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The posting benchmark

Kölner Stadt-Anzeiger on Facebook, beside its peers

How Kölner Stadt-Anzeiger's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 43 peers: news publishers in Germany with 50k to 500k followers.

Country
Germany
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Germany

Kölner Stadt-Anzeiger: 26.2 a day

Median in Germany: 25.1 a day

That is 1.2 more a day than the median in Germany.

Place the dots by

Posts a day21st/44Photos and video42nd/44Evening posts33rd/44Weekend day6th/40
Engagement per post31st/44Engagement a day38th/44Per 1,000 followers35th/44Comments per post41st/44Comments a day38th/44

Kölner Stadt-Anzeiger, Germany

21stof 44

Rank among its peers, highest first, posts a day

Kölner Stadt-Anzeiger posted 26.2 times a day to Facebook. The median of its 43 peers: 25.7.

Its first gap: photos and video

45 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 43 news publishers in Germany with 50k to 500k followers, 12 weeks to 20 September 2026.

See all nine measures

Kölner Stadt-Anzeiger's 43 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Kölner Stadt-Anzeiger beside 43 peers

Kölner Stadt-Anzeiger and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day26.221st of 4425.7
Photos and video1%42nd of 4425%
Evening posts22%33rd of 4427%
Weekend day90%6th of 4078%
Engagement per post931st of 4415
Engagement a day61738th of 442,459
Engagement per 1,000 followers0.05235th of 440.11
Comments per post541st of 4419
Comments a day13238th of 44582

What it would take

What would reaching the median of its peers take?

Kölner Stadt-Anzeiger's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

45more posts a week

as photos or video, of its 183 a week: 2 now, 47 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 183 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Evening posts

    18:00 to midnight: 22% of its posts; the median of its peers 27%

    10 more of its 183 posts a week between 18:00 and midnight: 40 now, 50 at the median
  • At or above the median of its peers on posts a day and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Kölner Stadt-Anzeiger's Facebook posts drew 132 comments a day, 77% less than the median of 43 news publishers in Germany with 50k to 500k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Kölner Stadt-Anzeiger's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Kölner Stadt-Anzeiger posted, beside its peers

Its own posts beside its 43 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Kölner Stadt-Anzeiger
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Kölner Stadt-Anzeiger, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayKölner Stadt-AnzeigerMedian of its peers
Monday 29 June2724
Tuesday 30 June3325
Wednesday 1 July2423
Thursday 2 July2921
Friday 3 July2326
Saturday 4 July2117
Sunday 5 July2617
Monday 6 July2522
Tuesday 7 July3324
Wednesday 8 July3221
Thursday 9 July2724
Friday 10 July3524
Saturday 11 July2318
Sunday 12 July2617
Monday 13 July3524
Tuesday 14 July2822
Wednesday 15 July3022
Thursday 16 July2820
Friday 17 July2821
Saturday 18 July2915
Sunday 19 July2416
Monday 20 July2722
Tuesday 21 July2621
Wednesday 22 July3020
Thursday 23 July2521
Friday 24 July2621
Saturday 25 July2415
Sunday 26 July2514
Monday 27 July2524
Tuesday 28 July3127
Wednesday 29 July2727
Thursday 30 July3027
Friday 31 July2628
Saturday 1 August2922
Sunday 2 August2121
Monday 3 August2523
Tuesday 4 August2726
Wednesday 5 August2626
Thursday 6 August2125
Friday 7 August3226
Saturday 8 August2419
Sunday 9 August2820
Monday 10 August2427
Tuesday 11 August2526
Wednesday 12 August3028
Thursday 13 August2928
Friday 14 August2729
Saturday 15 August1919
Sunday 16 August2219
Monday 17 August2626
Tuesday 18 August3025
Wednesday 19 August3027
Thursday 20 August3027
Friday 21 August2825
Saturday 22 August2621
Sunday 23 August2322
Monday 24 August2426
Tuesday 25 August2625
Wednesday 26 August2730
Thursday 27 August2730
Friday 28 August2127
Saturday 29 August2219
Sunday 30 August2720
Monday 31 August2926
Tuesday 1 September2230
Wednesday 2 September2526
Thursday 3 September2628
Friday 4 September2826
Saturday 5 September2417
Sunday 6 September2318
Monday 7 September2626
Tuesday 8 September3127
Wednesday 9 September2628
Thursday 10 September2130
Friday 11 September2629
Saturday 12 September2321
Sunday 13 September2424
Monday 14 September2628
Tuesday 15 September2329
Wednesday 16 September1528
Thursday 17 September2728
Friday 18 September2433
Saturday 19 September2724
Sunday 20 September2425

Share of posts by local hour

Show the figures as a table
Share of posts by Kölner Stadt-Anzeiger in each local hour, beside the median of its peers.
Local hourKölner Stadt-AnzeigerMedian of its peers
00:000.4%0.3%
01:000.2%0.1%
02:000.1%0.1%
03:000%0.1%
04:000.1%0.1%
05:000.1%1.1%
06:004.4%4%
07:007.1%4.9%
08:007.7%6.1%
09:007.6%5.8%
10:007%6%
11:006.2%6.4%
12:006.8%6.3%
13:006%6.4%
14:005.9%6.7%
15:006.8%6.5%
16:005.8%6.8%
17:006%6.6%
18:007.2%6.7%
19:008.6%6.4%
20:005.2%5.9%
21:000.8%4.1%
22:000%2%
23:000%0.6%

Posts a day by weekday

Show the figures as a table
Posts a day by Kölner Stadt-Anzeiger on each local weekday, beside the median of its peers.
WeekdayKölner Stadt-AnzeigerMedian of its peers
Monday26.526.2
Tuesday27.926.3
Wednesday2726.8
Thursday26.826.5
Friday26.828.6
Saturday24.421.5
Sunday24.321.8

What it posted

Show the figures as a table
Share of each format among posts by Kölner Stadt-Anzeiger, and the median across its peers.
FormatKölner Stadt-AnzeigerIts peers, median
Photo0%18%
Video or reel1%3%
Album0%0%
Link99%79%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Kölner Stadt-Anzeiger, 18:00 to midnight: 22%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, Kölner Stadt-Anzeiger posted 90% of a weekday's posts. The median of its peers: 78%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Kölner Stadt-Anzeiger's peers are 43 news publishers in Germany with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 43 peers, A to Z.

The peers

Its 43 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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