The posting benchmark
News brands in Sweden on Facebook
Our count of public Facebook posts from 29 June 2026 to 20 September 2026 holds 38 news brands in Sweden. Here they are side by side, each beside the median in Sweden, then the median news brand's day, hours and formats.
Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
At a glance
- Median posts a day
- at least 4.9
- Median engagement a day
- 755
- Median engagement per post
- 61
- Total engagement, 12 weeks to 20 September 2026
- at least 7.6 million
Engagement is reactions, comments and shares. Each median is across the news brands in Sweden; the total adds up all of their posts.
Brand by brand
Every news brand in Sweden, side by side
Each dot is one news brand in Sweden, placed by the measure you choose, with the median and middle half across them. 29 June 2026 to 20 September 2026.
Our count
Posts a day on each news brand's Facebook Page.
- Median in Sweden: at least 4.9 a day
- Middle half in Sweden: 3.1 to 9.3
Point at a dot, or tab to the dots and use the arrow keys (they move A to Z), to see which news brand it is. Press Enter to open its page. The table below lists every one, A to Z.
Posts each day, news brand by news brand
Each faint line is one news brand. Point at a dot above, or pick one here, to pick out its line.
- Median in Sweden
- Middle half in Sweden
- Each news brand
Days above 40 posts are cut off at the edge of the chart.
Show the figures as a table
| Day | Median in Sweden | Middle half in Sweden |
|---|---|---|
| Monday 29 June | 4 | 2 to 8.75 |
| Tuesday 30 June | 5 | 3 to 8.5 |
| Wednesday 1 July | 6 | 3 to 9.75 |
| Thursday 2 July | 5 | 3 to 9.25 |
| Friday 3 July | 5 | 3 to 10.8 |
| Saturday 4 July | 4 | 2 to 9 |
| Sunday 5 July | 5 | 2 to 8.75 |
| Monday 6 July | 5 | 3 to 8.75 |
| Tuesday 7 July | 4.5 | 3 to 8.75 |
| Wednesday 8 July | 4 | 3 to 8 |
| Thursday 9 July | 4 | 2.25 to 8.5 |
| Friday 10 July | 4 | 2.25 to 7.75 |
| Saturday 11 July | 3.5 | 3 to 6.75 |
| Sunday 12 July | 4 | 2 to 7.75 |
| Monday 13 July | 4 | 3 to 7 |
| Tuesday 14 July | 4.5 | 3 to 9 |
| Wednesday 15 July | 5 | 3 to 9 |
| Thursday 16 July | 4.5 | 3 to 8.75 |
| Friday 17 July | 5 | 3 to 10 |
| Saturday 18 July | 3.5 | 2 to 9 |
| Sunday 19 July | 4 | 2 to 7.75 |
| Monday 20 July | 4 | 2.25 to 7 |
| Tuesday 21 July | 4 | 2 to 8.5 |
| Wednesday 22 July | 4 | 3 to 9 |
| Thursday 23 July | 4 | 3 to 7 |
| Friday 24 July | 4.5 | 3 to 8.75 |
| Saturday 25 July | 4 | 2 to 6 |
| Sunday 26 July | 4 | 2.25 to 7 |
| Monday 27 July | 4 | 3 to 8 |
| Tuesday 28 July | 5 | 3 to 7 |
| Wednesday 29 July | 4 | 3 to 9 |
| Thursday 30 July | 4.5 | 4 to 8 |
| Friday 31 July | 5 | 2 to 8 |
| Saturday 1 August | 3 | 2 to 8 |
| Sunday 2 August | 4 | 2 to 7 |
| Monday 3 August | 5 | 3 to 8.5 |
| Tuesday 4 August | 4.5 | 3 to 9.5 |
| Wednesday 5 August | 4.5 | 3 to 9 |
| Thursday 6 August | 4.5 | 2 to 8.75 |
| Friday 7 August | 4 | 2 to 8.75 |
| Saturday 8 August | 4 | 2.25 to 8.5 |
