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The posting benchmark

Slate on Facebook, beside its peers

How Slate's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 24 peers: news publishers, digital-native newsrooms and news agencies in the United States with 500k to 5m followers.

Country
United States
Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within United States

Slate: 38.9 a day

Median in United States: at least 26.6 a day

That is 12.3 more a day than the median in United States.

Place the dots by

Posts a day10th/25Photos and video22nd/25Evening postsWeekend day
Engagement per post25th/25Engagement a day22nd/25Per 1,000 followers25th/25Comments per post21st/25Comments a day21st/25

Slate, United States

10thof 25

Rank among its peers, highest first, posts a day

Slate posted 38.9 times a day to Facebook. The median of its 24 peers: 33.6.

Its first gap: photos and video

201 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 24 news publishers, digital-native newsrooms and news agencies in the United States with 500k to 5m followers, 12 weeks to 20 September 2026.

See all nine measures

Slate's 24 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Slate beside 24 peers

Slate and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day38.910th of 2533.6
Photos and video11%22nd of 2585%
Evening postsNot countedNo rankToo few peers
Weekend dayNot countedNo rankToo few peers
Engagement per post225th of 2567
Engagement a day2,48422nd of 2515,739
Engagement per 1,000 followers0.001425th of 250.086
Comments per post2721st of 25118
Comments a day1,06521st of 253,627

What it would take

What would reaching the median of its peers take?

Slate's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

201more posts a week

as photos or video, of its 272 a week: 30 now, 231 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 272 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • At or above the median of its peers on posts a day.
  • No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Slate's Facebook posts drew 1,065 comments a day, 71% less than the median of 24 news publishers, digital-native newsrooms and news agencies in the United States with 500k to 5m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Slate's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Slate posted, beside its peers

Its own posts beside its 24 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Slate
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Slate, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DaySlateMedian of its peers
Monday 29 June5032.5
Tuesday 30 June4136
Wednesday 1 July4338.5
Thursday 2 July4235.5
Friday 3 July3232.5
Saturday 4 July3526.5
Sunday 5 July3425
Monday 6 July3333
Tuesday 7 July3838.5
Wednesday 8 July4239.5
Thursday 9 July4140
Friday 10 July4039
Saturday 11 July3425
Sunday 12 July3923
Monday 13 July4631.5
Tuesday 14 July4236.5
Wednesday 15 July4041.5
Thursday 16 July3841.5
Friday 17 July4138.5
Saturday 18 July3827
Sunday 19 July3424.5
Monday 20 July4533
Tuesday 21 July4235
Wednesday 22 July3340
Thursday 23 July4336
Friday 24 July3836.5
Saturday 25 July4123.5
Sunday 26 July3824.5
Monday 27 July4735.5
Tuesday 28 July3540
Wednesday 29 July3937.5
Thursday 30 July3738.5
Friday 31 July4238
Saturday 1 August3525.5
Sunday 2 August3919.5
Monday 3 August4731.5
Tuesday 4 August3538
Wednesday 5 August4137.5
Thursday 6 August3938.5
Friday 7 August3736.5
Saturday 8 August3024.5
Sunday 9 August3220
Monday 10 August4334
Tuesday 11 August3838
Wednesday 12 August4041.5
Thursday 13 August4439
Friday 14 August3836
Saturday 15 August3728.5
Sunday 16 August4224
Monday 17 August4034
Tuesday 18 August3941
Wednesday 19 August3841.5
Thursday 20 August4341.5
Friday 21 August4039
Saturday 22 August3127.5
Sunday 23 August3520.5
Monday 24 August4134.5
Tuesday 25 August3739
Wednesday 26 August4442.5
Thursday 27 August4040.5
Friday 28 August3736.5
Saturday 29 August3527.5
Sunday 30 August3422
Monday 31 August4336
Tuesday 1 September4141
Wednesday 2 September3946
Thursday 3 September3742.5
Friday 4 September4144
Saturday 5 September3830.5
Sunday 6 September3823
Monday 7 September4228
Tuesday 8 September4335.5
Wednesday 9 September3540.5
Thursday 10 September3843
Friday 11 September4241
Saturday 12 September3226
Sunday 13 September3331
Monday 14 September4234
Tuesday 15 September4341
Wednesday 16 September3839.5
Thursday 17 September4039
Friday 18 September2639
Saturday 19 September4026.5
Sunday 20 September4522

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Slate, and the median across its peers.
FormatSlateIts peers, median
Photo10%79%
Video or reel2%8%
Album0%1%
Link89%13%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.

We can't place Slate's posts in local time: its country has several time zones and its Page doesn't say which it's in, so it has no hour, evening or weekend figures.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Slate's peers are 24 news publishers, digital-native newsrooms and news agencies in the United States with 500k to 5m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 24 peers, A to Z.

The peers

Its 24 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us