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The posting benchmark

Hamburger Abendblatt on Facebook, beside its peers

How Hamburger Abendblatt's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 41 peers: news publishers in Germany with 50k to 500k followers.

Country
Germany
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Germany

Hamburger Abendblatt: 53.3 a day

Median in Germany: 25.1 a day

That is 28.3 more a day than the median in Germany.

Place the dots by

Posts a day12th/42Photos and video11th/42Evening posts14th/42Weekend day25th/38
Engagement per post26th/42Engagement a day12th/42Per 1,000 followers29th/42Comments per post15th/42Comments a day11th/42

Hamburger Abendblatt, Germany

12thof 42

Rank among its peers, highest first, posts a day

Hamburger Abendblatt posted 53.3 times a day to Facebook, 2.1 times the median of 41 news publishers in Germany with 50k to 500k followers, 29 June to 20 September 2026.

The comments its posts draw

1,292 comments a day, 3.0 times the median of its peers. What it would take

See all nine measures

Hamburger Abendblatt's 41 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Hamburger Abendblatt beside 41 peers

Hamburger Abendblatt and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day53.312th of 4225.7
Photos and video41%11th of 4216%
Evening posts28%14th of 4227%
Weekend day71%25th of 3882%
Engagement per post1126th of 4215
Engagement a day4,33712th of 421,791
Engagement per 1,000 followers0.06229th of 420.087
Comments per post2415th of 4217
Comments a day1,29211th of 42437

The comments

The comments its posts draw

1,292comments a day

on its Facebook posts, 3.0 times the median of its peers (437)

Spread evenly over 24 hours, that is 54 an hour.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: Hamburger Abendblatt beside its 41 peers

  • Hamburger Abendblatt: 1,292 a day
  • Median of its peers: 437
  • 90th percentile of its peers: 3,231
  • Middle half of its peers: 243 to 1,189
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Weekend day

    A weekend day: 71% of a weekday's posts; the median of its peers 82%

    13 more posts a weekend: 8 on Saturday and 5 on Sunday
  • At or above the median of its peers on posts a day, photos and video and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Hamburger Abendblatt's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Hamburger Abendblatt posted, beside its peers

Its own posts beside its 41 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Hamburger Abendblatt
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Hamburger Abendblatt, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayHamburger AbendblattMedian of its peers
Monday 29 June5624
Tuesday 30 June4224
Wednesday 1 July4823
Thursday 2 July4721
Friday 3 July4025
Saturday 4 July2417
Sunday 5 July4017
Monday 6 July4923
Tuesday 7 July4424
Wednesday 8 July5121
Thursday 9 July5024
Friday 10 July4824
Saturday 11 July4219
Sunday 12 July2817
Monday 13 July4725
Tuesday 14 July3725
Wednesday 15 July5322
Thursday 16 July3520
Friday 17 July3321
Saturday 18 July3315
Sunday 19 July3917
Monday 20 July3922
Tuesday 21 July4321
Wednesday 22 July3921
Thursday 23 July3721
Friday 24 July3722
Saturday 25 July4716
Sunday 26 July4516
Monday 27 July4725
Tuesday 28 July5727
Wednesday 29 July4927
Thursday 30 July4127
Friday 31 July4328
Saturday 1 August4022
Sunday 2 August4021
Monday 3 August3723
Tuesday 4 August4427
Wednesday 5 August4926
Thursday 6 August4025
Friday 7 August3326
Saturday 8 August2420
Sunday 9 August3421
Monday 10 August3726
Tuesday 11 August4225
Wednesday 12 August5028
Thursday 13 August6028
Friday 14 August5427
Saturday 15 August3419
Sunday 16 August2722
Monday 17 August4326
Tuesday 18 August5825
Wednesday 19 August9326
Thursday 20 August7027
Friday 21 August8025
Saturday 22 August4622
Sunday 23 August4722
Monday 24 August7326
Tuesday 25 August8626
Wednesday 26 August7727
Thursday 27 August9127
Friday 28 August9927
Saturday 29 August4320
Sunday 30 August5422
Monday 31 August9227
Tuesday 1 September7628
Wednesday 2 September6825
Thursday 3 September6927
Friday 4 September7626
Saturday 5 September5421
Sunday 6 September5219
Monday 7 September9326
Tuesday 8 September7027
Wednesday 9 September7326
Thursday 10 September6528
Friday 11 September7827
Saturday 12 September4322
Sunday 13 September4724
Monday 14 September10028
Tuesday 15 September6728
Wednesday 16 September6828
Thursday 17 September7828
Friday 18 September8231
Saturday 19 September5425
Sunday 20 September5625

Share of posts by local hour

Show the figures as a table
Share of posts by Hamburger Abendblatt in each local hour, beside the median of its peers.
Local hourHamburger AbendblattMedian of its peers
00:000.7%0.4%
01:000.3%0.1%
02:000.3%0.1%
03:000.1%0.1%
04:000.2%0.1%
05:001.7%0.7%
06:002.6%3.8%
07:004.4%5.2%
08:006.4%6%
09:006.1%6%
10:005.9%6.2%
11:006.2%6.4%
12:006.6%6.5%
13:006.1%6.4%
14:006.6%6.7%
15:006.2%6.6%
16:006.1%6.8%
17:006%6.6%
18:006.3%6.7%
19:006.5%6.4%
20:005.5%5.9%
21:004%4%
22:003%1.8%
23:002.2%0.5%

Posts a day by weekday

Show the figures as a table
Posts a day by Hamburger Abendblatt on each local weekday, beside the median of its peers.
WeekdayHamburger AbendblattMedian of its peers
Monday58.626.2
Tuesday5626.3
Wednesday59.826.8
Thursday56.826.5
Friday5927.3
Saturday4021.6
Sunday42.823.1

What it posted

Show the figures as a table
Share of each format among posts by Hamburger Abendblatt, and the median across its peers.
FormatHamburger AbendblattIts peers, median
Photo40%6%
Video or reel1%3%
Album0%0%
Link59%91%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Hamburger Abendblatt, 18:00 to midnight: 28%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, Hamburger Abendblatt posted 71% of a weekday's posts. The median of its peers: 82%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Hamburger Abendblatt's peers are 41 news publishers in Germany with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 41 peers, A to Z.

The peers

Its 41 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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