| Sunday 9 August | 3 | 2 to 7.75 |
| Monday 10 August | 4.5 | 3 to 8.75 |
| Tuesday 11 August | 5 | 3 to 8 |
| Wednesday 12 August | 5.5 | 3 to 9.5 |
| Thursday 13 August | 5 | 4 to 10 |
| Friday 14 August | 4.5 | 3 to 8 |
| Saturday 15 August | 4 | 2 to 8.75 |
| Sunday 16 August | 3.5 | 2 to 8.5 |
| Monday 17 August | 5 | 3 to 8.75 |
| Tuesday 18 August | 5 | 3 to 10.8 |
| Wednesday 19 August | 7 | 4 to 11 |
| Thursday 20 August | 6 | 3.25 to 9 |
| Friday 21 August | 5.5 | 2 to 10 |
| Saturday 22 August | 4 | 2 to 7.5 |
| Sunday 23 August | 5 | 2.25 to 7 |
| Monday 24 August | 5 | 3 to 8.5 |
| Tuesday 25 August | 5 | 3 to 10.8 |
| Wednesday 26 August | 5 | 3 to 10 |
| Thursday 27 August | 4 | 3 to 9 |
| Friday 28 August | 4.5 | 3 to 10 |
| Saturday 29 August | 4 | 2 to 7.75 |
| Sunday 30 August | 4 | 2 to 8 |
| Monday 31 August | 4.5 | 2.25 to 9.75 |
| Tuesday 1 September | 5 | 4 to 8.5 |
| Wednesday 2 September | 5 | 2 to 9.5 |
| Thursday 3 September | 5 | 3.25 to 10.8 |
| Friday 4 September | 5 | 3 to 11.3 |
| Saturday 5 September | 4 | 3 to 9.75 |
| Sunday 6 September | 5 | 2 to 8 |
| Monday 7 September | 6.5 | 3 to 13.5 |
| Tuesday 8 September | 5.5 | 2.25 to 8 |
| Wednesday 9 September | 5.5 | 3 to 10 |
| Thursday 10 September | 4.5 | 3 to 10.8 |
| Friday 11 September | 5 | 3 to 10.8 |
| Saturday 12 September | 4 | 2 to 10.3 |
| Sunday 13 September | 6 | 3.25 to 10.8 |
| Monday 14 September | 7.5 | 3 to 12.8 |
| Tuesday 15 September | 5 | 3 to 9.5 |
| Wednesday 16 September | 6 | 3.25 to 9.5 |
| Thursday 17 September | 5.5 | 3 to 9.75 |
| Friday 18 September | 5.5 | 3 to 11.5 |
| Saturday 19 September | 4 | 2 to 8 |
| Sunday 20 September | 3.5 | 2 to 7.75 |
The median news brand
The median news brand in Sweden
Medians across the 38 news brands we compared in Sweden, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are each news brand's local time.
Share of posts by local hour
Show the figures as a table
| Local hour | Median share |
|---|---|
| 00:00 | 0.2% |
| 01:00 | 0% |
| 02:00 | 0% |
| 03:00 | 0% |
| 04:00 | 0% |
| 05:00 | 0.1% |
| 06:00 | 3.8% |
| 07:00 | 8.8% |
| 08:00 | 6.2% |
| 09:00 | 6.7% |
| 10:00 | 6.3% |
| 11:00 | 6.6% |
| 12:00 | 6.3% |
| 13:00 | 5.3% |
| 14:00 | 5.2% |
| 15:00 | 5.9% |
| 16:00 | 6.6% |
| 17:00 | 5.3% |
| 18:00 | 7.4% |
| 19:00 | 8.1% |
| 20:00 | 5.4% |
| 21:00 | 3.7% |
| 22:00 | 1.5% |
| 23:00 | 0.6% |
Posts a day by weekday
Show the figures as a table
| Weekday | Median posts a day |
|---|---|
| Monday | 4.88 |
| Tuesday | 4.58 |
| Wednesday | 5.21 |
| Thursday | 4.5 |
| Friday | 5.08 |
| Saturday | 3.75 |
| Sunday | 4.29 |
What they posted
Show the figures as a table
| Format | Median in Sweden |
|---|---|
| Photo | 20% |
| Video or reel | 26% |
| Album | 0% |
| Link | 54% |
| Text only | 0% |
| Other | 0% |
The news brands
Every news brand in Sweden
Each news brand's own figures. Sort by any column, and choose which columns to show. Being counted says nothing about which tools a newsroom uses.
