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The posting benchmark

SFGATE on Facebook, beside its peers

How SFGATE's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 50 peers: news publishers, digital-native newsrooms and news agencies in the United States with 300k to 3m followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

SFGATE: 16.6 a day

Median in United States: at least 26.6 a day

That is 10 fewer a day than the median in United States.

Place the dots by

Posts a day46th/51Photos and video1st/51Evening postsWeekend day
Engagement per post6th/51Engagement a day20th/51Per 1,000 followers6th/51Comments per post6th/51Comments a day24th/51

SFGATE, United States

46thof 51

Rank among its peers, highest first, posts a day

SFGATE posted 16.6 times a day to Facebook, 56% less than the median of 50 news publishers, digital-native newsrooms and news agencies in the United States with 300k to 3m followers, 29 June to 20 September 2026.

Its first gap: posts a day

21.2 more posts a day would reach its peers' median. What it would take

See all nine measures

SFGATE's 50 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

SFGATE beside 50 peers

SFGATE and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day16.646th of 5137.8
Photos and video100%1st of 5176%
Evening postsNot countedNo rank24%
Weekend dayNot countedNo rank53%
Engagement per post1936th of 5123
Engagement a day12,57420th of 519,687
Engagement per 1,000 followers0.226th of 510.052
Comments per post1486th of 5164
Comments a day2,46124th of 512,087

What it would take

What would reaching the median of its peers take?

21.2more posts a day

149 a week, to reach the median of its peers: 37.8 a day, against 16.6 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • At or above the median of its peers on photos and video.
  • No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

SFGATE's posts drew 2,461 comments a day, 1.2 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside SFGATE's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How SFGATE posted, beside its peers

Its own posts beside its 50 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • SFGATE
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by SFGATE, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DaySFGATEMedian of its peers
Monday 29 June2235
Tuesday 30 June1637
Wednesday 1 July1640.5
Thursday 2 July1238
Friday 3 July1239.5
Saturday 4 July1729.5
Sunday 5 July1428
Monday 6 July2033.5
Tuesday 7 July1739
Wednesday 8 July1340.5
Thursday 9 July1341
Friday 10 July1640
Saturday 11 July1431.5
Sunday 12 July1528
Monday 13 July1434.5
Tuesday 14 July1839
Wednesday 15 July1342
Thursday 16 July1641
Friday 17 July840
Saturday 18 July931.5
Sunday 19 July1527.5
Monday 20 July2334
Tuesday 21 July1537
Wednesday 22 July1240.5
Thursday 23 July1239.5
Friday 24 July1439
Saturday 25 July1131.5
Sunday 26 July1727
Monday 27 July2035.5
Tuesday 28 July2341
Wednesday 29 July2140
Thursday 30 July1439.5
Friday 31 July2138.5
Saturday 1 August1130
Sunday 2 August1723
Monday 3 August1933
Tuesday 4 August1739
Wednesday 5 August2139.5
Thursday 6 August2240
Friday 7 August1837
Saturday 8 August2129.5
Sunday 9 August1724
Monday 10 August1334
Tuesday 11 August2140
Wednesday 12 August1940.5
Thursday 13 August1440
Friday 14 August1941
Saturday 15 August1130
Sunday 16 August1625
Monday 17 August2637
Tuesday 18 August1941.5
Wednesday 19 August1542
Thursday 20 August2243
Friday 21 August1843.5
Saturday 22 August1331
Sunday 23 August1625
Monday 24 August2136
Tuesday 25 August1742.5
Wednesday 26 August1644.5
Thursday 27 August1240
Friday 28 August1641
Saturday 29 August1331
Sunday 30 August1427.5
Monday 31 August2639
Tuesday 1 September1842.5
Wednesday 2 September1945.5
Thursday 3 September1943
Friday 4 September1141.5
Saturday 5 September1332.5
Sunday 6 September1727
Monday 7 September1429.5
Tuesday 8 September1836
Wednesday 9 September1641.5
Thursday 10 September2245
Friday 11 September2140
Saturday 12 September1432
Sunday 13 September1628
Monday 14 September1637
Tuesday 15 September2145
Wednesday 16 September2344
Thursday 17 September2142
Friday 18 September1942.5
Saturday 19 September932.5
Sunday 20 September1731.5

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by SFGATE, and the median across its peers.
FormatSFGATEIts peers, median
Photo93%68%
Video or reel7%6%
Album0%0%
Link0%25%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 24%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

SFGATE's peers are 50 news publishers, digital-native newsrooms and news agencies in the United States with 300k to 3m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 50 peers, A to Z.

The peers

Its 50 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us