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The posting benchmark

Karjalainen on Facebook, beside its peers

How Karjalainen's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 60 peers: news publishers in the Nordics with 10k to 100k followers.

Country
Finland
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Finland

Karjalainen: 19.5 a day

Median in Finland: 27.4 a day

That is 7.9 fewer a day than the median in Finland.

Place the dots by

Posts a day7th/61Photos and video33rd/61Evening posts22nd/61Weekend day19th/60
Engagement per post37th/61Engagement a day4th/61Per 1,000 followers36th/61Comments per post40th/61Comments a day9th/61

Karjalainen, Finland

7thof 61

Rank among its peers, highest first, posts a day

Karjalainen posted 19.5 times a day to Facebook. The median of its 60 peers: 6.5.

The comments its posts draw

212 comments a day, 2.2 times the median of its peers. What it would take

Peers: 60 news publishers in the Nordics with 10k to 100k followers, 12 weeks to 20 September 2026.

See all nine measures

Karjalainen's 60 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Karjalainen beside 60 peers

Karjalainen and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day19.57th of 616.5
Photos and video76%33rd of 6176%
Evening posts30%22nd of 6126%
Weekend day91%19th of 6082%
Engagement per post3737th of 6144
Engagement a day2,0034th of 61764
Engagement per 1,000 followers0.8736th of 611.2
Comments per post1140th of 6116
Comments a day2129th of 6196

The comments

The comments its posts draw

212comments a day

on its Facebook posts, 2.2 times the median of its peers (96)

Spread evenly over 24 hours, that is 8.8 an hour.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: Karjalainen beside its 60 peers

  • Karjalainen: 212 a day
  • Median of its peers: 96
  • 90th percentile of its peers: 219
  • Middle half of its peers: 60 to 161
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Photos and video

    76% of its posts; the median of its peers 76%

    1 more of its 137 posts a week as photos or video: 104 now, 105 at the median
  • At or above the median of its peers on posts a day, evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Karjalainen's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Karjalainen posted, beside its peers

Its own posts beside its 60 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Karjalainen
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Karjalainen, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayKarjalainenMedian of its peers
Monday 29 June146.5
Tuesday 30 June207
Wednesday 1 July207
Thursday 2 July236
Friday 3 July206
Saturday 4 July116
Sunday 5 July156
Monday 6 July147
Tuesday 7 July166
Wednesday 8 July226
Thursday 9 July205
Friday 10 July196
Saturday 11 July164
Sunday 12 July165
Monday 13 July205
Tuesday 14 July186
Wednesday 15 July216
Thursday 16 July216
Friday 17 July206
Saturday 18 July205
Sunday 19 July165
Monday 20 July176
Tuesday 21 July205.5
Wednesday 22 July216
Thursday 23 July205
Friday 24 July175
Saturday 25 July174
Sunday 26 July195.5
Monday 27 July214.5
Tuesday 28 July186
Wednesday 29 July225
Thursday 30 July206
Friday 31 July176
Saturday 1 August165.5
Sunday 2 August184
Monday 3 August147
Tuesday 4 August247
Wednesday 5 August226
Thursday 6 August226
Friday 7 August275.5
Saturday 8 August216
Sunday 9 August185
Monday 10 August217
Tuesday 11 August187
Wednesday 12 August227
Thursday 13 August207.5
Friday 14 August266
Saturday 15 August215
Sunday 16 August165
Monday 17 August206
Tuesday 18 August237
Wednesday 19 August218
Thursday 20 August198
Friday 21 August148
Saturday 22 August135
Sunday 23 August175
Monday 24 August196
Tuesday 25 August207
Wednesday 26 August216
Thursday 27 August227.5
Friday 28 August199
Saturday 29 August205
Sunday 30 August156
Monday 31 August217
Tuesday 1 September216.5
Wednesday 2 September227
Thursday 3 September218
Friday 4 September197
Saturday 5 September205.5
Sunday 6 September236
Monday 7 September217
Tuesday 8 September196
Wednesday 9 September206
Thursday 10 September207
Friday 11 September237
Saturday 12 September246
Sunday 13 September267
Monday 14 September188
Tuesday 15 September207
Wednesday 16 September147
Thursday 17 September207
Friday 18 September257
Saturday 19 September215
Sunday 20 September165

Share of posts by local hour

Show the figures as a table
Share of posts by Karjalainen in each local hour, beside the median of its peers.
Local hourKarjalainenMedian of its peers
00:000.4%0.2%
01:000.1%0%
02:000.1%0%
03:000.4%0%
04:000.9%0%
05:003.5%0%
06:004.5%5%
07:006.4%7.1%
08:004.6%6.7%
09:005%7.1%
10:005.7%6.5%
11:005.9%6.9%
12:004.9%6.4%
13:006%5.8%
14:005.3%5.4%
15:004.5%6%
16:006.4%6.3%
17:005.7%5.3%
18:007.3%6.7%
19:007.3%7.4%
20:007.2%5.7%
21:006.3%3.6%
22:001.5%1.5%
23:000.1%0.4%

Posts a day by weekday

Show the figures as a table
Posts a day by Karjalainen on each local weekday, beside the median of its peers.
WeekdayKarjalainenMedian of its peers
Monday18.26.29
Tuesday19.96.54
Wednesday20.56.33
Thursday20.56.83
Friday20.86.92
Saturday18.35.21
Sunday185.25

What it posted

Show the figures as a table
Share of each format among posts by Karjalainen, and the median across its peers.
FormatKarjalainenIts peers, median
Photo76%57%
Video or reel0%20.6%
Album0%0%
Link24%22%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Karjalainen, 18:00 to midnight: 30%
  • Median of its peers, 18:00 to midnight: 26%
  • On a weekend day, Karjalainen posted 91% of a weekday's posts. The median of its peers: 82%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Karjalainen's peers are 60 news publishers in the Nordics with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 60 peers, A to Z.

The peers

Its 60 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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