Columns
News brands in Sweden, A to Z: their figures, 29 June 2026 to 20 September 2026. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
| Aftonbladet | 100k to 1m | 21.7 | 20,264 | 350 | 4,576 | over 99% | 30% | 86% |
|---|---|---|---|---|---|---|---|---|
| Alingsås Tidning | Under 100k | 7.5 | 616 | 12 | 61 | 22% | 22% | 54% |
| Barometern-OT | Under 100k | 3.7 | 696 | 63 | 52 | 28% | 21.1% | 61% |
| Bohusläningen | Under 100k | 12.1 | 749 | 15 | 86 | 18% | 23% | 80% |
| Borås Tidning (BT) | Under 100k | 9.9 | 622 | 22 | 93 | 13% | 32% | 111% |
| Corren (Östgöta Correspondenten) | Under 100k | 2 | 760 | 110 | 68 | 87% | 26% | 110% |
| Dagens industri (Di) | Under 100k | at least 1.9 | at least 805 | 52 | at least 136 | 100% | 28% | Not counted |
| Dagens Nyheter (DN) | 100k to 1m | 11.7 | 10,313 | 225 | 1,815 | 99% | 30% | 72.0% |
| Eskilstuna-Kuriren | Under 100k | 3.3 | 1,182 | 137 | 193 | 62% | 33% | 90% |
| Expressen | 100k to 1m | 62.8 | 28,720 | 150 | 7,431 | 49% | 29% | 97% |
| Folkbladet (Västerbotten) | Under 100k | 22.5 | 1,173 | 11 | 233 | 98% | 38% | 85% |
| Gefle Dagblad (GD) | Under 100k | 4.9 | 363 | 47 | 49 | 56% | 28% | 82% |
| Göteborgs-Posten (GP) | 100k to 1m | 41.8 | 3,457 | 15 | 609 | 8% | 23% | 93% |
| Hallands Nyheter (HN) | Under 100k | 6.9 | 1,109 | 62 | 160 | 95% | 33% | 98% |
| Hallandsposten (HP) | Under 100k | 17 | 622 | 10 | 91 | 11% | 27% | 62% |
| Helagotland (Gotlands Allehanda / Gotlands Tidningar) | Under 100k | 4.9 | 551 | 41 | 89 | 16% | 13% | 54% |
| Helsingborgs Dagblad (HD) | Under 100k | 3.1 | 989 | 128 | 139 | 96% | 5% | 72.3% |
| Jönköpings-Posten (JP) | Under 100k | 1.9 | 1,235 | 278 | 141 | 98% | 35% | 92% |
| Kungälvs-Posten | Under 100k | 6.1 | 567 | 32 | 62 | 20% | 30% | 83% |
| Kungsbacka-Posten | Under 100k | 3.4 | 361 | 20 | 46 | 23% | 34% | 66% |
| Mölndals-Posten | Under 100k | 5.6 | 503 | 21 | 64 | 36.7% | 26% | 86% |
| Nerikes Allehanda (NA) | Under 100k | 2 | 726 | 128 | 165 | 100% | 24% | 63% |
| Norran | Under 100k | 2.4 | 426 | 83 | 30 | 91% | 29% | 100% |
| Norrbottens-Kuriren | Under 100k | 5.1 | 873 | 51 | 95 | 36% | 30% | 99% |
| Norrköpings Tidningar (NT) | Under 100k | 3.7 | 663 | 70 | 88 | 40% | 17% | 104% |
| Norrländska Socialdemokraten (NSD) | Under 100k | 4.8 | 1,089 | 87 | 102 | 52% | 22% | 111% |
| Piteå-Tidningen (PT) | Under 100k | 1.9 | 670 | 155 | 63 | 82% | 22% | 112% |
| Smålandsposten | Under 100k | 3.1 | 477 | 59 | 65 | 29% | 15% | 86% |
| Södermanlands Nyheter (SN) | Under 100k | 1.8 | 256 | 54 | 26 | 70% | 23% | 82% |
| Strömstads Tidning | Under 100k | 3.4 | 154 | 17 | 8.8 | 18% | 25% | 90% |
| Sundsvalls Tidning (ST) | Under 100k | 6.7 | 1,220 | 86 | 180 | 49% | 36% | 88% |
| Svenska Dagbladet (SvD) | 100k to 1m | 5.2 | 702 | 33 | 150 | 22% | 28% | 85% |
| Sveriges Radio | 100k to 1m | 1.9 | 1,988 | 365 | 298 | 100% | 9% | 87% |
| Sydsvenskan | 100k to 1m | 3.5 | 2,131 | 229 | 375 | 86% | 7% | 64% |
| TTELA | Under 100k | 11.2 | 852 | 19 | 96 | 15% | 32% | 91% |
| Upsala Nya Tidning (UNT) | Under 100k | 2.5 | 783 | 69 | 95 | 42% | 24% | 62% |
| Västerbottens-Kuriren (VK) | Under 100k | 19.9 | 583 | 11 | 99 | 86% | 18% | 102% |
| Vestmanlands Läns Tidning (VLT) | Under 100k | 3.3 | 1,244 | 135 | 218 | 86% | 26% | 81% |
Places
Countries and regions
Talk to us
Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.
Contact us