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The posting benchmark

Münchner Merkur on Facebook, beside its peers

How Münchner Merkur's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 42 peers: news publishers in Germany with 50k to 500k followers.

Country
Germany
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Germany

Münchner Merkur: at least 149 a day

Median in Germany: 25.1 a day

That is at least 124 more a day than the median in Germany.

Place the dots by

Posts a dayat least 2nd/43Photos and video2nd/43Evening posts4th/43Weekend day
Engagement per post28th/43Engagement a dayat least 2nd/43Per 1,000 followers33rd/43Comments per post8th/43Comments a dayat least 2nd/43

Münchner Merkur, Germany

2ndor higher, of 43

Rank among its peers, highest first, posts a day

Münchner Merkur posted at least 149 times a day to Facebook. The median of its 42 peers: 25.1.

Facebook's Graph API returns a limited number of posts, so Münchner Merkur's figure is a floor: at least 149 a day over the 12 weeks, and 164 a day over the 76 days read, from Tuesday 7 July.

The comments its posts draw

At least 6,183 comments a day, at least 13 times the median of its peers. What it would take

Peers: 42 news publishers in Germany with 50k to 500k followers, 12 weeks to 20 September 2026.

See all nine measures

Münchner Merkur's 42 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Münchner Merkur beside 42 peers

Münchner Merkur and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a dayat least 1492nd or higher of 4325.1
Photos and video82%2nd of 4317%
Evening posts32%4th of 4327%
Weekend dayNot countedNo rank77%
Engagement per post1128th of 4315
Engagement a dayat least 18,1162nd or higher of 431,815
Engagement per 1,000 followers0.05633rd of 430.11
Comments per post428th of 4317
Comments a dayat least 6,1832nd or higher of 43452

The comments

The comments its posts draw

Facebook's Graph API returned a limited number of posts for Münchner Merkur, so its posts a day are a floor (at least 149) and we work out no gap in posts. This starts with the comments its posts draw.

At least

6,183comments a day

on its Facebook posts, at least 13 times the median of its peers (452)

Spread evenly over 24 hours, that is at least 257 an hour, 4.2 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: Münchner Merkur beside its 42 peers

  • Münchner Merkur: at least 6,183 a day
  • Median of its peers: 452
  • 90th percentile of its peers: 2,329
  • Middle half of its peers: 248 to 1,166
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • At or above the median of its peers on photos and video and evening posts.
  • A weekend day isn't counted: days before Tuesday 7 July weren't read.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Münchner Merkur's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Münchner Merkur posted, beside its peers

Its own posts beside its 42 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

The first days of the window went unread: Facebook returned no older posts, so the line starts on its first day with a post.

  • Münchner Merkur
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Münchner Merkur, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayMünchner MerkurMedian of its peers
Tuesday 7 July124
Wednesday 8 July223
Thursday 9 July127
Friday 10 July024.5
Saturday 11 July019.5
Sunday 12 July017.5
Monday 13 July125.5
Tuesday 14 July126.5
Wednesday 15 July122
Thursday 16 July223.5
Friday 17 July122
Saturday 18 July017
Sunday 19 July018.5
Monday 20 July023.5
Tuesday 21 July023.5
Wednesday 22 July022
Thursday 23 July122.5
Friday 24 July022.5
Saturday 25 July118
Sunday 26 July218.5
Monday 27 July20323.5
Tuesday 28 July19826
Wednesday 29 July20226.5
Thursday 30 July20626
Friday 31 July20527
Saturday 1 August20221
Sunday 2 August20421
Monday 3 August20622.5
Tuesday 4 August20625
Wednesday 5 August20924
Thursday 6 August20924
Friday 7 August20726
Saturday 8 August20318
Sunday 9 August20419.5
Monday 10 August20724
Tuesday 11 August20724
Wednesday 12 August20827
Thursday 13 August23328
Friday 14 August22027
Saturday 15 August20118
Sunday 16 August20518.5
Monday 17 August24024.5
Tuesday 18 August22323
Wednesday 19 August23425.5
Thursday 20 August22126
Friday 21 August22524
Saturday 22 August20620.5
Sunday 23 August21121.5
Monday 24 August25123.5
Tuesday 25 August24423.5
Wednesday 26 August24524.5
Thursday 27 August24126
Friday 28 August23226
Saturday 29 August20118
Sunday 30 August21020
Monday 31 August24226
Tuesday 1 September23426.5
Wednesday 2 September24024.5
Thursday 3 September24026.5
Friday 4 September24126
Saturday 5 September24316.5
Sunday 6 September22617
Monday 7 September24926
Tuesday 8 September25225
Wednesday 9 September25424
Thursday 10 September24927
Friday 11 September24926.5
Saturday 12 September23620.5
Sunday 13 September20823.5
Monday 14 September23226.5
Tuesday 15 September21428
Wednesday 16 September16426.5
Thursday 17 September25227
Friday 18 September25429
Saturday 19 September23724
Sunday 20 September21922.5

Share of posts by local hour

Show the figures as a table
Share of posts by Münchner Merkur in each local hour, beside the median of its peers.
Local hourMünchner MerkurMedian of its peers
00:002.3%0.3%
01:002.3%0.1%
02:002.2%0.1%
03:002.3%0.1%
04:002.3%0.1%
05:003%0.7%
06:003.8%4%
07:003.9%5.2%
08:004%6.1%
09:004.3%6%
10:004.4%6.2%
11:004.4%6.4%
12:004.4%6.4%
13:004.5%6.4%
14:004.6%6.8%
15:004.8%6.6%
16:005.1%6.8%
17:005.2%6.6%
18:005.4%6.6%
19:005.5%6.4%
20:005.7%5.9%
21:005.6%3.9%
22:005.3%1.8%
23:004.7%0.5%

Posts a day by weekday

Show the figures as a table
Posts a day by Münchner Merkur on each local weekday, beside the median of its peers.
WeekdayMünchner MerkurMedian of its peers
Monday18425.4
Tuesday16425.1
Wednesday15725
Thursday16925.4
Friday16726.8
Saturday15920.8
Sunday15120.8

What it posted

Show the figures as a table
Share of each format among posts by Münchner Merkur, and the median across its peers.
FormatMünchner MerkurIts peers, median
Photo80%8%
Video or reel2%3%
Album0%0%
Link18%89%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Münchner Merkur, 18:00 to midnight: 32%
  • Median of its peers, 18:00 to midnight: 27%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Münchner Merkur's peers are 42 news publishers in Germany with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 42 peers, A to Z.

The peers

Its 42 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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