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The posting benchmark

JoongAng Ilbo on Facebook, beside its peers

How JoongAng Ilbo's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 48 peers: news publishers and digital-native newsrooms in Asia with 1m to 10m followers.

Country
South Korea
Sub-region
East Asia
Region
Asia
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within South Korea

JoongAng Ilbo: 45.6 a day

Median in South Korea: 17.6 a day

That is 28 more a day than the median in South Korea.

Place the dots by

Posts a day36th/49Photos and video45th/49Evening posts42nd/43Weekend day24th/43
Engagement per post30th/49Engagement a day43rd/49Per 1,000 followers30th/49Comments per post22nd/49Comments a day35th/49

JoongAng Ilbo, South Korea

36thof 49

Rank among its peers, highest first, posts a day

JoongAng Ilbo posted 45.6 times a day to Facebook, 52% less than the median of 48 news publishers and digital-native newsrooms in Asia with 1m to 10m followers, 29 June to 20 September 2026.

Its first gap: evening posts

56 more of its posts a week between 18:00 and midnight would reach its peers' median. What it would take

See all nine measures

JoongAng Ilbo's 48 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

JoongAng Ilbo beside 48 peers

JoongAng Ilbo and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day45.636th of 4994.4
Photos and video24%45th of 4950%
Evening posts11%42nd of 4329%
Weekend day75%24th of 4379%
Engagement per post2130th of 4934
Engagement a day5,67743rd of 4927,011
Engagement per 1,000 followers0.006930th of 490.011
Comments per post3822nd of 4931
Comments a day1,75035th of 493,156

What it would take

What would reaching the median of its peers take?

JoongAng Ilbo's posts a day are at or above the median of its peers, so this starts with evening posts, where it sits furthest below them.

56more posts a week

between 18:00 and midnight, of its 319 a week: 36 now, 92 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts in each local hour, beside the median of its peers

  • JoongAng Ilbo
  • Median of its peers
  • 18:00 to midnight
  • Auto-pilot's starting hours
  • JoongAng Ilbo, 18:00 to midnight: 11%
  • Median of its peers, 18:00 to midnight: 29%
Show as a table
Posts in each local hour, beside the median of its peers
HourJoongAng IlboMedian of its peers
00:000.0%0.8%
01:000.0%0.4%
02:000.0%0.2%
03:000.0%0.1%
04:000.0%0.2%
05:001.2%0.4%
06:000.0%1.6%
07:000.0%2.6%
08:000.4%4.1%
09:008.2%4.9%
10:009.9%5.8%
11:0010.0%6.7%
12:005.9%7.1%
13:008.7%6.8%
14:0010.2%6.7%
15:0011.1%7.9%
16:0011.7%7.4%
17:0011.4%6.8%
18:001.8%6.4%
19:002.2%6.0%
20:002.2%5.6%
21:002.1%4.7%
22:002.2%3.9%
23:000.8%2.9%
Share of posts in each local hour over the 12 weeks, where each Page is based. Shaded: 18:00 to midnight. Hatched: auto-pilot's starting hours.

The other measures, in posts

  • Posts a day

    45.6 now; the median of its peers 94.4

    48.8 more a day, 342 a week

  • Photos and video

    24% of its posts; the median of its peers 50%

    81 more of its 319 posts a week as photos or video: 78 now, 159 at the median

  • Weekend day

    A weekend day: 75% of a weekday's posts; the median of its peers 79%

    4 more posts a weekend: 2 on Saturday and 2 on Sunday

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

JoongAng Ilbo's Facebook posts drew 1,750 comments a day, 45% less than the median of 48 news publishers and digital-native newsrooms in Asia with 1m to 10m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside JoongAng Ilbo's.

Type its name, then choose it.

