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The posting benchmark

Uusi Suomi on Facebook, beside its peers

How Uusi Suomi's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 67 peers: news publishers in the Nordics with 20k to 200k followers.

Country
Finland
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Finland

Uusi Suomi: 13.5 a day

Median in Finland: 27.4 a day

That is 13.9 fewer a day than the median in Finland.

Place the dots by

Posts a day18th/68Photos and video55th/68Evening posts59th/68Weekend day1st/67
Engagement per post57th/68Engagement a day15th/68Per 1,000 followers52nd/68Comments per post16th/68Comments a day10th/68

Uusi Suomi, Finland

18thof 68

Rank among its peers, highest first, posts a day

Uusi Suomi posted 13.5 times a day to Facebook. The median of its 67 peers: 7.1.

Its first gap: evening posts

9 more of its posts a week between 18:00 and midnight would reach its peers' median. What it would take

Peers: 67 news publishers in the Nordics with 20k to 200k followers, 12 weeks to 20 September 2026.

See all nine measures

Uusi Suomi's 67 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Uusi Suomi beside 67 peers

Uusi Suomi and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day13.518th of 687.1
Photos and video20%55th of 6878%
Evening posts18%59th of 6827%
Weekend day122%1st of 6781%
Engagement per post1457th of 6842
Engagement a day1,55415th of 68852
Engagement per 1,000 followers0.2752nd of 680.87
Comments per post3016th of 6819
Comments a day40010th of 68105

What it would take

What would reaching the median of its peers take?

Uusi Suomi's posts a day are at or above the median of its peers, so this starts with evening posts, where it sits furthest below them.

9more posts a week

between 18:00 and midnight, of its 95 a week: 17 now, 26 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts in each local hour, beside the median of its peers

  • Uusi Suomi
  • Median of its peers
  • 18:00 to midnight
  • Auto-pilot's starting hours
  • Uusi Suomi, 18:00 to midnight: 17.9%
  • Median of its peers, 18:00 to midnight: 27.0%
Show as a table
Posts in each local hour, beside the median of its peers
HourUusi SuomiMedian of its peers
00:000.2%0.2%
01:000.0%0.0%
02:000.1%0.0%
03:000.2%0.0%
04:000.3%0.0%
05:000.6%0.0%
06:006.7%4.4%
07:006.4%6.8%
08:007.3%6.5%
09:007.0%6.7%
10:006.7%6.4%
11:008.3%6.7%
12:006.2%6.3%
13:006.9%6.0%
14:006.9%5.7%
15:005.4%6.0%
16:006.0%6.1%
17:006.9%5.3%
18:006.2%6.2%
19:006.8%7.1%
20:003.8%6.2%
21:001.0%4.9%
22:000.1%2.0%
23:000.0%0.5%
Share of posts in each local hour over the 12 weeks, where each Page is based. Shaded: 18:00 to midnight. Hatched: auto-pilot's starting hours.

The other measures, in posts

  • Photos and video

    20% of its posts; the median of its peers 78%

    56 more of its 95 posts a week as photos or video: 19 now, 75 at the median
  • At or above the median of its peers on posts a day and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Uusi Suomi's Facebook posts drew 400 comments a day, 3.8 times the median of 67 news publishers in the Nordics with 20k to 200k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Uusi Suomi's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Uusi Suomi posted, beside its peers

Its own posts beside its 67 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Uusi Suomi
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Uusi Suomi, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayUusi SuomiMedian of its peers
Monday 29 June127
Tuesday 30 June157
Wednesday 1 July98
Thursday 2 July127
Friday 3 July118
Saturday 4 July177
Sunday 5 July138
Monday 6 July138
Tuesday 7 July137
Wednesday 8 July168
Thursday 9 July147
Friday 10 July137
Saturday 11 July125
Sunday 12 July146
Monday 13 July126
Tuesday 14 July107
Wednesday 15 July127
Thursday 16 July117
Friday 17 July107
Saturday 18 July156
Sunday 19 July126
Monday 20 July97
Tuesday 21 July106
Wednesday 22 July117
Thursday 23 July116
Friday 24 July157
Saturday 25 July166
Sunday 26 July156
Monday 27 July106
Tuesday 28 July107
Wednesday 29 July97
Thursday 30 July107
Friday 31 July117
Saturday 1 August166
Sunday 2 August135
Monday 3 August117
Tuesday 4 August139
Wednesday 5 August118
Thursday 6 August158
Friday 7 August147
Saturday 8 August176
Sunday 9 August146
Monday 10 August128
Tuesday 11 August148
Wednesday 12 August148
Thursday 13 August158
Friday 14 August118
Saturday 15 August158
Sunday 16 August146
Monday 17 August137
Tuesday 18 August118
Wednesday 19 August138
Thursday 20 August169
Friday 21 August159
Saturday 22 August186
Sunday 23 August196
Monday 24 August147
Tuesday 25 August137
Wednesday 26 August128
Thursday 27 August119
Friday 28 August1510
Saturday 29 August197
Sunday 30 August186
Monday 31 August118
Tuesday 1 September188
Wednesday 2 September177
Thursday 3 September179
Friday 4 September178
Saturday 5 September166
Sunday 6 September156
Monday 7 September108
Tuesday 8 September107
Wednesday 9 September167
Thursday 10 September129
Friday 11 September148
Saturday 12 September197
Sunday 13 September157
Monday 14 September129
Tuesday 15 September148
Wednesday 16 September138
Thursday 17 September169
Friday 18 September159
Saturday 19 September146
Sunday 20 September156

Share of posts by local hour

Show the figures as a table
Share of posts by Uusi Suomi in each local hour, beside the median of its peers.
Local hourUusi SuomiMedian of its peers
00:000.2%0.2%
01:000%0%
02:000.1%0%
03:000.2%0%
04:000.3%0%
05:000.6%0%
06:006.7%4.4%
07:006.4%6.8%
08:007.3%6.5%
09:007%6.7%
10:006.7%6.4%
11:008.3%6.7%
12:006.2%6.3%
13:006.9%6%
14:006.9%5.7%
15:005.4%6%
16:006%6.1%
17:006.9%5.3%
18:006.2%6.2%
19:006.8%7.1%
20:003.8%6.2%
21:001%4.9%
22:000.1%2%
23:000%0.5%

Posts a day by weekday

Show the figures as a table
Posts a day by Uusi Suomi on each local weekday, beside the median of its peers.
WeekdayUusi SuomiMedian of its peers
Monday11.67.33
Tuesday12.67.42
Wednesday12.77.08
Thursday13.47.08
Friday13.37.92
Saturday16.36.17
Sunday14.85.92

What it posted

Show the figures as a table
Share of each format among posts by Uusi Suomi, and the median across its peers.
FormatUusi SuomiIts peers, median
Photo20%68%
Video or reel1%13%
Album0%0%
Link80%19%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Uusi Suomi, 18:00 to midnight: 18%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, Uusi Suomi posted 122% of a weekday's posts. The median of its peers: 81%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Uusi Suomi's peers are 67 news publishers in the Nordics with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 67 peers, A to Z.

The peers

Its 67 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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