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The posting benchmark

Koillissanomat on Facebook, beside its peers

How Koillissanomat's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 60 peers: news publishers in the Nordics with 10k to 100k followers.

Country
Finland
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Finland

Koillissanomat: 2 a day

Median in Finland: 27.4 a day

That is 25.4 fewer a day than the median in Finland.

Place the dots by

Posts a day54th/61Photos and video60th/61Evening posts56th/61Weekend day58th/60
Engagement per post39th/61Engagement a day59th/61Per 1,000 followers8th/61Comments per post55th/61Comments a day57th/61

Koillissanomat, Finland

54thof 61

Rank among its peers, highest first, posts a day

Koillissanomat posted 2 times a day to Facebook, at least 70% less than the median of 60 news publishers in the Nordics with 10k to 100k followers, 29 June to 20 September 2026.

Its first gap: posts a day

4.7 more posts a day would reach its peers' median. What it would take

See all nine measures

Koillissanomat's 60 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Koillissanomat beside 60 peers

Koillissanomat and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day254th of 616.6
Photos and video5%60th of 6177%
Evening posts13%56th of 6126%
Weekend day53%58th of 6082%
Engagement per post3039th of 6144
Engagement a day11159th of 61794
Engagement per 1,000 followers2.88th of 611.2
Comments per post4.955th of 6116
Comments a day9.857th of 6197

What it would take

What would reaching the median of its peers take?

4.7more posts a day

33 a week, to reach the median of its peers: 6.6 a day, against 2 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    5% of its posts; the median of its peers 77%

    10 more of its 14 posts a week as photos or video: 1 now, 11 at the median

  • Evening posts

    18:00 to midnight: 13% of its posts; the median of its peers 26%

    2 more of its 14 posts a week between 18:00 and midnight: 2 now, 4 at the median

  • Weekend day

    A weekend day: 53% of a weekday's posts; the median of its peers 82%

    3 more posts a weekend: 1 on Saturday and 2 on Sunday

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Koillissanomat's Facebook posts drew 9.8 comments a day, 90% less than the median of 60 news publishers in the Nordics with 10k to 100k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Koillissanomat's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Koillissanomat posted, beside its peers

Its own posts beside its 60 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Koillissanomat
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Koillissanomat, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayKoillissanomatMedian of its peers
Monday 29 June27
Tuesday 30 June37
Wednesday 1 July27.5
Thursday 2 July26
Friday 3 July36.5
Saturday 4 July16.5
Sunday 5 July17
Monday 6 July17.5
Tuesday 7 July36
Wednesday 8 July36.5
Thursday 9 July15.5
Friday 10 July46
Saturday 11 July34
Sunday 12 July06
Monday 13 July25.5
Tuesday 14 July26
Wednesday 15 July16
Thursday 16 July26
Friday 17 July26.5
Saturday 18 July15
Sunday 19 July05
Monday 20 July36
Tuesday 21 July16
Wednesday 22 July46.5
Thursday 23 July25
Friday 24 July15.5
Saturday 25 July24.5
Sunday 26 July16
Monday 27 July25
Tuesday 28 July36
Wednesday 29 July25.5
Thursday 30 July27
Friday 31 July36
Saturday 1 August16
Sunday 2 August25
Monday 3 August17
Tuesday 4 August27
Wednesday 5 August36
Thursday 6 August27.5
Friday 7 August26
Saturday 8 August26
Sunday 9 August05
Monday 10 August27
Tuesday 11 August27
Wednesday 12 August27
Thursday 13 August18
Friday 14 August26.5
Saturday 15 August16
Sunday 16 August05
Monday 17 August26.5
Tuesday 18 August27
Wednesday 19 August38
Thursday 20 August38
Friday 21 August38
Saturday 22 August05
Sunday 23 August05
Monday 24 August26
Tuesday 25 August37
Wednesday 26 August46.5
Thursday 27 August38
Friday 28 August39
Saturday 29 August15
Sunday 30 August06
Monday 31 August27
Tuesday 1 September17
Wednesday 2 September17
Thursday 3 September18
Friday 4 September38
Saturday 5 September36
Sunday 6 September16
Monday 7 September37
Tuesday 8 September27
Wednesday 9 September37
Thursday 10 September57.5
Friday 11 September17.5
Saturday 12 September46
Sunday 13 September27
Monday 14 September38
Tuesday 15 September17
Wednesday 16 September47.5
Thursday 17 September48.5
Friday 18 September18
Saturday 19 September26
Sunday 20 September15.5

Share of posts by local hour

Show the figures as a table
Share of posts by Koillissanomat in each local hour, beside the median of its peers.
Local hourKoillissanomatMedian of its peers
00:000%0.2%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:000%0.1%
06:000%5%
07:002.4%7.1%
08:0034.1%6.7%
09:009%7%
10:003%6.5%
11:006%6.9%
12:0010.1%6.4%
13:003%5.8%
14:005.4%5.6%
15:004.2%6%
16:003%6.3%
17:006.6%5.2%
18:004.2%6.4%
19:006.6%7.3%
20:000.6%5.6%
21:001.2%3.8%
22:000.6%1.6%
23:000%0.5%

Posts a day by weekday

Show the figures as a table
Posts a day by Koillissanomat on each local weekday, beside the median of its peers.
WeekdayKoillissanomatMedian of its peers
Monday2.086.42
Tuesday2.086.58
Wednesday2.676.46
Thursday2.336.83
Friday2.337.21
Saturday1.755.67
Sunday0.6675.79

What it posted

Show the figures as a table
Share of each format among posts by Koillissanomat, and the median across its peers.
FormatKoillissanomatIts peers, median
Photo1%62%
Video or reel4%19%
Album0%0%
Link95%20%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Koillissanomat, 18:00 to midnight: 13%
  • Median of its peers, 18:00 to midnight: 26%
  • On a weekend day, Koillissanomat posted 53% of a weekday's posts. The median of its peers: 82%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Koillissanomat's peers are 60 news publishers in the Nordics with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 60 peers, A to Z.

The peers

Its 60 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us