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The posting benchmark

Moneycontrol on Facebook, beside its peers

How Moneycontrol's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 31 peers: news publishers and digital-native newsrooms in India with 500k to 5m followers.

Country
India
Sub-region
India
Region
Asia
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within India

Moneycontrol: 39.6 a day

Median in India: 93.1 a day

That is 53.5 fewer a day than the median in India.

Place the dots by

Posts a day25th/32Photos and video6th/32Evening posts16th/32Weekend day30th/32
Engagement per post14th/32Engagement a day25th/32Per 1,000 followers8th/32Comments per post20th/32Comments a day21st/32

Moneycontrol, India

25thof 32

Rank among its peers, highest first, posts a day

Moneycontrol posted 39.6 times a day to Facebook, 51% less than the median of 31 news publishers and digital-native newsrooms in India with 500k to 5m followers, 29 June to 20 September 2026.

Its first gap: posts a day

40.8 more posts a day would reach its peers' median. What it would take

See all nine measures

Moneycontrol's 31 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Moneycontrol beside 31 peers

Moneycontrol and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day39.625th of 3280.4
Photos and video99%6th of 3267%
Evening posts27%16th of 3227%
Weekend day46%30th of 3284%
Engagement per post3114th of 3220
Engagement a day5,56625th of 3218,243
Engagement per 1,000 followers0.0248th of 320.012
Comments per post1520th of 3219
Comments a day58321st of 321,477

What it would take

What would reaching the median of its peers take?

40.8more posts a day

286 a week, to reach the median of its peers: 80.4 a day, against 39.6 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Weekend day

    A weekend day: 46% of a weekday's posts; the median of its peers 84%

    36 more posts a weekend: 15 on Saturday and 21 on Sunday
  • At or above the median of its peers on photos and video and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Moneycontrol's posts drew 583 comments a day. The median of its peers: 1,477.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Moneycontrol's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Moneycontrol posted, beside its peers

Its own posts beside its 31 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Moneycontrol
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Moneycontrol, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayMoneycontrolMedian of its peers
Monday 29 June4580
Tuesday 30 June4481
Wednesday 1 July5683
Thursday 2 July4375
Friday 3 July4478
Saturday 4 July1371
Sunday 5 July867
Monday 6 July5683
Tuesday 7 July6285
Wednesday 8 July4889
Thursday 9 July3872
Friday 10 July3083
Saturday 11 July3478
Sunday 12 July2559
Monday 13 July3580
Tuesday 14 July4582
Wednesday 15 July6290
Thursday 16 July4383
Friday 17 July4878
Saturday 18 July2081
Sunday 19 July3265
Monday 20 July6181
Tuesday 21 July5187
Wednesday 22 July3887
Thursday 23 July3185
Friday 24 July6782
Saturday 25 July2874
Sunday 26 July3157
Monday 27 July5691
Tuesday 28 July3780
Wednesday 29 July4999
Thursday 30 July6391
Friday 31 July5682
Saturday 1 August1879
Sunday 2 August1659
Monday 3 August6385
Tuesday 4 August5387
Wednesday 5 August6293
Thursday 6 August4686
Friday 7 August4188
Saturday 8 August2260
Sunday 9 August1470
Monday 10 August4694
Tuesday 11 August4385
Wednesday 12 August6482
Thursday 13 August4388
Friday 14 August4384
Saturday 15 August4662
Sunday 16 August1262
Monday 17 August4072
Tuesday 18 August5280
Wednesday 19 August6482
Thursday 20 August4989
Friday 21 August3890
Saturday 22 August1963
Sunday 23 August2265
Monday 24 August4985
Tuesday 25 August3589
Wednesday 26 August4091
Thursday 27 August4380
Friday 28 August2786
Saturday 29 August1465
Sunday 30 August1160
Monday 31 August5485
Tuesday 1 September5789
Wednesday 2 September3592
Thursday 3 September4080
Friday 4 September4079
Saturday 5 September1772
Sunday 6 September1673
Monday 7 September4284
Tuesday 8 September5295
Wednesday 9 September4089
Thursday 10 September3584
Friday 11 September5687
Saturday 12 September5273
Sunday 13 September3276
Monday 14 September2774
Tuesday 15 September4288
Wednesday 16 September57101
Thursday 17 September4094
Friday 18 September3394
Saturday 19 September963
Sunday 20 September1374

Share of posts by local hour

Show the figures as a table
Share of posts by Moneycontrol in each local hour, beside the median of its peers.
Local hourMoneycontrolMedian of its peers
00:000%0.8%
01:000.2%0.6%
02:000.1%0.2%
03:000.2%0.1%
04:000.1%0.2%
05:000.1%0.3%
06:001.4%1.9%
07:002.5%2.6%
08:005%4%
09:004.5%5.4%
10:005.5%7%
11:006.4%7%
12:007.5%7.1%
13:007.8%7.1%
14:007.3%6.6%
15:008.3%7.6%
16:008.3%7.2%
17:007.4%6.5%
18:006.3%6.3%
19:005.8%5.7%
20:006%5.4%
21:004.3%4.8%
22:004.5%3.9%
23:000.5%1.7%

Posts a day by weekday

Show the figures as a table
Posts a day by Moneycontrol on each local weekday, beside the median of its peers.
WeekdayMoneycontrolMedian of its peers
Monday48.878.3
Tuesday47.776.6
Wednesday5185.7
Thursday4382.5
Friday43.880.4
Saturday24.374.7
Sunday18.467.5

What it posted

Show the figures as a table
Share of each format among posts by Moneycontrol, and the median across its peers.
FormatMoneycontrolIts peers, median
Photo63%59%
Video or reel28%13%
Album8%1%
Link1%28%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Moneycontrol, 18:00 to midnight: 27%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, Moneycontrol posted 46% of a weekday's posts. The median of its peers: 84%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Moneycontrol's peers are 31 news publishers and digital-native newsrooms in India with 500k to 5m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 31 peers, A to Z.

The peers

Its 31 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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