The posting benchmark
SFGATE on Facebook, beside its peers
How SFGATE's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 50 peers: news publishers, digital-native newsrooms and news agencies in the United States with 300k to 3m followers.
- Country
- United States
- Sub-region
- North America
- Region
- Americas
- Kind
- Publisher, digital-native or agency
- Followers
- 100k to 1m
Within United States
SFGATE: 16.6 a day
Median in United States: at least 26.6 a day
That is 10 fewer a day than the median in United States.
Place the dots by
SFGATE, United States
46thof 51
Rank among its peers, highest first, posts a day
SFGATE posted 16.6 times a day to Facebook, 56% less than the median of 50 news publishers, digital-native newsrooms and news agencies in the United States with 300k to 3m followers, 29 June to 20 September 2026.
Its first gap: posts a day
21.2 more posts a day would reach its peers' median. What it would take
Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
At a glance
SFGATE beside 50 peers
| Measure | Figure | Rank among its peers, highest first | Median of its peers |
|---|---|---|---|
| Posts a day | 16.6 | 46th of 51 | 37.8 |
| Photos and video | 100% | 1st of 51 | 76% |
| Evening posts | Not counted | No rank | 24% |
| Weekend day | Not counted | No rank | 53% |
| Engagement per post | 193 | 6th of 51 | 23 |
| Engagement a day | 12,574 | 20th of 51 | 9,687 |
| Engagement per 1,000 followers | 0.22 | 6th of 51 | 0.052 |
| Comments per post | 148 | 6th of 51 | 64 |
| Comments a day | 2,461 | 24th of 51 | 2,087 |
What it would take
What would reaching the median of its peers take?
21.2more posts a day
149 a week, to reach the median of its peers: 37.8 a day, against 16.6 now
Arithmetic on the figures above, rounded up. It isn't a forecast.
The other measures, in posts
- At or above the median of its peers on photos and video.
- No local-time figure for evening posts and a weekend day.
Posting
Posts from your own stories, in the hours you choose
Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.
Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.
Today's queue on The Port Arden Post's Facebook channel.
Publishing · The Port Arden Post
FICTIONAL NEWSROOM
Today · Tue 6 Oct
- 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
- 12:30Opinion: The ferry fare rise is the wrong fix
- 14:00Night markets return to the Greyport waterfront this Friday
Comments
The comments that come with them
SFGATE's posts drew 2,461 comments a day, 1.2 times the median of its peers.
Posts you publish through Sence go out to a comment section Sence is already watching.
When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.
Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.
Contact usSence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.
Head to head
Put it beside up to three news brands
Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside SFGATE's.
Type its name, then choose it.
Or one of its peers in its own country
Day by day
How SFGATE posted, beside its peers
Posts each day
- SFGATE
- Median of its peers
- Middle half of its peers' posts a day
Show the figures as a table
| Day | SFGATE | Median of its peers |
|---|---|---|
| Monday 29 June | 22 | 35 |
| Tuesday 30 June | 16 | 37 |
| Wednesday 1 July | 16 | 40.5 |
| Thursday 2 July | 12 | 38 |
| Friday 3 July | 12 | 39.5 |
| Saturday 4 July | 17 | 29.5 |
| Sunday 5 July | 14 | 28 |
| Monday 6 July | 20 | 33.5 |
| Tuesday 7 July | 17 | 39 |
| Wednesday 8 July | 13 | 40.5 |
| Thursday 9 July | 13 | 41 |
| Friday 10 July | 16 | 40 |
| Saturday 11 July | 14 | 31.5 |
| Sunday 12 July | 15 | 28 |
| Monday 13 July | 14 | 34.5 |
| Tuesday 14 July | 18 | 39 |
| Wednesday 15 July | 13 | 42 |
| Thursday 16 July | 16 | 41 |
| Friday 17 July | 8 | 40 |
| Saturday 18 July | 9 | 31.5 |
| Sunday 19 July | 15 | 27.5 |
| Monday 20 July | 23 | 34 |
| Tuesday 21 July | 15 | 37 |
| Wednesday 22 July | 12 | 40.5 |
| Thursday 23 July | 12 | 39.5 |
| Friday 24 July | 14 | 39 |
| Saturday 25 July | 11 | 31.5 |
| Sunday 26 July | 17 | 27 |
| Monday 27 July | 20 | 35.5 |
| Tuesday 28 July | 23 | 41 |
| Wednesday 29 July | 21 | 40 |
| Thursday 30 July | 14 | 39.5 |
| Friday 31 July | 21 | 38.5 |
| Saturday 1 August | 11 | 30 |
