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The posting benchmark

Scroll.in on Facebook, beside its peers

How Scroll.in's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 31 peers: news publishers and digital-native newsrooms in India with 500k to 5m followers.

Country
India
Sub-region
India
Region
Asia
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within India

Scroll.in: 80.4 a day

Median in India: 93.1 a day

That is 12.7 fewer a day than the median in India.

Place the dots by

Posts a day16th/32Photos and video29th/32Evening posts10th/32Weekend day15th/32
Engagement per post28th/32Engagement a day26th/32Per 1,000 followers28th/32Comments per post23rd/32Comments a day19th/32

Scroll.in, India

16thof 32

Rank among its peers, highest first, posts a day

Scroll.in posted 80.4 times a day to Facebook. The median of its 31 peers: 79.4.

Its first gap: photos and video

287 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 31 news publishers and digital-native newsrooms in India with 500k to 5m followers, 12 weeks to 20 September 2026.

See all nine measures

Scroll.in's 31 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Scroll.in beside 31 peers

Scroll.in and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day80.416th of 3279.4
Photos and video26%29th of 3277%
Evening posts31%10th of 3227%
Weekend day87%15th of 3281%
Engagement per post428th of 3228
Engagement a day5,04326th of 3218,243
Engagement per 1,000 followers0.002328th of 320.012
Comments per post9.623rd of 3219
Comments a day77519th of 321,477

What it would take

What would reaching the median of its peers take?

Scroll.in's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

287more posts a week

as photos or video, of its 563 a week: 145 now, 432 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 563 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • At or above the median of its peers on posts a day, evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Scroll.in's posts drew 775 comments a day. The median of its peers: 1,477.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Scroll.in's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Scroll.in posted, beside its peers

Its own posts beside its 31 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Scroll.in
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Scroll.in, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayScroll.inMedian of its peers
Monday 29 June8078
Tuesday 30 June9180
Wednesday 1 July8283
Thursday 2 July7571
Friday 3 July7478
Saturday 4 July6371
Sunday 5 July8059
Monday 6 July8477
Tuesday 7 July8085
Wednesday 8 July8389
Thursday 9 July8070
Friday 10 July8369
Saturday 11 July8160
Sunday 12 July7054
Monday 13 July8079
Tuesday 14 July8779
Wednesday 15 July7890
Thursday 16 July9072
Friday 17 July7976
Saturday 18 July8372
Sunday 19 July6559
Monday 20 July7281
Tuesday 21 July7287
Wednesday 22 July8187
Thursday 23 July7685
Friday 24 July7582
Saturday 25 July7470
Sunday 26 July5753
Monday 27 July7791
Tuesday 28 July8972
Wednesday 29 July8599
Thursday 30 July9187
Friday 31 July9680
Saturday 1 August7968
Sunday 2 August6658
Monday 3 August8582
Tuesday 4 August8777
Wednesday 5 August9478
Thursday 6 August8086
Friday 7 August9481
Saturday 8 August8460
Sunday 9 August7469
Monday 10 August7994
Tuesday 11 August8572
Wednesday 12 August8280
Thursday 13 August8876
Friday 14 August9080
Saturday 15 August6560
Sunday 16 August7757
Monday 17 August7271
Tuesday 18 August8578
Wednesday 19 August8482
Thursday 20 August8589
Friday 21 August8290
Saturday 22 August5763
Sunday 23 August7163
Monday 24 August7485
Tuesday 25 August8389
Wednesday 26 August9182
Thursday 27 August8075
Friday 28 August8386
Saturday 29 August7263
Sunday 30 August6857
Monday 31 August8585
Tuesday 1 September8987
Wednesday 2 September9275
Thursday 3 September8076
Friday 4 September8173
Saturday 5 September7969
Sunday 6 September7359
Monday 7 September8484
Tuesday 8 September9584
Wednesday 9 September8789
Thursday 10 September8184
Friday 11 September8786
Saturday 12 September7073
Sunday 13 September7476
Monday 14 September8367
Tuesday 15 September8887
Wednesday 16 September87101
Thursday 17 September8294
Friday 18 September9494
Saturday 19 September7761
Sunday 20 September7572

Share of posts by local hour

Show the figures as a table
Share of posts by Scroll.in in each local hour, beside the median of its peers.
Local hourScroll.inMedian of its peers
00:002%0.6%
01:001.3%0.2%
02:001.2%0.1%
03:001.2%0.1%
04:002.2%0.1%
05:002.1%0.3%
06:003.3%1.7%
07:003%2.6%
08:004.6%4.1%
09:004.6%5.4%
10:004.3%7%
11:004.9%7%
12:005.3%7.3%
13:006.1%7.4%
14:005.7%6.8%
15:005.9%8%
16:005.6%7.2%
17:005.9%6.6%
18:006.1%6.3%
19:006.1%5.8%
20:006%5.4%
21:004.6%4.7%
22:004.4%3.9%
23:003.6%1.4%

Posts a day by weekday

Show the figures as a table
Posts a day by Scroll.in on each local weekday, beside the median of its peers.
WeekdayScroll.inMedian of its peers
Monday78.375.8
Tuesday85.475.7
Wednesday85.784.8
Thursday82.579.5
Friday8574.2
Saturday74.774.5
Sunday71.159.2

What it posted

Show the figures as a table
Share of each format among posts by Scroll.in, and the median across its peers.
FormatScroll.inIts peers, median
Photo23%65%
Video or reel2%15%
Album1%1%
Link74%19%
Text only1%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Scroll.in, 18:00 to midnight: 31%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, Scroll.in posted 87% of a weekday's posts. The median of its peers: 81%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Scroll.in's peers are 31 news publishers and digital-native newsrooms in India with 500k to 5m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 31 peers, A to Z.

The peers

Its 31 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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