Skip to content

The posting benchmark

South China Morning Post on Facebook, beside its peers

How South China Morning Post's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 39 peers: news publishers and digital-native newsrooms in Asia with 2m to 20m followers.

Country
Hong Kong
Sub-region
East Asia
Region
Asia
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Place the dots by

Posts a day31st/40Photos and video17th/40Evening posts12th/35Weekend day26th/35
Engagement per post12th/40Engagement a day25th/40Per 1,000 followers13th/40Comments per post12th/40Comments a day21st/40

South China Morning Post, Hong Kong

31stof 40

Rank among its peers, highest first, posts a day

South China Morning Post posted 55.1 times a day to Facebook, 52% less than the median of 39 news publishers and digital-native newsrooms in Asia with 2m to 20m followers, 29 June to 20 September 2026.

Its first gap: posts a day

58.9 more posts a day would reach its peers' median. What it would take

See all nine measures

South China Morning Post's 39 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

South China Morning Post beside 39 peers

South China Morning Post and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day55.131st of 40114
Photos and video62%17th of 4051%
Evening posts32%12th of 3530%
Weekend day67%26th of 3580%
Engagement per post7512th of 4036
Engagement a day40,89625th of 4048,415
Engagement per 1,000 followers0.01413th of 400.0071
Comments per post8312th of 4042
Comments a day4,55921st of 404,661

What it would take

What would reaching the median of its peers take?

58.9more posts a day

413 a week, to reach the median of its peers: 114 a day, against 55.1 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Weekend day

    A weekend day: 67% of a weekday's posts; the median of its peers 80%

    17 more posts a weekend: 8 on Saturday and 9 on Sunday
  • At or above the median of its peers on photos and video and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

South China Morning Post's posts drew 4,559 comments a day. The median of its peers: 4,661.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside South China Morning Post's.

Type its name, then choose it.

Or one of its peers

Day by day

How South China Morning Post posted, beside its peers

Its own posts beside its 39 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • South China Morning Post
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by South China Morning Post, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DaySouth China Morning PostMedian of its peers
Monday 29 June57109
Tuesday 30 June62107
Wednesday 1 July62115
Thursday 2 July62105
Friday 3 July57114
Saturday 4 July4394
Sunday 5 July3787
Monday 6 July59115
Tuesday 7 July52122
Wednesday 8 July61118
Thursday 9 July61107
Friday 10 July65112
Saturday 11 July4196
Sunday 12 July4288
Monday 13 July62114
Tuesday 14 July68123
Wednesday 15 July59121
Thursday 16 July58120
Friday 17 July56117
Saturday 18 July29106
Sunday 19 July3993
Monday 20 July63120
Tuesday 21 July63114
Wednesday 22 July60118
Thursday 23 July55118
Friday 24 July58112
Saturday 25 July38118
Sunday 26 July5099
Monday 27 July53119
Tuesday 28 July52124
Wednesday 29 July56124
Thursday 30 July56118
Friday 31 July54112
Saturday 1 August42100
Sunday 2 August45101
Monday 3 August69113
Tuesday 4 August61119
Wednesday 5 August62119
Thursday 6 August53121
Friday 7 August55116
Saturday 8 August41105
Sunday 9 August46101
Monday 10 August64120
Tuesday 11 August62117
Wednesday 12 August63125
Thursday 13 August58130
Friday 14 August55122
Saturday 15 August34108
Sunday 16 August4291
Monday 17 August53128
Tuesday 18 August62122
Wednesday 19 August61134
Thursday 20 August55143
Friday 21 August57121
Saturday 22 August35105
Sunday 23 August41102
Monday 24 August70124
Tuesday 25 August66125
Wednesday 26 August65124
Thursday 27 August73113
Friday 28 August71113
Saturday 29 August33107
Sunday 30 August4796
Monday 31 August65130
Tuesday 1 September67129
Wednesday 2 September74142
Thursday 3 September67124
Friday 4 September64116
Saturday 5 September40106
Sunday 6 September4594
Monday 7 September66122
Tuesday 8 September60125
Wednesday 9 September67125
Thursday 10 September57129
Friday 11 September50133
Saturday 12 September41120
Sunday 13 September40100
Monday 14 September61128
Tuesday 15 September57117
Wednesday 16 September71121
Thursday 17 September56121
Friday 18 September70115
Saturday 19 September40102
Sunday 20 September36103

Share of posts by local hour

Show the figures as a table
Share of posts by South China Morning Post in each local hour, beside the median of its peers.
Local hourSouth China Morning PostMedian of its peers
00:001.4%1.2%
01:001.8%0.5%
02:001.9%0.3%
03:002.1%0.2%
04:001.9%0.2%
05:002.7%0.4%
06:002.6%1%
07:002.7%2.5%
08:003.2%3.9%
09:004.1%5.3%
10:004.1%5.6%
11:004.3%6.6%
12:005.2%6.9%
13:004.9%6.5%
14:005.6%6.8%
15:006.8%7%
16:006.1%7.3%
17:006.2%6.9%
18:005.9%6.3%
19:006.5%6.1%
20:006.8%5.8%
21:005.9%4.9%
22:004.6%4.2%
23:002.7%3.6%

Posts a day by weekday

Show the figures as a table
Posts a day by South China Morning Post on each local weekday, beside the median of its peers.
WeekdaySouth China Morning PostMedian of its peers
Monday57.6123
Tuesday62.5124
Wednesday62.5126
Thursday60.6127
Friday60.8121
Saturday40.8114
Sunday40.7101

What it posted

Show the figures as a table
Share of each format among posts by South China Morning Post, and the median across its peers.
FormatSouth China Morning PostIts peers, median
Photo48%34%
Video or reel10%18%
Album4%2%
Link34%47%
Text only4%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • South China Morning Post, 18:00 to midnight: 32%
  • Median of its peers, 18:00 to midnight: 30%
  • On a weekend day, South China Morning Post posted 67% of a weekday's posts. The median of its peers: 80%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

South China Morning Post's peers are 39 news publishers and digital-native newsrooms in Asia with 2m to 20m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 39 peers, A to Z.

The peers

Its 39 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us