, of its 321 a week: 18 now, 70 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 321 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Weekend day

    A weekend day: 75% of a weekday's posts; the median of its peers 82%

    8 more posts a weekend, all on Saturday
  • At or above the median of its peers on posts a day and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Augsburger Allgemeine's posts drew 344 comments a day. The median of its peers: 566.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Augsburger Allgemeine's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Augsburger Allgemeine posted, beside its peers

Its own posts beside its 44 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Augsburger Allgemeine
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Augsburger Allgemeine, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayAugsburger AllgemeineMedian of its peers
Monday 29 June5422
Tuesday 30 June4324.5
Wednesday 1 July6123
Thursday 2 July6221
Friday 3 July5925.5
Saturday 4 July4217
Sunday 5 July3917
Monday 6 July4722.5
Tuesday 7 July5023.5
Wednesday 8 July4321.5
Thursday 9 July5125.5
Friday 10 July4324
Saturday 11 July2018.5
Sunday 12 July3517
Monday 13 July5124.5
Tuesday 14 July5223.5
Wednesday 15 July4622
Thursday 16 July4720
Friday 17 July4721
Saturday 18 July3715
Sunday 19 July4716.5
Monday 20 July3222
Tuesday 21 July3921
Wednesday 22 July3620.5
Thursday 23 July4721
Friday 24 July5821.5
Saturday 25 July2815.5
Sunday 26 July3915
Monday 27 July6324.5
Tuesday 28 July5627
Wednesday 29 July6027
Thursday 30 July5727
Friday 31 July5728
Saturday 1 August3522
Sunday 2 August4121
Monday 3 August5523
Tuesday 4 August5226.5
Wednesday 5 August3825
Thursday 6 August4025
Friday 7 August3926
Saturday 8 August4319.5
Sunday 9 August4620.5
Monday 10 August4025
Tuesday 11 August4825
Wednesday 12 August5427.5
Thursday 13 August4428
Friday 14 August4327
Saturday 15 August2219
Sunday 16 August3320.5
Monday 17 August5625.5
Tuesday 18 August5824
Wednesday 19 August3926.5
Thursday 20 August5726.5
Friday 21 August5525
Saturday 22 August3421.5
Sunday 23 August4222.5
Monday 24 August4825
Tuesday 25 August4825.5
Wednesday 26 August5626
Thursday 27 August6127
Friday 28 August5627
Saturday 29 August3319.5
Sunday 30 August4321
Monday 31 August4426.5
Tuesday 1 September4227.5
Wednesday 2 September5125.5
Thursday 3 September5927.5
Friday 4 September4126.5
Saturday 5 September3919
Sunday 6 September4518.5
Monday 7 September3726
Tuesday 8 September4327
Wednesday 9 September4525.5
Thursday 10 September4928
Friday 11 September4327
Saturday 12 September3021.5
Sunday 13 September4124
Monday 14 September4827.5
Tuesday 15 September5028
Wednesday 16 September4728
Thursday 17 September5827.5
Friday 18 September5230.5
Saturday 19 September2924.5
Sunday 20 September4824.5

Share of posts by local hour

Show the figures as a table
Share of posts by Augsburger Allgemeine in each local hour, beside the median of its peers.
Local hourAugsburger AllgemeineMedian of its peers
00:000.1%0.4%
01:000.1%0.1%
02:000%0.1%
03:000%0.1%
04:000%0.1%
05:000.2%0.9%
06:002.2%4%
07:004.6%5%
08:006.2%6%
09:006%5.9%
10:005.7%6.1%
11:006.5%6.4%
12:007.1%6.3%
13:006.5%6.4%
14:006.6%6.7%
15:006.9%6.5%
16:007%6.7%
17:007.4%6.5%
18:008.4%6.7%
19:007.3%6.4%
20:005.6%5.9%
21:003.5%4.2%
22:001.9%2%
23:000.2%0.6%

Posts a day by weekday

Show the figures as a table
Posts a day by Augsburger Allgemeine on each local weekday, beside the median of its peers.
WeekdayAugsburger AllgemeineMedian of its peers
Monday47.925.9
Tuesday48.626.3
Wednesday4826.2
Thursday52.725.9
Friday49.427.1
Saturday32.721.6
Sunday41.422.5

What it posted

Show the figures as a table
Share of each format among posts by Augsburger Allgemeine, and the median across its peers.
FormatAugsburger AllgemeineIts peers, median
Photo1%16%
Video or reel3%3%
Album2%0%
Link95%81%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Augsburger Allgemeine, 18:00 to midnight: 27%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, Augsburger Allgemeine posted 75% of a weekday's posts. The median of its peers: 82%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Augsburger Allgemeine's peers are 44 news publishers in Germany with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 44 peers, A to Z.

The peers

Its 44 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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