The posting benchmark
News brands in the Nordic countries on Facebook
Our count of public Facebook posts from 29 June 2026 to 20 September 2026 holds 97 news brands in the Nordic countries, from five countries. Here are its countries and news brands side by side, each beside the median in the Nordic countries.
Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
At a glance
- Median posts a day
- at least 8.2
- Median engagement a day
- at least 989
- Median engagement per post
- 42
- Total engagement, 12 weeks to 20 September 2026
- at least 33.9 million
Engagement is reactions, comments and shares. Each median is across the news brands in the Nordic countries; the total adds up all of their posts.
The map
How often news brands post in the Nordic countries, country by country
Median posts a day across the news brands we compared in each country, 29 June 2026 to 20 September 2026. A country shows a median only where we compared at least five Facebook Pages from at least three owners, none owning more than half. The shades run across the Nordic countries's own range, from its lowest country median to its highest.
Median posts a day
- Under 6.9
- 6.9 to 9.7
- 9.7 to 14
- 14 to 19
- 19 or more
- Compared, no median printed
- Not in the comparison
Point at a country, or tab to it, to read its median; choose it to open its page.
Show the figures as a table
| Country | Median posts a day | News brands |
|---|---|---|
| Denmark | Compared, no median printed | 17 |
| Finland | 27.4 | 18 |
| Iceland | Compared, no median printed | 1 |
| Norway | 7.77 | 23 |
| Sweden | at least 4.86 | 38 |
Each country, week by week
Median posts a week across each country's news brands, A to Z, all on one scale.
Places
Countries in the Nordic countries
| Country | News brands | Median posts a day |
|---|---|---|
| Denmark | 17 | No median |
| Finland | 18 | 24.4 |
| Iceland | 1 | No median |
| Norway | 23 | 7.4 |
| Sweden | 38 | 4.8 |
Median posts a day across the news brands of each place in the Nordic countries, A to Z, 29 June 2026 to 20 September 2026. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
Brand by brand
Every news brand in the Nordic countries, side by side
Each dot is one news brand in the Nordic countries, placed by the measure you choose, with the median and middle half across them. 29 June 2026 to 20 September 2026.
Our count
Posts a day on each news brand's Facebook Page.
- Median in the Nordic countries: at least 8.2 a day
- Middle half in the Nordic countries: 3.7 to 21.7
Point at a dot, or tab to the dots and use the arrow keys (they move A to Z), to see which news brand it is. Press Enter to open its page. The table below lists every one, A to Z.
The news brands
Every news brand in the Nordic countries
Each news brand's own figures. Sort by any column, and choose which columns to show. Being counted says nothing about which tools a newsroom uses.
Columns
News brands in the Nordic countries, A to Z: their figures, 29 June 2026 to 20 September 2026. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
| Aamulehti | Finland | Under 100k | 47.5 | 1,594 | 12 | 2 | over 99% | 32% | 77% |
|---|---|---|---|---|---|---|---|---|---|
