Skip to content

The posting benchmark

Ilkka-Pohjalainen on Facebook, beside its peers

How Ilkka-Pohjalainen's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 66 peers: news publishers in the Nordics with 20k to 200k followers.

Country
Finland
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Finland

Ilkka-Pohjalainen: 20.4 a day

Median in Finland: 27.4 a day

That is 7 fewer a day than the median in Finland.

Place the dots by

Posts a day12th/67Photos and video64th/67Evening posts8th/67Weekend day47th/66
Engagement per post59th/67Engagement a day49th/67Per 1,000 followers53rd/67Comments per post66th/67Comments a day67th/67

Ilkka-Pohjalainen, Finland

12thof 67

Rank among its peers, highest first, posts a day

Ilkka-Pohjalainen posted 20.4 times a day to Facebook. The median of its 66 peers: 7.

Its first gap: photos and video

96 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 66 news publishers in the Nordics with 20k to 200k followers, 12 weeks to 20 September 2026.

See all nine measures

Ilkka-Pohjalainen's 66 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Ilkka-Pohjalainen beside 66 peers

Ilkka-Pohjalainen and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day20.412th of 677
Photos and video12%64th of 6778%
Evening posts33%8th of 6726%
Weekend day76%47th of 6681%
Engagement per post1059th of 6742
Engagement a day69549th of 67884
Engagement per 1,000 followers0.2053rd of 670.87
Comments per post0.166th of 6719
Comments a day1.367th of 67136

What it would take

What would reaching the median of its peers take?

Ilkka-Pohjalainen's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

96more posts a week

as photos or video, of its 143 a week: 17 now, 113 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 143 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Weekend day

    A weekend day: 76% of a weekday's posts; the median of its peers 81%

    4 more posts a weekend: 2 on Saturday and 2 on Sunday
  • At or above the median of its peers on posts a day and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Ilkka-Pohjalainen's Facebook posts drew 1.3 comments a day, at least 99% less than the median of 66 news publishers in the Nordics with 20k to 200k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Ilkka-Pohjalainen's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Ilkka-Pohjalainen posted, beside its peers

Its own posts beside its 66 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Ilkka-Pohjalainen
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Ilkka-Pohjalainen, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayIlkka-PohjalainenMedian of its peers
Monday 29 June217
Tuesday 30 June267
Wednesday 1 July288
Thursday 2 July247
Friday 3 July268
Saturday 4 July177
Sunday 5 July198
Monday 6 July168
Tuesday 7 July247
Wednesday 8 July288
Thursday 9 July267
Friday 10 July247
Saturday 11 July185
Sunday 12 July166
Monday 13 July176.5
Tuesday 14 July147
Wednesday 15 July157
Thursday 16 July236.5
Friday 17 July157
Saturday 18 July186.5
Sunday 19 July145.5
Monday 20 July176.5
Tuesday 21 July166.5
Wednesday 22 July157
Thursday 23 July166
Friday 24 July246.5
Saturday 25 July115.5
Sunday 26 July126
Monday 27 July186.5
Tuesday 28 July177
Wednesday 29 July157.5
Thursday 30 July187
Friday 31 July177
Saturday 1 August156
Sunday 2 August165.5
Monday 3 August147
Tuesday 4 August268.5
Wednesday 5 August208.5
Thursday 6 August258
Friday 7 August246.5
Saturday 8 August166
Sunday 9 August216
Monday 10 August198
Tuesday 11 August207.5
Wednesday 12 August238
Thursday 13 August298.5
Friday 14 August258
Saturday 15 August208
Sunday 16 August207
Monday 17 August277.5
Tuesday 18 August249
Wednesday 19 August218
Thursday 20 August269
Friday 21 August259
Saturday 22 August166
Sunday 23 August156
Monday 24 August197
Tuesday 25 August207
Wednesday 26 August157.5
Thursday 27 August248.5
Friday 28 August269.5
Saturday 29 August177
Sunday 30 August176
Monday 31 August267.5
Tuesday 1 September258.5
Wednesday 2 September217
Thursday 3 September188.5
Friday 4 September278
Saturday 5 September176
Sunday 6 September146
Monday 7 September178
Tuesday 8 September237
Wednesday 9 September277.5
Thursday 10 September249
Friday 11 September258
Saturday 12 September177
Sunday 13 September177
Monday 14 September268.5
Tuesday 15 September278
Wednesday 16 September278
Thursday 17 September269
Friday 18 September249
Saturday 19 September156
Sunday 20 September206

Share of posts by local hour

Show the figures as a table
Share of posts by Ilkka-Pohjalainen in each local hour, beside the median of its peers.
Local hourIlkka-PohjalainenMedian of its peers
00:000%0.3%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:000%0.1%
06:0010.7%4.7%
07:006.3%6.5%
08:003.9%6.5%
09:003.6%6.8%
10:003.5%6.5%
11:006.4%6.7%
12:005.7%6.5%
13:005.7%6%
14:004.6%6%
15:005.8%5.9%
16:005.8%6.1%
17:004.8%5.3%
18:009.5%5.9%
19:008.5%7%
20:007.2%5.9%
21:005.2%4.7%
22:002.7%1.9%
23:000.1%0.7%

Posts a day by weekday

Show the figures as a table
Posts a day by Ilkka-Pohjalainen on each local weekday, beside the median of its peers.
WeekdayIlkka-PohjalainenMedian of its peers
Monday19.87.33
Tuesday21.87.29
Wednesday21.37.08
Thursday23.37.08
Friday23.57.83
Saturday16.46.58
Sunday16.85.96

What it posted

Show the figures as a table
Share of each format among posts by Ilkka-Pohjalainen, and the median across its peers.
FormatIlkka-PohjalainenIts peers, median
Photo12%68%
Video or reel0%14%
Album0%0%
Link88%18%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Ilkka-Pohjalainen, 18:00 to midnight: 33%
  • Median of its peers, 18:00 to midnight: 26%
  • On a weekend day, Ilkka-Pohjalainen posted 76% of a weekday's posts. The median of its peers: 81%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Ilkka-Pohjalainen's peers are 66 news publishers in the Nordics with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 66 peers, A to Z.

The peers

Its 66 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us