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The posting benchmark

Keskisuomalainen on Facebook, beside its peers

How Keskisuomalainen's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 66 peers: news publishers in the Nordics with 20k to 200k followers.

Country
Finland
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Finland

Keskisuomalainen: 74.7 a day

Median in Finland: 27.4 a day

That is 47.4 more a day than the median in Finland.

Place the dots by

Posts a day1st/67Photos and video53rd/67Evening posts30th/67Weekend day50th/66
Engagement per post65th/67Engagement a day5th/67Per 1,000 followers62nd/67Comments per post50th/67Comments a day4th/67

Keskisuomalainen, Finland

1stof 67

Rank among its peers, highest first, posts a day

Keskisuomalainen posted 74.7 times a day to Facebook. The median of its 66 peers: 7.

Its first gap: photos and video

285 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 66 news publishers in the Nordics with 20k to 200k followers, 12 weeks to 20 September 2026.

See all nine measures

Keskisuomalainen's 66 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Keskisuomalainen beside 66 peers

Keskisuomalainen and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day74.71st of 677
Photos and video24%53rd of 6778%
Evening posts28%30th of 6726%
Weekend day73%50th of 6681%
Engagement per post865th of 6742
Engagement a day3,8965th of 67862
Engagement per 1,000 followers0.1362nd of 670.80
Comments per post1150th of 6719
Comments a day7854th of 67119

What it would take

What would reaching the median of its peers take?

Keskisuomalainen's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

285more posts a week

as photos or video, of its 523 a week: 126 now, 411 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 523 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Weekend day

    A weekend day: 73% of a weekday's posts; the median of its peers 81%

    15 more posts a weekend: 6 on Saturday and 9 on Sunday
  • At or above the median of its peers on posts a day and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Keskisuomalainen's Facebook posts drew 785 comments a day, 6.6 times the median of 66 news publishers in the Nordics with 20k to 200k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Keskisuomalainen's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Keskisuomalainen posted, beside its peers

Its own posts beside its 66 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Keskisuomalainen
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Keskisuomalainen, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayKeskisuomalainenMedian of its peers
Monday 29 June707
Tuesday 30 June937
Wednesday 1 July798
Thursday 2 July857
Friday 3 July757.5
Saturday 4 July317
Sunday 5 July268
Monday 6 July898
Tuesday 7 July797
Wednesday 8 July928
Thursday 9 July817
Friday 10 July707
Saturday 11 July655
Sunday 12 July606
Monday 13 July776
Tuesday 14 July717
Wednesday 15 July606.5
Thursday 16 July656.5
Friday 17 July767
Saturday 18 July706
Sunday 19 July505.5
Monday 20 July1016.5
Tuesday 21 July966
Wednesday 22 July837
Thursday 23 July536
Friday 24 July636.5
Saturday 25 July485.5
Sunday 26 July486
Monday 27 July686
Tuesday 28 July617
Wednesday 29 July787
Thursday 30 July987
Friday 31 July877
Saturday 1 August646
Sunday 2 August555
Monday 3 August587
Tuesday 4 August788.5
Wednesday 5 August898
Thursday 6 August678
Friday 7 August806.5
Saturday 8 August566
Sunday 9 August606
Monday 10 August818
Tuesday 11 August1067.5
Wednesday 12 August778
Thursday 13 August858
Friday 14 August837.5
Saturday 15 August717.5
Sunday 16 August696
Monday 17 August1027
Tuesday 18 August1038
Wednesday 19 August868
Thursday 20 August1079
Friday 21 August839
Saturday 22 August556
Sunday 23 August736
Monday 24 August757
Tuesday 25 August897
Wednesday 26 August867.5
Thursday 27 August1068.5
Friday 28 August979.5
Saturday 29 August477
Sunday 30 August456
Monday 31 August737.5
Tuesday 1 September917.5
Wednesday 2 September707
Thursday 3 September858.5
Friday 4 September708
Saturday 5 September566
Sunday 6 September566
Monday 7 September887
Tuesday 8 September867
Wednesday 9 September697
Thursday 10 September668.5
Friday 11 September637.5
Saturday 12 September737
Sunday 13 September627
Monday 14 September858.5
Tuesday 15 September928
Wednesday 16 September848
Thursday 17 September758.5
Friday 18 September768.5
Saturday 19 September856
Sunday 20 September916

Share of posts by local hour

Show the figures as a table
Share of posts by Keskisuomalainen in each local hour, beside the median of its peers.
Local hourKeskisuomalainenMedian of its peers
00:000.2%0.2%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:000%0.1%
06:003.8%4.7%
07:006%6.7%
08:007.1%6.5%
09:005.1%6.9%
10:005.6%6.5%
11:006.2%6.7%
12:005.3%6.4%
13:006.1%5.9%
14:005.8%5.8%
15:007.8%5.9%
16:006.6%6.1%
17:006.6%5.3%
18:005.7%6%
19:005.3%7%
20:006.2%6.1%
21:004.8%4.7%
22:003.9%1.9%
23:001.9%0.6%

Posts a day by weekday

Show the figures as a table
Posts a day by Keskisuomalainen on each local weekday, beside the median of its peers.
WeekdayKeskisuomalainenMedian of its peers
Monday80.37.33
Tuesday87.37.29
Wednesday79.57.08
Thursday81.17.08
Friday76.97.83
Saturday60.36.13
Sunday57.85.88

What it posted

Show the figures as a table
Share of each format among posts by Keskisuomalainen, and the median across its peers.
FormatKeskisuomalainenIts peers, median
Photo23%66%
Video or reel1%15%
Album0%0%
Link76%19%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Keskisuomalainen, 18:00 to midnight: 28%
  • Median of its peers, 18:00 to midnight: 26%
  • On a weekend day, Keskisuomalainen posted 73% of a weekday's posts. The median of its peers: 81%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Keskisuomalainen's peers are 66 news publishers in the Nordics with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 66 peers, A to Z.

The peers

Its 66 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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