The posting benchmark
News brands in Finland on Facebook
Our count of public Facebook posts from 29 June 2026 to 20 September 2026 holds 18 news brands in Finland. Here they are side by side, each beside the median in Finland, then the median news brand's day, hours and formats.
Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
At a glance
- Median posts a day
- 27.4
- Median engagement a day
- 1,034
- Median engagement per post
- 17
- Total engagement, 12 weeks to 20 September 2026
- 11.4 million
Engagement is reactions, comments and shares. Each median is across the news brands in Finland; the total adds up all of their posts.
Brand by brand
Every news brand in Finland, side by side
Each dot is one news brand in Finland, placed by the measure you choose, with the median and middle half across them. 29 June 2026 to 20 September 2026.
Our count
Posts a day on each news brand's Facebook Page.
- Median in Finland: 27.4 a day
- Middle half in Finland: 11.4 to 38.5
Point at a dot, or tab to the dots and use the arrow keys (they move A to Z), to see which news brand it is. Press Enter to open its page. The table below lists every one, A to Z.
Posts each day, news brand by news brand
Each faint line is one news brand. Point at a dot above, or pick one here, to pick out its line.
- Median in Finland
- Middle half in Finland
- Each news brand
Days above 100 posts are cut off at the edge of the chart.
Show the figures as a table
| Day | Median in Finland | Middle half in Finland |
|---|---|---|
| Monday 29 June | 23 | 11.3 to 42 |
| Tuesday 30 June | 26.5 | 15 to 42.5 |
| Wednesday 1 July | 27 | 12.3 to 39.8 |
| Thursday 2 July | 27 | 11.3 to 44 |
| Friday 3 July | 25 | 11.8 to 38.8 |
| Saturday 4 July | 21 | 8.75 to 28.5 |
| Sunday 5 July | 21 | 10 to 26 |
| Monday 6 July | 25 | 13 to 39.3 |
| Tuesday 7 July | 27 | 11.5 to 39.8 |
| Wednesday 8 July | 28 | 12.3 to 39.5 |
| Thursday 9 July | 26.5 | 11 to 36.5 |
| Friday 10 July | 28 | 12.3 to 37 |
| Saturday 11 July | 20 | 12 to 30 |
| Sunday 12 July | 20.5 | 10.3 to 28.8 |
| Monday 13 July | 25.5 | 12.8 to 41.5 |
| Tuesday 14 July | 24.5 | 10.5 to 40 |
| Wednesday 15 July | 27.5 | 12.3 to 39.5 |
| Thursday 16 July | 25 | 9.5 to 42.8 |
| Friday 17 July | 25.5 | 10 to 43.8 |
| Saturday 18 July | 20.5 | 11.3 to 32.3 |
| Sunday 19 July | 23 | 10.5 to 35.5 |
| Monday 20 July | 26 | 9.25 to 36.8 |
| Tuesday 21 July | 27.5 | 14 to 36 |
| Wednesday 22 July | 24.5 | 13 to 39.8 |
| Thursday 23 July | 22 | 13 to 45.8 |
| Friday 24 July | 24.5 | 12 to 45 |
| Saturday 25 July | 17.5 | 8.75 to 27 |
| Sunday 26 July | 21 | 9.75 to 28 |
| Monday 27 July | 23.5 | 10.8 to 41.3 |
| Tuesday 28 July | 22 | 11.3 to 42 |
| Wednesday 29 July | 23 | 9.25 to 38.5 |
| Thursday 30 July | 24.5 | 10 to 45.3 |
| Friday 31 July | 28 | 10.3 to 41 |
| Saturday 1 August | 21.5 | 14.3 to 28.8 |
| Sunday 2 August | 20 | 12.3 to 32.3 |
| Monday 3 August | 22.5 | 11 to 43.5 |
| Tuesday 4 August | 29.5 | 11.5 to 46.5 |
| Wednesday 5 August | 26.5 | 11.3 to 38.5 |
| Thursday 6 August | 24.5 | 12 to 39.8 |
| Friday 7 August | 28 | 11.8 to 41.3 |
| Saturday 8 August | 20.5 | 11.3 to 31.5 |
| Sunday 9 August | 21.5 | 10.3 to 31.8 |
| Monday 10 August | 24 | 11.3 to 39.5 |
| Tuesday 11 August | 23 | 12.5 to 40 |
| Wednesday 12 August | 29 | 14.5 to 41.5 |
| Thursday 13 August | 27 | 12 to 45.8 |
| Friday 14 August | 27.5 | 18.3 to 43.3 |
| Saturday 15 August | 20.5 | 12.3 to 30.8 |
| Sunday 16 August | 19 | 12.3 to 33.5 |
| Monday 17 August | 27.5 | 12.3 to 44.5 |
| Tuesday 18 August | 27.5 | 11.5 to 43.5 |
| Wednesday 19 August | 25 | 12.3 to 47.3 |
| Thursday 20 August | 26 | 12.3 to 39 |
| Friday 21 August | 27.5 | 13.3 to 40 |
| Saturday 22 August | 21 | 13 to 30 |
| Sunday 23 August | 21.5 | 12.8 to 30.5 |
| Monday 24 August | 20.5 | 14 to 32 |
| Tuesday 25 August | 27 | 10.8 to 44.3 |
| Wednesday 26 August | 27.5 | 11.3 to 36.5 |
| Thursday 27 August | 24.5 | 11 to 46.5 |
| Friday 28 August | 31.5 | 14.3 to 40.8 |
| Saturday 29 August | 21.5 | 15.5 to 34.8 |
| Sunday 30 August | 23 | 14.3 to 37.5 |
| Monday 31 August | 28 | 14 to 39.3 |
| Tuesday 1 September | 28 | 15.8 to 44 |
| Wednesday 2 September | 27 | 17 to 42 |
| Thursday 3 September | 27 | 16.3 to 46.5 |
| Friday 4 September | 28 | 13.3 to 45.8 |
| Saturday 5 September | 18.5 | 9 to 29.5 |
| Sunday 6 September | 19 | 5.75 to 29.3 |
| Monday 7 September | 22.5 | 7.75 to 29.8 |
| Tuesday 8 September | 27 | 10.3 to 40.3 |
| Wednesday 9 September | 27.5 | 11.5 to 43.5 |
| Thursday 10 September | 27.5 | 12 to 45.8 |
| Friday 11 September | 27 | 11.8 to 44.8 |
| Saturday 12 September | 22.5 | 11.3 to 29.8 |
| Sunday 13 September | 22 | 12 to 30.5 |
| Monday 14 September | 28 | 12.3 to 44.3 |
| Tuesday 15 September | 27.5 | 13.3 to 47.5 |
| Wednesday 16 September | 29 | 14 to 48 |
| Thursday 17 September | 29 | 11.5 to 45 |
| Friday 18 September | 26 | 15 to 43 |
| Saturday 19 September | 20.5 | 11.8 to 29.8 |
| Sunday 20 September | 22 | 10.5 to 33.3 |
The median news brand
The median news brand in Finland
Medians across the 18 news brands we compared in Finland, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are each news brand's local time.
