Skip to content

The posting benchmark

India.com on Facebook, beside its peers

How India.com's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 32 peers: news publishers and digital-native newsrooms in India with 1m to 10m followers.

Country
India
Sub-region
India
Region
Asia
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within India

India.com: 68.4 a day

Median in India: 93.1 a day

That is 24.7 fewer a day than the median in India.

Place the dots by

Posts a day22nd/33Photos and video6th/33Evening posts11th/33Weekend day16th/33
Engagement per post13th/33Engagement a day12th/33Per 1,000 followers12th/33Comments per post3rd/33Comments a day7th/33

India.com, India

22ndof 33

Rank among its peers, highest first, posts a day

India.com posted 68.4 times a day to Facebook. The median of its 32 peers: 105.

The comments its posts draw

5,924 comments a day, 2.9 times the median of its peers. What it would take

Peers: 32 news publishers and digital-native newsrooms in India with 1m to 10m followers, 12 weeks to 20 September 2026.

See all nine measures

India.com's 32 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

India.com beside 32 peers

India.com and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day68.422nd of 33105
Photos and video97%6th of 3356%
Evening posts31%11th of 3328%
Weekend day79%16th of 3379%
Engagement per post3513th of 3321
Engagement a day41,08612th of 3321,772
Engagement per 1,000 followers0.01212th of 330.0069
Comments per post873rd of 3322
Comments a day5,9247th of 332,062

The comments

The comments its posts draw

5,924comments a day

on its Facebook posts, 2.9 times the median of its peers (2,062)

Spread evenly over 24 hours, that is 247 an hour, about 4 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: India.com beside its 32 peers

  • India.com: 5,924 a day
  • Median of its peers: 2,062
  • 90th percentile of its peers: 8,161
  • Middle half of its peers: 604 to 4,459
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Posts a day

    68.4 now; the median of its peers 105

    36.6 more a day, 257 a week
  • At or above the median of its peers on photos and video, evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

Contact us

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside India.com's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How India.com posted, beside its peers

Its own posts beside its 32 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • India.com
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by India.com, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayIndia.comMedian of its peers
Monday 29 June78100
Tuesday 30 June73101
Wednesday 1 July68100
Thursday 2 July55103
Friday 3 July87101
Saturday 4 July4685.5
Sunday 5 July3579
Monday 6 July63104
Tuesday 7 July91107
Wednesday 8 July85112
Thursday 9 July50105
Friday 10 July52112
Saturday 11 July5491.5
Sunday 12 July4473.5
Monday 13 July72105
Tuesday 14 July66103
Wednesday 15 July83105
Thursday 16 July59103
Friday 17 July70103
Saturday 18 July5589
Sunday 19 July7474.5
Monday 20 July48113
Tuesday 21 July61112
Wednesday 22 July98118
Thursday 23 July66116
Friday 24 July82106
Saturday 25 July98115
Sunday 26 July4882.5
Monday 27 July91105
Tuesday 28 July72109
Wednesday 29 July88109
Thursday 30 July93109
Friday 31 July6498.5
Saturday 1 August6894
Sunday 2 August5171.5
Monday 3 August8699
Tuesday 4 August8894.5
Wednesday 5 August93117
Thursday 6 August99116
Friday 7 August81112
Saturday 8 August6093
Sunday 9 August5484
Monday 10 August102105
Tuesday 11 August90103
Wednesday 12 August62120
Thursday 13 August62104
Friday 14 August84110
Saturday 15 August6081.5
Sunday 16 August5170
Monday 17 August92105
Tuesday 18 August92104
Wednesday 19 August92110
Thursday 20 August96102
Friday 21 August93109
Saturday 22 August61100
Sunday 23 August7379.5
Monday 24 August8596
Tuesday 25 August79109
Wednesday 26 August60106
Thursday 27 August73112
Friday 28 August78111
Saturday 29 August65103
Sunday 30 August4786
Monday 31 August55126
Tuesday 1 September49122
Wednesday 2 September46121
Thursday 3 September76113
Friday 4 September67113
Saturday 5 September6991.5
Sunday 6 September5584.5
Monday 7 September61107
Tuesday 8 September84107
Wednesday 9 September60118
Thursday 10 September54109
Friday 11 September56125
Saturday 12 September56113
Sunday 13 September4099.5
Monday 14 September67105
Tuesday 15 September60105
Wednesday 16 September39115
Thursday 17 September39111
Friday 18 September61111
Saturday 19 September4395
Sunday 20 September6583.5

Share of posts by local hour

Show the figures as a table
Share of posts by India.com in each local hour, beside the median of its peers.
Local hourIndia.comMedian of its peers
00:001.8%0.7%
01:001.2%0.2%
02:000.6%0.1%
03:000.5%0.1%
04:000.5%0.1%
05:000.3%0.5%
06:000.5%1.9%
07:000.8%2.7%
08:001.7%4.2%
09:004.3%4.9%
10:006.6%6.4%
11:007.2%6.6%
12:006.7%7%
13:006.6%7%
14:006.4%6.7%
15:007.5%7.9%
16:008.1%7.4%
17:007.6%6.9%
18:006%6.1%
19:005%5.8%
20:004.8%5.5%
21:004.6%4.5%
22:005.1%3.9%
23:005.6%2.9%

Posts a day by weekday

Show the figures as a table
Posts a day by India.com on each local weekday, beside the median of its peers.
WeekdayIndia.comMedian of its peers
Monday74.4108
Tuesday75.7107
Wednesday74.1111
Thursday65.9107
Friday74112
Saturday63.8105
Sunday51.278.9

What it posted

Show the figures as a table
Share of each format among posts by India.com, and the median across its peers.
FormatIndia.comIts peers, median
Photo87%39%
Video or reel6%17%
Album4%1%
Link3%43%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • India.com, 18:00 to midnight: 31%
  • Median of its peers, 18:00 to midnight: 28%
  • On a weekend day, India.com posted 79% of a weekday's posts. The median of its peers: 79%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

India.com's peers are 32 news publishers and digital-native newsrooms in India with 1m to 10m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 32 peers, A to Z.

The peers

Its 32 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us