| Sunday 2 August | 17 | 23 |
| Monday 3 August | 19 | 33 |
| Tuesday 4 August | 17 | 39 |
| Wednesday 5 August | 21 | 39.5 |
| Thursday 6 August | 22 | 40 |
| Friday 7 August | 18 | 37 |
| Saturday 8 August | 21 | 29.5 |
| Sunday 9 August | 17 | 24 |
| Monday 10 August | 13 | 34 |
| Tuesday 11 August | 21 | 40 |
| Wednesday 12 August | 19 | 40.5 |
| Thursday 13 August | 14 | 40 |
| Friday 14 August | 19 | 41 |
| Saturday 15 August | 11 | 30 |
| Sunday 16 August | 16 | 25 |
| Monday 17 August | 26 | 37 |
| Tuesday 18 August | 19 | 41.5 |
| Wednesday 19 August | 15 | 42 |
| Thursday 20 August | 22 | 43 |
| Friday 21 August | 18 | 43.5 |
| Saturday 22 August | 13 | 31 |
| Sunday 23 August | 16 | 25 |
| Monday 24 August | 21 | 36 |
| Tuesday 25 August | 17 | 42.5 |
| Wednesday 26 August | 16 | 44.5 |
| Thursday 27 August | 12 | 40 |
| Friday 28 August | 16 | 41 |
| Saturday 29 August | 13 | 31 |
| Sunday 30 August | 14 | 27.5 |
| Monday 31 August | 26 | 39 |
| Tuesday 1 September | 18 | 42.5 |
| Wednesday 2 September | 19 | 45.5 |
| Thursday 3 September | 19 | 43 |
| Friday 4 September | 11 | 41.5 |
| Saturday 5 September | 13 | 32.5 |
| Sunday 6 September | 17 | 27 |
| Monday 7 September | 14 | 29.5 |
| Tuesday 8 September | 18 | 36 |
| Wednesday 9 September | 16 | 41.5 |
| Thursday 10 September | 22 | 45 |
| Friday 11 September | 21 | 40 |
| Saturday 12 September | 14 | 32 |
| Sunday 13 September | 16 | 28 |
| Monday 14 September | 16 | 37 |
| Tuesday 15 September | 21 | 45 |
| Wednesday 16 September | 23 | 44 |
| Thursday 17 September | 21 | 42 |
| Friday 18 September | 19 | 42.5 |
| Saturday 19 September | 9 | 32.5 |
| Sunday 20 September | 17 | 31.5 |
Its local time zone is unknown, so its hours and weekdays aren't shown.
What it posted
Show the figures as a table
| Format | SFGATE | Its peers, median |
|---|---|---|
| Photo | 93% | 68% |
| Video or reel | 7% | 6% |
| Album | 0% | 0% |
| Link | 0% | 25% |
| Text only | 0% | 0% |
| Other | 0% | 0% |
The detail
When it posts, and who it's compared with
When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
- Median of its peers, 18:00 to midnight: 24%
Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
Who is it compared with?Where each of its peers is based, and every one of them by name.
SFGATE's peers are 50 news publishers, digital-native newsrooms and news agencies in the United States with 300k to 3m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 50 peers, A to Z.
The peers
Its 50 peers, A to Z
- AL.comUnited States
- Austin American-StatesmanUnited States
- Boston.comUnited States
- Chicago TribuneUnited States
- ChronUnited States
- cleveland.com / The Plain DealerUnited States
- Deseret NewsUnited States
- Detroit Free PressUnited States
- el Nuevo HeraldUnited States
- Florida TodayUnited States
- Houston ChronicleUnited States
- Investor's Business DailyUnited States
- Las Vegas Review-JournalUnited States
- MarketWatchUnited States
- MassLiveUnited States
- Miami HeraldUnited States
- Milwaukee Journal SentinelUnited States
- MLiveUnited States
- MySAUnited States
- NewsdayUnited States
- NJ.comUnited States
- NYup.comUnited States
- PennLiveUnited States
- Raw StoryUnited States
- San Antonio Express-NewsUnited States
- San Francisco ChronicleUnited States
- SlateUnited States
- St. Louis Post-DispatchUnited States
- syracuse.com / The Post-StandardUnited States
- Tampa Bay TimesUnited States
- The Arizona Republic / azcentralUnited States
- The Associated PressUnited States
- The Atlanta Journal-ConstitutionUnited States
- The Baltimore SunUnited States
- The Boston GlobeUnited States
- The Columbus DispatchUnited States
- The Dallas Morning NewsUnited States
- The Denver PostUnited States
- The Detroit NewsUnited States
- The HillUnited States
- The Indianapolis StarUnited States
- The Kansas City StarUnited States
- The News Journal / Delaware OnlineUnited States
- The OklahomanUnited States
- The Oregonian / OregonLiveUnited States
- The Palm Beach PostUnited States
- The Philadelphia InquirerUnited States
- The Record / NorthJersey.comUnited States
- The Seattle TimesUnited States
- The TennesseanUnited States
Talk to us
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