| ABC Nyheter | Norway | 100k to 1m | 32.6 | 7,251 | 43 | 2,137 | 100% | 31% | 78% |
| Adresseavisen (Adressa) | Norway | 100k to 1m | 23.9 | 3,025 | 21 | 459 | 60% | 43% | 89% |
| Aftenposten | Norway | 100k to 1m | 21 | 21,422 | 154 | 1,757 | 100% | 28% | 77% |
| Aftonbladet | Sweden | 100k to 1m | 21.7 | 20,264 | 350 | 4,576 | over 99% | 30% | 86% |
| Agderposten | Norway | Under 100k | 2.3 | 769 | 159 | 44 | over 99% | 18% | 97% |
| Alingsås Tidning | Sweden | Under 100k | 7.5 | 616 | 12 | 61 | 22% | 22% | 54% |
| Altaposten | Norway | Under 100k | 2 | 309 | 77 | 32 | 97% | 18% | 67% |
| Århus Stiftstidende | Denmark | Under 100k | 8.9 | 461 | 29 | 97 | 90% | 20.8% | 77% |
| B.T. | Denmark | 100k to 1m | 119 | 28,285 | 38 | 7,983 | 40% | 34% | 84% |
| Barometern-OT | Sweden | Under 100k | 3.7 | 696 | 63 | 52 | 28% | 21.1% | 61% |
| Bergens Tidende (BT) | Norway | 100k to 1m | 31.1 | 4,162 | 24 | 610 | 94% | 33% | 80% |
| Berlingske | Denmark | 100k to 1m | 28.7 | 8,416 | 76 | 2,228 | over 99% | 30% | 75% |
| Bohusläningen | Sweden | Under 100k | 12.1 | 749 | 15 | 86 | 18% | 23% | 80% |
| Borås Tidning (BT) | Sweden | Under 100k | 9.9 | 622 | 22 | 93 | 13% | 32% | 111% |
| Børneavisen | Denmark | Under 100k | 0.3 | 5 | 7 | 0.4 | 100% | 0% | 0% |
| Corren (Östgöta Correspondenten) | Sweden | Under 100k | 2 | 760 | 110 | 68 | 87% | 26% | 110% |
| Dag og Tid | Norway | Under 100k | 7.1 | 41 | 1 | 4.7 | 37.2% | 29% | 102% |
| Dagbladet | Norway | 100k to 1m | 40.6 | 13,981 | 60 | 2,373 | 36% | 25% | 79% |
| Dagbladet Holstebro-Struer | Denmark | Under 100k | 5.8 | 875 | 63 | 137 | 77% | 13% | 65% |
| Dagbladet Information | Denmark | 100k to 1m | 10.5 | 1,344 | 31 | 313 | 20% | 22% | 80% |
| Dagens industri (Di) | Sweden | Under 100k | at least 1.9 | at least 805 | 52 | at least 136 | 100% | 28% | Not counted |
| Dagens Nyheter (DN) | Sweden | 100k to 1m | 11.7 | 10,313 | 225 | 1,815 | 99% | 30% | 72.0% |
| Dagens Næringsliv (DN) | Norway | 100k to 1m | 8.1 | 2,483 | 37 | 427 | 66% | 20.5% | 66% |
| E24 | Norway | 100k to 1m | 2.8 | 177 | 9 | 37 | 95% | 27% | 78% |
| Ekstra Bladet | Denmark | 100k to 1m | 65 | 7,103 | 29 | 2,056 | 100% | 16% | 100% |
| Eskilstuna-Kuriren | Sweden | Under 100k | 3.3 | 1,182 | 137 | 193 | 62% | 33% | 90% |
| Etelä-Suomen Sanomat (ESS) | Finland | Under 100k | 31.8 | 397 | 4 | 60 | under 1% | 20% | 68% |
| Expressen | Sweden | 100k to 1m | 62.8 | 28,720 | 150 | 7,431 | 49% | 29% | 97% |
| Folkbladet (Västerbotten) | Sweden | Under 100k | 22.5 | 1,173 | 11 | 233 | 98% | 38% | 85% |
| Fyens Stiftstidende | Denmark | Under 100k | 15.3 | 2,044 | 42 | 381 | 76% | 20% | 81% |
| Fædrelandsvennen | Norway | Under 100k | 9 | 954 | 29 | 104 | 99% | 40% | 99% |
| Gefle Dagblad (GD) | Sweden | Under 100k | 4.9 | 363 | 47 | 49 | 56% | 28% | 82% |
| Göteborgs-Posten (GP) | Sweden | 100k to 1m | 41.8 | 3,457 | 15 | 609 | 8% | 23% | 93% |
| Hallands Nyheter (HN) | Sweden | Under 100k | 6.9 | 1,109 | 62 | 160 | 95% | 33% | 98% |
| Hallandsposten (HP) | Sweden | Under 100k | 17 | 622 | 10 | 91 | 11% | 27% | 62% |
| Hämeen Sanomat | Finland | Under 100k | 30.4 | 604 | 4 | 0.2 | 84% | 12% | 98% |
| Harstad Tidende | Norway | Under 100k | 7.8 | 750 | 54 | 69 | over 99% | 33% | 90% |
