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The posting benchmark

Kauppalehti on Facebook, beside its peers

How Kauppalehti's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 67 peers: news publishers in the Nordics with 20k to 200k followers.

Country
Finland
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Finland

Kauppalehti: 40.7 a day

Median in Finland: 27.4 a day

That is 13.4 more a day than the median in Finland.

Place the dots by

Posts a day6th/68Photos and video51st/68Evening posts56th/68Weekend day67th/67
Engagement per post67th/68Engagement a day23rd/68Per 1,000 followers68th/68Comments per post58th/68Comments a day12th/68

Kauppalehti, Finland

6thof 68

Rank among its peers, highest first, posts a day

Kauppalehti posted 40.7 times a day to Facebook. The median of its 67 peers: 7.1.

Its first gap: a weekend day

45 more posts a weekend would reach its peers' median. What it would take

Peers: 67 news publishers in the Nordics with 20k to 200k followers, 12 weeks to 20 September 2026.

See all nine measures

Kauppalehti's 67 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Kauppalehti beside 67 peers

Kauppalehti and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day40.76th of 687.1
Photos and video32%51st of 6878%
Evening posts19%56th of 6827%
Weekend day37.2%67th of 6781%
Engagement per post267th of 6842
Engagement a day1,17623rd of 68852
Engagement per 1,000 followers0.02968th of 680.87
Comments per post8.158th of 6819
Comments a day32712th of 68105

What it would take

What would reaching the median of its peers take?

Kauppalehti's posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.

45more posts a weekend

22 on Saturday and 23 on Sunday, to bring each to the median of its peers

On a weekend day, Kauppalehti posts 37.2% of a weekday's posts. The median of its peers: 81.3%.

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers

  • Kauppalehti
  • The rest of the way to the median
  • A weekend day at its peers' median share of its own weekdays
  • Auto-pilot's starting hours
Show as a table
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
KauppalehtiA weekend day at its peers' median share of its own weekdaysThe rest of the way to the median
Monday44.50
Tuesday49.80
Wednesday51.50
Thursday51.80
Friday50.30
Saturday19.240.322
Sunday17.740.323

The other measures, in posts

  • Photos and video

    32% of its posts; the median of its peers 78%

    134 more of its 285 posts a week as photos or video: 90 now, 224 at the median

  • Evening posts

    18:00 to midnight: 19.1% of its posts; the median of its peers 27.0%

    23 more of its 285 posts a week between 18:00 and midnight: 54 now, 77 at the median
  • At or above the median of its peers on posts a day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Kauppalehti's Facebook posts drew 327 comments a day, 3.1 times the median of 67 news publishers in the Nordics with 20k to 200k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Kauppalehti's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Kauppalehti posted, beside its peers

Its own posts beside its 67 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Kauppalehti
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Kauppalehti, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayKauppalehtiMedian of its peers
Monday 29 June487
Tuesday 30 June517
Wednesday 1 July528
Thursday 2 July477
Friday 3 July428
Saturday 4 July237
Sunday 5 July228
Monday 6 July428
Tuesday 7 July517
Wednesday 8 July438
Thursday 9 July437
Friday 10 July477
Saturday 11 July245
Sunday 12 July236
Monday 13 July446
Tuesday 14 July537
Wednesday 15 July437
Thursday 16 July457
Friday 17 July457
Saturday 18 July256
Sunday 19 July266
Monday 20 July397
Tuesday 21 July436
Wednesday 22 July567
Thursday 23 July516
Friday 24 July497
Saturday 25 July196
Sunday 26 July246
Monday 27 July506
Tuesday 28 July477
Wednesday 29 July417
Thursday 30 July497
Friday 31 July417
Saturday 1 August256
Sunday 2 August205
Monday 3 August477
Tuesday 4 August559
Wednesday 5 August608
Thursday 6 August598
Friday 7 August427
Saturday 8 August206
Sunday 9 August226
Monday 10 August468
Tuesday 11 August478
Wednesday 12 August438
Thursday 13 August428
Friday 14 August358
Saturday 15 August198
Sunday 16 August186
Monday 17 August457
Tuesday 18 August428
Wednesday 19 August558
Thursday 20 August399
Friday 21 August469
Saturday 22 August136
Sunday 23 August156
Monday 24 August517
Tuesday 25 August507
Wednesday 26 August538
Thursday 27 August559
Friday 28 August5210
Saturday 29 August177
Sunday 30 August216
Monday 31 August548
Tuesday 1 September508
Wednesday 2 September577
Thursday 3 September559
Friday 4 September538
Saturday 5 September136
Sunday 6 September06
Monday 7 September28
Tuesday 8 September557
Wednesday 9 September577
Thursday 10 September669
Friday 11 September598
Saturday 12 September157
Sunday 13 September167
Monday 14 September709
Tuesday 15 September648
Wednesday 16 September608
Thursday 17 September619
Friday 18 September679
Saturday 19 September206
Sunday 20 September206

Share of posts by local hour

Show the figures as a table
Share of posts by Kauppalehti in each local hour, beside the median of its peers.
Local hourKauppalehtiMedian of its peers
00:002.8%0.2%
01:001.7%0%
02:001.3%0%
03:001.1%0%
04:001.5%0%
05:004%0%
06:004.5%4.4%
07:005.1%6.8%
08:006.4%6.5%
09:006.4%6.7%
10:006%6.4%
11:005.4%6.7%
12:006%6.3%
13:005.9%6%
14:005.9%5.7%
15:005.9%6%
16:005.4%6.1%
17:005.6%5.3%
18:005.2%6.2%
19:005.6%7.1%
20:003.8%6.2%
21:001.9%4.9%
22:000.9%2%
23:001.7%0.5%

Posts a day by weekday

Show the figures as a table
Posts a day by Kauppalehti on each local weekday, beside the median of its peers.
WeekdayKauppalehtiMedian of its peers
Monday44.57.33
Tuesday49.87.42
Wednesday51.57.08
Thursday51.87.08
Friday50.37.92
Saturday19.26.17
Sunday17.75.92

What it posted

Show the figures as a table
Share of each format among posts by Kauppalehti, and the median across its peers.
FormatKauppalehtiIts peers, median
Photo29%68%
Video or reel3%13%
Album0%0%
Link68%19%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Kauppalehti, 18:00 to midnight: 19%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, Kauppalehti posted 37.2% of a weekday's posts. The median of its peers: 81%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Kauppalehti's peers are 67 news publishers in the Nordics with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 67 peers, A to Z.

The peers

Its 67 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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