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The posting benchmark

Aamulehti on Facebook, beside its peers

How Aamulehti's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 58 peers: news publishers in the Nordics with 30k to 300k followers.

Country
Finland
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Finland

Aamulehti: 47.5 a day

Median in Finland: 27.4 a day

That is 20.2 more a day than the median in Finland.

Place the dots by

Posts a day4th/59Photos and video5th/59Evening posts13th/59Weekend day39th/58
Engagement per post51st/59Engagement a day15th/59Per 1,000 followers53rd/59Comments per post59th/59Comments a day58th/59

Aamulehti, Finland

4thof 59

Rank among its peers, highest first, posts a day

Aamulehti posted 47.5 times a day to Facebook. The median of its 58 peers: 8.2.

Peers: 58 news publishers in the Nordics with 30k to 300k followers, 12 weeks to 20 September 2026.

See all nine measures

Aamulehti's 58 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Aamulehti beside 58 peers

Aamulehti and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day47.54th of 598.2
Photos and videoover 99%5th of 5976%
Evening posts32%13th of 5927%
Weekend day77%39th of 5882%
Engagement per post1251st of 5942
Engagement a day1,59415th of 591,003
Engagement per 1,000 followers0.1553rd of 590.65
Comments per post059th of 5921
Comments a day258th of 59151

What it would take

At or above the median of its peers on posts a day

Aamulehti posts at or above the median of its peers: 47.5 a day, against their 8.2.

In posts, measure by measure

  • Weekend day

    A weekend day: 77% of a weekday's posts; the median of its peers 82%

    6 more posts a weekend: 3 on Saturday and 3 on Sunday
  • At or above the median of its peers on posts a day, photos and video and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Aamulehti's Facebook posts drew 2 comments a day, at least 99% less than the median of 58 news publishers in the Nordics with 30k to 300k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Aamulehti's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Aamulehti posted, beside its peers

Its own posts beside its 58 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Aamulehti
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Aamulehti, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayAamulehtiMedian of its peers
Monday 29 June468
Tuesday 30 June448
Wednesday 1 July519
Thursday 2 July548.5
Friday 3 July568.5
Saturday 4 July397
Sunday 5 July358
Monday 6 July509
Tuesday 7 July507.5
Wednesday 8 July448.5
Thursday 9 July528.5
Friday 10 July507.5
Saturday 11 July315
Sunday 12 July366.5
Monday 13 July598
Tuesday 14 July428.5
Wednesday 15 July487
Thursday 16 July458
Friday 17 July537
Saturday 18 July397
Sunday 19 July397
Monday 20 July457
Tuesday 21 July376
Wednesday 22 July429
Thursday 23 July527
Friday 24 July508
Saturday 25 July406.5
Sunday 26 July377
Monday 27 July427
Tuesday 28 July458
Wednesday 29 July519
Thursday 30 July578
Friday 31 July527.5
Saturday 1 August356
Sunday 2 August446.5
Monday 3 August537
Tuesday 4 August569.5
Wednesday 5 August479
Thursday 6 August559
Friday 7 August578
Saturday 8 August427
Sunday 9 August396
Monday 10 August589
Tuesday 11 August549
Wednesday 12 August628
Thursday 13 August4710
Friday 14 August598
Saturday 15 August408.5
Sunday 16 August388
Monday 17 August508.5
Tuesday 18 August519
Wednesday 19 August579
Thursday 20 August519
Friday 21 August639
Saturday 22 August477
Sunday 23 August406
Monday 24 August539
Tuesday 25 August588
Wednesday 26 August389
Thursday 27 August549
Friday 28 August489.5
Saturday 29 August378
Sunday 30 August406
Monday 31 August578.5
Tuesday 1 September529
Wednesday 2 September508.5
Thursday 3 September569
Friday 4 September468
Saturday 5 September336
Sunday 6 September386
Monday 7 September479
Tuesday 8 September438
Wednesday 9 September428
Thursday 10 September499
Friday 11 September628
Saturday 12 September437.5
Sunday 13 September457
Monday 14 September469
Tuesday 15 September509
Wednesday 16 September538
Thursday 17 September579
Friday 18 September539
Saturday 19 September416.5
Sunday 20 September416

Share of posts by local hour

Show the figures as a table
Share of posts by Aamulehti in each local hour, beside the median of its peers.
Local hourAamulehtiMedian of its peers
00:000.2%0.3%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:002.3%0.1%
06:004.5%4.8%
07:005.4%6.6%
08:004.4%6.4%
09:004.3%6.8%
10:005.3%6.3%
11:007.2%6.7%
12:005.7%6.3%
13:005.9%5.8%
14:005.6%5.7%
15:005.8%6%
16:005.9%6.1%
17:005.6%5.5%
18:008%6.1%
19:006.9%6.9%
20:007.5%6.4%
21:005.9%4.8%
22:003.1%1.9%
23:000.5%0.5%

Posts a day by weekday

Show the figures as a table
Posts a day by Aamulehti on each local weekday, beside the median of its peers.
WeekdayAamulehtiMedian of its peers
Monday50.58.96
Tuesday48.48.92
Wednesday48.88.63
Thursday52.38.91
Friday54.28.5
Saturday397.08
Sunday39.46.67

What it posted

Show the figures as a table
Share of each format among posts by Aamulehti, and the median across its peers.
FormatAamulehtiIts peers, median
Photo100%60%
Video or reel0%17%
Album0%0%
Link1%23%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Aamulehti, 18:00 to midnight: 32%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, Aamulehti posted 77% of a weekday's posts. The median of its peers: 82%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Aamulehti's peers are 58 news publishers in the Nordics with 30k to 300k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 58 peers, A to Z.

The peers

Its 58 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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