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The posting benchmark

Etelä-Suomen Sanomat (ESS) on Facebook, beside its peers

How Etelä-Suomen Sanomat (ESS)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 60 peers: news publishers in the Nordics with 10k to 100k followers.

Country
Finland
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Finland

Etelä-Suomen Sanomat (ESS): 31.8 a day

Median in Finland: 27.4 a day

That is 4.5 more a day than the median in Finland.

Place the dots by

Posts a day3rd/61Photos and video61st/61Evening posts44th/61Weekend day45th/60
Engagement per post59th/61Engagement a day51st/61Per 1,000 followers59th/61Comments per post57th/61Comments a day46th/61

Etelä-Suomen Sanomat (ESS), Finland

3rdof 61

Rank among its peers, highest first, posts a day

Etelä-Suomen Sanomat (ESS) posted 31.8 times a day to Facebook. The median of its 60 peers: 6.5.

Its first gap: photos and video

171 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 60 news publishers in the Nordics with 10k to 100k followers, 12 weeks to 20 September 2026.

See all nine measures

Etelä-Suomen Sanomat (ESS)'s 60 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Etelä-Suomen Sanomat (ESS) beside 60 peers

Etelä-Suomen Sanomat (ESS) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day31.83rd of 616.5
Photos and videounder 1%61st of 6176%
Evening posts20%44th of 6126%
Weekend day68%45th of 6082%
Engagement per post459th of 6144
Engagement a day39751st of 61764
Engagement per 1,000 followers0.1459th of 611.2
Comments per post1.957th of 6116
Comments a day6046th of 6196

What it would take

What would reaching the median of its peers take?

Etelä-Suomen Sanomat (ESS)'s posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

171more posts a week

as photos or video, of its 223 a week: 0 now, 171 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 223 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Evening posts

    18:00 to midnight: 20% of its posts; the median of its peers 26%

    14 more of its 223 posts a week between 18:00 and midnight: 45 now, 59 at the median

  • Weekend day

    A weekend day: 68% of a weekday's posts; the median of its peers 82%

    10 more posts a weekend: 7 on Saturday and 3 on Sunday
  • At or above the median of its peers on posts a day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Etelä-Suomen Sanomat (ESS)'s posts drew 60 comments a day. The median of its peers: 96.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Etelä-Suomen Sanomat (ESS)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Etelä-Suomen Sanomat (ESS) posted, beside its peers

Its own posts beside its 60 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Etelä-Suomen Sanomat (ESS)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Etelä-Suomen Sanomat (ESS), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayEtelä-Suomen Sanomat (ESS)Median of its peers
Monday 29 June366.5
Tuesday 30 June277
Wednesday 1 July347
Thursday 2 July346
Friday 3 July196
Saturday 4 July196
Sunday 5 July206
Monday 6 July347
Tuesday 7 July366
Wednesday 8 July296
Thursday 9 July315
Friday 10 July376
Saturday 11 July144
Sunday 12 July185
Monday 13 July345
Tuesday 14 July256
Wednesday 15 July316
Thursday 16 July326
Friday 17 July276
Saturday 18 July215
Sunday 19 July225
Monday 20 July296
Tuesday 21 July335.5
Wednesday 22 July286
Thursday 23 July295
Friday 24 July225
Saturday 25 July134
Sunday 26 July145.5
Monday 27 July344.5
Tuesday 28 July336
Wednesday 29 July215
Thursday 30 July256
Friday 31 July416
Saturday 1 August355.5
Sunday 2 August374
Monday 3 August327
Tuesday 4 August337
Wednesday 5 August376
Thursday 6 August316
Friday 7 August395.5
Saturday 8 August156
Sunday 9 August145
Monday 10 August297
Tuesday 11 August257
Wednesday 12 August367
Thursday 13 August417.5
Friday 14 August446
Saturday 15 August215
Sunday 16 August345
Monday 17 August436
Tuesday 18 August507
Wednesday 19 August498
Thursday 20 August428
Friday 21 August408
Saturday 22 August255
Sunday 23 August285
Monday 24 August296
Tuesday 25 August367
Wednesday 26 August326
Thursday 27 August247.5
Friday 28 August369
Saturday 29 August375
Sunday 30 August446
Monday 31 August307
Tuesday 1 September306.5
Wednesday 2 September277
Thursday 3 September358
Friday 4 September587
Saturday 5 September205.5
Sunday 6 September196
Monday 7 September287
Tuesday 8 September296
Wednesday 9 September446
Thursday 10 September467
Friday 11 September447
Saturday 12 September266
Sunday 13 September247
Monday 14 September588
Tuesday 15 September527
Wednesday 16 September547
Thursday 17 September457
Friday 18 September317
Saturday 19 September195
Sunday 20 September345

Share of posts by local hour

Show the figures as a table
Share of posts by Etelä-Suomen Sanomat (ESS) in each local hour, beside the median of its peers.
Local hourEtelä-Suomen Sanomat (ESS)Median of its peers
00:000%0.2%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:000%0%
06:0010%5%
07:008%7.1%
08:008.5%6.7%
09:007.6%7.1%
10:006.6%6.5%
11:006.7%6.9%
12:007.1%6.4%
13:005.7%5.8%
14:003.3%5.4%
15:006%6%
16:005.6%6.3%
17:004.6%5.3%
18:005.2%6.7%
19:005%7.4%
20:004%5.7%
21:003.6%3.6%
22:002.3%1.5%
23:000.2%0.4%

Posts a day by weekday

Show the figures as a table
Posts a day by Etelä-Suomen Sanomat (ESS) on each local weekday, beside the median of its peers.
WeekdayEtelä-Suomen Sanomat (ESS)Median of its peers
Monday34.76.29
Tuesday34.16.54
Wednesday35.26.33
Thursday34.66.83
Friday36.46.92
Saturday22.25.21
Sunday25.75.25

What it posted

Show the figures as a table
Share of each format among posts by Etelä-Suomen Sanomat (ESS), and the median across its peers.
FormatEtelä-Suomen Sanomat (ESS)Its peers, median
Photo0%57%
Video or reel0%20.6%
Album0%0%
Link100%22%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Etelä-Suomen Sanomat (ESS), 18:00 to midnight: 20%
  • Median of its peers, 18:00 to midnight: 26%
  • On a weekend day, Etelä-Suomen Sanomat (ESS) posted 68% of a weekday's posts. The median of its peers: 82%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Etelä-Suomen Sanomat (ESS)'s peers are 60 news publishers in the Nordics with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 60 peers, A to Z.

The peers

Its 60 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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