| Helagotland (Gotlands Allehanda / Gotlands Tidningar) | Sweden | Under 100k | 4.9 | 551 | 41 | 89 | 16% | 13% | 54% |
| Helsingborgs Dagblad (HD) | Sweden | Under 100k | 3.1 | 989 | 128 | 139 | 96% | 5% | 72.3% |
| Helsingin Sanomat (HS) | Finland | 100k to 1m | 24.4 | 3,751 | 45 | 0.3 | over 99% | 18% | 98% |
| Horsens Folkeblad | Denmark | Under 100k | 9 | 1,168 | 57 | 213 | 80% | 17% | 73% |
| Ilkka-Pohjalainen | Finland | Under 100k | 20.4 | 695 | 10 | 1.3 | 12% | 33% | 76% |
| Ilta-Sanomat (IS) | Finland | 100k to 1m | 44.2 | 30,876 | 348 | 6,504 | 99% | 33% | 85% |
| Iltalehti | Finland | 100k to 1m | 49.9 | 77,536 | 810 | 15,087 | 60% | 27% | 93% |
| iTromsø | Norway | Under 100k | 6.7 | 721 | 42 | 105 | 92% | 35% | 105% |
| Jönköpings-Posten (JP) | Sweden | Under 100k | 1.9 | 1,235 | 278 | 141 | 98% | 35% | 92% |
| JydskeVestkysten | Denmark | Under 100k | 14.1 | 958 | 29 | 177 | 76% | 19% | 97% |
| Jyllands-Posten | Denmark | 100k to 1m | 17.8 | 3,871 | 39 | 1,260 | 23% | 27% | 101% |
| Kaleva | Finland | Under 100k | 10 | 389 | 21 | 44 | 1% | 28% | 92% |
| Karjalainen | Finland | Under 100k | 19.5 | 2,003 | 37 | 212 | 76% | 30% | 91% |
| Kauppalehti | Finland | Under 100k | 40.7 | 1,176 | 2 | 327 | 32% | 19% | 37.2% |
| Keskisuomalainen | Finland | Under 100k | 74.7 | 3,896 | 8 | 785 | 24% | 28% | 73% |
| Koillissanomat | Finland | Under 100k | 2 | 111 | 30 | 9.8 | 5% | 13% | 53% |
| Kristeligt Dagblad | Denmark | 100k to 1m | 17.4 | 4,219 | 56 | 987 | 80% | 26% | 77% |
| Kungälvs-Posten | Sweden | Under 100k | 6.1 | 567 | 32 | 62 | 20% | 30% | 83% |
| Kungsbacka-Posten | Sweden | Under 100k | 3.4 | 361 | 20 | 46 | 23% | 34% | 66% |
| Lapin Kansa | Finland | Under 100k | 7.1 | 383 | 19 | 34 | 6% | 27% | 63% |
| mbl.is / Morgunblaðið | Iceland | 100k to 1m | 62.2 | 7,018 | 36 | 1,377 | 96% | 26% | 80% |
| Mölndals-Posten | Sweden | Under 100k | 5.6 | 503 | 21 | 64 | 36.7% | 26% | 86% |
| Nerikes Allehanda (NA) | Sweden | Under 100k | 2 | 726 | 128 | 165 | 100% | 24% | 63% |
| Nordstrands Blad | Norway | Under 100k | 5.5 | 319 | 20 | 61 | 92% | 24% | 76% |
| Norran | Sweden | Under 100k | 2.4 | 426 | 83 | 30 | 91% | 29% | 100% |
| Norrbottens-Kuriren | Sweden | Under 100k | 5.1 | 873 | 51 | 95 | 36% | 30% | 99% |
| Norrköpings Tidningar (NT) | Sweden | Under 100k | 3.7 | 663 | 70 | 88 | 40% | 17% | 104% |
| Norrländska Socialdemokraten (NSD) | Sweden | Under 100k | 4.8 | 1,089 | 87 | 102 | 52% | 22% | 111% |
| NRK Nyheter | Norway | 100k to 1m | 1.6 | 3,875 | 285 | 94 | 76% | 28% | 99% |
| Piteå-Tidningen (PT) | Sweden | Under 100k | 1.9 | 670 | 155 | 63 | 82% | 22% | 112% |
| Politiken | Denmark | 100k to 1m | 29.7 | 5,693 | 36 | 1,596 | 54% | 24% | 41% |
| Raahen Seutu | Finland | Under 100k | 0.7 | 53 | 30 | 4.7 | 77% | 11% | 25% |
| Randers Amtsavis | Denmark | Under 100k | 7.2 | 1,398 | 69 | 178 | 81% | 18% | 77% |
| Romsdals Budstikke | Norway | Under 100k | 5.4 | 851 | 68 | 133 | 95% | 31% | 74% |
| Smålandsposten | Sweden | Under 100k | 3.1 | 477 | 59 | 65 | 29% | 15% | 86% |
| Södermanlands Nyheter (SN) | Sweden | Under 100k | 1.8 | 256 | 54 | 26 | 70% | 23% | 82% |
| Sol.no | Norway | 100k to 1m | 60.9 | 4,547 | 10 | 1,214 | 78% | 32% | 77% |