Or one of its peers

Day by day

How JoongAng Ilbo posted, beside its peers

Its own posts beside its 48 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • JoongAng Ilbo
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by JoongAng Ilbo, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayJoongAng IlboMedian of its peers
Monday 29 June5596.5
Tuesday 30 June5890.5
Wednesday 1 July6098
Thursday 2 July6394.5
Friday 3 July4792
Saturday 4 July3458
Sunday 5 July3459.5
Monday 6 July4384
Tuesday 7 July4893.5
Wednesday 8 July4694
Thursday 9 July4891
Friday 10 July4280.5
Saturday 11 July3979.5
Sunday 12 July4653
Monday 13 July4896.5
Tuesday 14 July4984.5
Wednesday 15 July44101
Thursday 16 July5891.5
Friday 17 July3587
Saturday 18 July3276
Sunday 19 July3257.5
Monday 20 July5197
Tuesday 21 July5999
Wednesday 22 July54107
Thursday 23 July6195.5
Friday 24 July4897
Saturday 25 July3672
Sunday 26 July3658
Monday 27 July4392.5
Tuesday 28 July53102
Wednesday 29 July43106
Thursday 30 July4996.5
Friday 31 July4892
Saturday 1 August3869
Sunday 2 August4658.5
Monday 3 August4393.5
Tuesday 4 August4690
Wednesday 5 August52102
Thursday 6 August4495
Friday 7 August44102
Saturday 8 August3064.5
Sunday 9 August3459.5
Monday 10 August45101
Tuesday 11 August5799.5
Wednesday 12 August42109
Thursday 13 August5698.5
Friday 14 August4593.5
Saturday 15 August3866
Sunday 16 August3450
Monday 17 August3195
Tuesday 18 August4695.5
Wednesday 19 August3797
Thursday 20 August4594.5
Friday 21 August4495
Saturday 22 August3961.5
Sunday 23 August4068.5
Monday 24 August4187.5
Tuesday 25 August5293.5
Wednesday 26 August48102
Thursday 27 August49102
Friday 28 August47101
Saturday 29 August3464
Sunday 30 August3358.5
Monday 31 August55107
Tuesday 1 September57110
Wednesday 2 September49102
Thursday 3 September5890.5
Friday 4 September5182
Saturday 5 September3172
Sunday 6 September4072.5
Monday 7 September49102
Tuesday 8 September4995.5
Wednesday 9 September4499
Thursday 10 September5295.5
Friday 11 September6198.5
Saturday 12 September4972
Sunday 13 September4481.5
Monday 14 September4699.5
Tuesday 15 September5299.5
Wednesday 16 September56104
Thursday 17 September5297.5
Friday 18 September4794.5
Saturday 19 September3361.5
Sunday 20 September3674

Share of posts by local hour

Show the figures as a table
Share of posts by JoongAng Ilbo in each local hour, beside the median of its peers.
Local hourJoongAng IlboMedian of its peers
00:000%0.8%
01:000%0.4%
02:000%0.2%
03:000%0.1%
04:000%0.2%
05:001.2%0.4%
06:000%1.6%
07:000%2.6%
08:000.4%4.1%
09:008.2%4.9%
10:009.9%5.8%
11:0010%6.7%
12:005.9%7.1%
13:008.7%6.8%
14:0010.2%6.7%
15:0011.1%7.9%
16:0011.7%7.4%
17:0011.4%6.8%
18:001.8%6.4%
19:002.2%6%
20:002.2%5.6%
21:002.1%4.7%
22:002.2%3.9%
23:000.8%2.9%

Posts a day by weekday

Show the figures as a table
Posts a day by JoongAng Ilbo on each local weekday, beside the median of its peers.
WeekdayJoongAng IlboMedian of its peers
Monday46.2107
Tuesday51.8104
Wednesday48.2110
Thursday52.4106
Friday46.9105
Saturday36.777
Sunday37.368.4

What it posted

Show the figures as a table
Share of each format among posts by JoongAng Ilbo, and the median across its peers.
FormatJoongAng IlboIts peers, median
Photo0%38%
Video or reel23%15%
Album2%1%
Link76%45%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • JoongAng Ilbo, 18:00 to midnight: 11%
  • Median of its peers, 18:00 to midnight: 29%
  • On a weekend day, JoongAng Ilbo posted 75% of a weekday's posts. The median of its peers: 79%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

JoongAng Ilbo's peers are 48 news publishers and digital-native newsrooms in Asia with 1m to 10m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 48 peers, A to Z.

The peers

Its 48 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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