Share of posts by local hour
Show the figures as a table
| Local hour | Median share |
|---|---|
| 00:00 | 0.1% |
| 01:00 | 0% |
| 02:00 | 0% |
| 03:00 | 0% |
| 04:00 | 0% |
| 05:00 | 0.1% |
| 06:00 | 4.8% |
| 07:00 | 6.8% |
| 08:00 | 7.4% |
| 09:00 | 6.5% |
| 10:00 | 6.2% |
| 11:00 | 6.3% |
| 12:00 | 6.3% |
| 13:00 | 6.3% |
| 14:00 | 5.8% |
| 15:00 | 6.2% |
| 16:00 | 6.3% |
| 17:00 | 6% |
| 18:00 | 6.5% |
| 19:00 | 6.1% |
| 20:00 | 5.7% |
| 21:00 | 4.4% |
| 22:00 | 2% |
| 23:00 | 0.2% |
Posts a day by weekday
Show the figures as a table
| Weekday | Median posts a day |
|---|---|
| Monday | 25.6 |
| Tuesday | 27.9 |
| Wednesday | 27.5 |
| Thursday | 27.4 |
| Friday | 27.8 |
| Saturday | 20.7 |
| Sunday | 21.1 |
What they posted
Show the figures as a table
| Format | Median in Finland |
|---|---|
| Photo | 26% |
| Video or reel | 1% |
| Album | 0% |
| Link | 73% |
| Text only | 0% |
| Other | 0% |
The news brands
Every news brand in Finland
Each news brand's own figures. Sort by any column, and choose which columns to show. Being counted says nothing about which tools a newsroom uses.
Columns
News brands in Finland, A to Z: their figures, 29 June 2026 to 20 September 2026. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
| Aamulehti | Under 100k | 47.5 | 1,594 | 12 | 2 | over 99% | 32% | 77% |
|---|---|---|---|---|---|---|---|---|
| Etelä-Suomen Sanomat (ESS) | Under 100k | 31.8 | 397 | 4 | 60 | under 1% | 20% | 68% |
| Hämeen Sanomat | Under 100k | 30.4 | 604 | 4 | 0.2 | 84% | 12% | 98% |
| Helsingin Sanomat (HS) | 100k to 1m | 24.4 | 3,751 | 45 | 0.3 | over 99% | 18% | 98% |
| Ilkka-Pohjalainen | Under 100k | 20.4 | 695 | 10 | 1.3 | 12% | 33% | 76% |
| Ilta-Sanomat (IS) | 100k to 1m | 44.2 | 30,876 | 348 | 6,504 | 99% | 33% | 85% |
| Iltalehti | 100k to 1m | 49.9 | 77,536 | 810 | 15,087 | 60% | 27% | 93% |
| Kaleva | Under 100k | 10 | 389 | 21 | 44 | 1% | 28% | 92% |
| Karjalainen | Under 100k | 19.5 | 2,003 | 37 | 212 | 76% | 30% | 91% |
| Kauppalehti | Under 100k | 40.7 | 1,176 | 2 | 327 | 32% | 19% | 37.2% |
| Keskisuomalainen | Under 100k | 74.7 | 3,896 | 8 | 785 | 24% | 28% | 73% |
| Koillissanomat | Under 100k | 2 | 111 | 30 | 9.8 | 5% | 13% | 53% |
| Lapin Kansa | Under 100k | 7.1 | 383 | 19 | 34 | 6% | 27% | 63% |
| Raahen Seutu | Under 100k | 0.7 | 53 | 30 | 4.7 | 77% | 11% | 25% |
| Svenska Yle | Under 100k | 10.7 | 382 | 14 | 2.1 | 14% | 20% | 77% |
| Turun Sanomat (TS) | Under 100k | 30.3 | 892 | 10 | 97 | 19% | 32% | 79% |
| Uusi Suomi | Under 100k | 13.5 | 1,554 | 14 | 400 | 20% | 18% | 122% |
| Yle Uutiset | 100k to 1m | 30.4 | 9,799 | 86 | 555 | 48% | 23% | 77% |
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