| Stavanger Aftenblad | Norway | Under 100k | 4.4 | 1,472 | 119 | 152 | 97% | 33% | 69% |
| Strömstads Tidning | Sweden | Under 100k | 3.4 | 154 | 17 | 8.8 | 18% | 25% | 90% |
| Sundsvalls Tidning (ST) | Sweden | Under 100k | 6.7 | 1,220 | 86 | 180 | 49% | 36% | 88% |
| Sunnhordland | Norway | Under 100k | 6.3 | 522 | 40 | 57 | 96% | 21.4% | 63% |
| Sunnmørsposten | Norway | Under 100k | 12.5 | 2,296 | 50 | 318 | 100% | 34% | 69% |
| Svenska Dagbladet (SvD) | Sweden | 100k to 1m | 5.2 | 702 | 33 | 150 | 22% | 28% | 85% |
| Svenska Yle | Finland | Under 100k | 10.7 | 382 | 14 | 2.1 | 14% | 20% | 77% |
| Sveriges Radio | Sweden | 100k to 1m | 1.9 | 1,988 | 365 | 298 | 100% | 9% | 87% |
| Sydsvenskan | Sweden | 100k to 1m | 3.5 | 2,131 | 229 | 375 | 86% | 7% | 64% |
| TTELA | Sweden | Under 100k | 11.2 | 852 | 19 | 96 | 15% | 32% | 91% |
| Turun Sanomat (TS) | Finland | Under 100k | 30.3 | 892 | 10 | 97 | 19% | 32% | 79% |
| TV 2 (Norway) | Norway | 100k to 1m | 1.8 | 1,537 | 267 | 202 | 100% | 29% | 69% |
| Upsala Nya Tidning (UNT) | Sweden | Under 100k | 2.5 | 783 | 69 | 95 | 42% | 24% | 62% |
| Uusi Suomi | Finland | Under 100k | 13.5 | 1,554 | 14 | 400 | 20% | 18% | 122% |
| Varden | Norway | Under 100k | 12.3 | 1,334 | 39 | 176 | 100% | 30% | 88% |
| Västerbottens-Kuriren (VK) | Sweden | Under 100k | 19.9 | 583 | 11 | 99 | 86% | 18% | 102% |
| Vejle Amts Folkeblad | Denmark | Under 100k | 8.2 | 1,016 | 44 | 173 | 75% | 19% | 66% |
| Vestmanlands Läns Tidning (VLT) | Sweden | Under 100k | 3.3 | 1,244 | 135 | 218 | 86% | 26% | 81% |
| VG | Norway | 100k to 1m | 33.7 | 27,594 | 181 | 2,913 | over 99% | 30% | 81% |
| Viborg Folkeblad | Denmark | Under 100k | 6.6 | 822 | 65 | 149 | 79% | 23% | 88% |
| Weekendavisen | Denmark | Under 100k | 10.5 | 2,177 | 41 | 668 | 98% | 32% | 94% |
| Yle Uutiset | Finland | 100k to 1m | 30.4 | 9,799 | 86 | 555 | 48% | 23% | 77% |
The median news brand
The median news brand in the Nordic countries
Medians across the 97 news brands we compared in the Nordic countries, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are each news brand's local time.
Posts each day
- Median in the Nordic countries
- Middle half in the Nordic countries
Show the figures as a table
| Day | Median in the Nordic countries | Middle half in the Nordic countries |
|---|---|---|
| Monday 29 June | 9 | 3 to 21 |
| Tuesday 30 June | 8 | 5 to 24 |
| Wednesday 1 July | 9 | 5 to 22 |
| Thursday 2 July | 9 | 4 to 24 |
| Friday 3 July | 9 | 4 to 24 |
| Saturday 4 July | 8 | 3 to 20 |
| Sunday 5 July | 8 | 4 to 20 |
| Monday 6 July | 9 | 4 to 20 |
| Tuesday 7 July | 8 | 4 to 24 |
| Wednesday 8 July | 9 | 4 to 21 |
| Thursday 9 July | 9 | 4 to 22 |
| Friday 10 July | 8 | 3 to 21 |
| Saturday 11 July | 6 | 3 to 18 |
| Sunday 12 July | 7 | 3 to 16 |
| Monday 13 July | 8 | 3 to 23 |
| Tuesday 14 July | 9 | 3 to 22 |
| Wednesday 15 July | 8 | 4 to 20 |
| Thursday 16 July | 8 | 3 to 22 |
| Friday 17 July | 8 | 3 to 18 |
| Saturday 18 July | 8 | 3 to 18 |
| Sunday 19 July | 7 | 3 to 16 |
| Monday 20 July | 8 | 4 to 20 |
| Tuesday 21 July | 8 | 4 to 20 |
| Wednesday 22 July | 9 | 4 to 21 |
| Thursday 23 July | 7 | 3 to 21 |
| Friday 24 July | 8 | 4 to 22 |
| Saturday 25 July | 7 | 3 to 17 |
| Sunday 26 July | 7 | 3 to 18 |
| Monday 27 July | 8 | 3 to 19 |
| Tuesday 28 July | 8 | 4 to 19 |
| Wednesday 29 July | 9 | 4 to 21 |
| Thursday 30 July | 8 | 4 to 22 |
| Friday 31 July | 8 | 4 to 22 |
| Saturday 1 August | 8 | 3 to 19 |
| Sunday 2 August | 7 | 2 to 18 |
| Monday 3 August | 8 | 5 to 20 |
| Tuesday 4 August | 10 | 4 to 24 |
| Wednesday 5 August | 9 | 3 to 22 |
| Thursday 6 August | 9 | 3 to 22 |
| Friday 7 August | 9 | 3 to 24 |
| Saturday 8 August | 7 | 3 to 17 |
| Sunday 9 August | 7 | 3 to 17 |
| Monday 10 August | 9 | 4 to 24 |
| Tuesday 11 August | 9 | 4 to 21 |
| Wednesday 12 August | 10 | 5 to 23 |
| Thursday 13 August | 10 | 4 to 26 |
| Friday 14 August | 9 | 4 to 25 |
| Saturday 15 August | 9 | 3 to 19 |
| Sunday 16 August | 9 | 3 to 18 |
| Monday 17 August | 9 | 4 to 21 |
| Tuesday 18 August | 11 | 4 to 24 |
| Wednesday 19 August | 10 | 5 to 23 |
| Thursday 20 August | 9 | 5 to 24 |
| Friday 21 August | 9 | 4 to 25 |
| Saturday 22 August | 7 | 3 to 18 |
| Sunday 23 August | 7 | 4 to 19 |
| Monday 24 August | 10 | 4 to 22 |
| Tuesday 25 August | 8 | 4 to 24 |
| Wednesday 26 August | 9 | 4 to 24 |
| Thursday 27 August | 9 | 4 to 24 |
| Friday 28 August | 11 | 5 to 28 |
| Saturday 29 August | 8 | 4 to 19 |
| Sunday 30 August | 7 | 3 to 18 |
| Monday 31 August | 10 | 4 to 26 |
| Tuesday 1 September | 10 | 5 to 26 |
| Wednesday 2 September | 9 | 4 to 27 |
| Thursday 3 September | 9 | 5 to 22 |
| Friday 4 September | 9 | 4 to 25 |
| Saturday 5 September | 7 | 4 to 17 |
| Sunday 6 September | 7 | 3 to 18 |
| Monday 7 September | 10 | 4 to 21 |
| Tuesday 8 September | 8 | 4 to 25 |
| Wednesday 9 September | 10 | 5 to 28 |
| Thursday 10 September | 10 | 4 to 26 |
| Friday 11 September | 9 | 4 to 25 |
| Saturday 12 September | 8 | 3 to 19 |
| Sunday 13 September | 8 | 4 to 22 |
| Monday 14 September | 10 | 6 to 24 |
| Tuesday 15 September | 10 | 4 to 25 |
| Wednesday 16 September | 9 | 5 to 24 |
| Thursday 17 September | 10 | 5 to 24 |
| Friday 18 September | 10 | 4 to 25 |
| Saturday 19 September | 7 | 3 to 20 |
| Sunday 20 September | 7 | 3 to 20 |
Share of posts by local hour
Show the figures as a table
| Local hour | Median share |
|---|---|
| 00:00 | 0.2% |
| 01:00 | 0% |
| 02:00 | 0% |
| 03:00 | 0% |
| 04:00 | 0% |
| 05:00 | 0.1% |
| 06:00 | 4% |
| 07:00 | 6.2% |
| 08:00 | 6.6% |
| 09:00 | 6.8% |
| 10:00 | 6.7% |
| 11:00 | 6.6% |
| 12:00 | 6.5% |
| 13:00 | 6.2% |
| 14:00 | 6% |
| 15:00 | 6.2% |
| 16:00 | 6.2% |
| 17:00 | 5.7% |
| 18:00 | 6.3% |
| 19:00 | 6.5% |
| 20:00 | 5.9% |
| 21:00 | 4.7% |
| 22:00 | 2% |
| 23:00 | 0.6% |
Posts a day by weekday
Show the figures as a table
| Weekday | Median posts a day |
|---|---|
| Monday | 9.5 |
| Tuesday | 8.92 |
| Wednesday | 8.75 |
| Thursday | 9.5 |
| Friday | 9.25 |
| Saturday | 7.5 |
| Sunday | 6.92 |
What they posted
Show the figures as a table
| Format | Median in the Nordic countries |
|---|---|
| Photo | 68% |
| Video or reel | 12% |
| Album | 0% |
| Link | 20.5% |
| Text only | 0% |
| Other | 0% |
Places
Countries and regions
Other sub-regions in Europe
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