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The posting benchmark

Kaleva on Facebook, beside its peers

How Kaleva's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 66 peers: news publishers in the Nordics with 20k to 200k followers.

Country
Finland
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Finland

Kaleva: 10 a day

Median in Finland: 27.4 a day

That is 17.4 fewer a day than the median in Finland.

Place the dots by

Posts a day25th/67Photos and video66th/67Evening posts26th/67Weekend day18th/66
Engagement per post50th/67Engagement a day61st/67Per 1,000 followers45th/67Comments per post63rd/67Comments a day60th/67

Kaleva, Finland

25thof 67

Rank among its peers, highest first, posts a day

Kaleva posted 10 times a day to Facebook. The median of its 66 peers: 7.

Its first gap: photos and video

54 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 66 news publishers in the Nordics with 20k to 200k followers, 12 weeks to 20 September 2026.

See all nine measures

Kaleva's 66 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Kaleva beside 66 peers

Kaleva and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day1025th of 677
Photos and video1%66th of 6778%
Evening posts28%26th of 6726%
Weekend day92%18th of 6681%
Engagement per post2150th of 6742
Engagement a day38961st of 67884
Engagement per 1,000 followers0.4345th of 670.87
Comments per post4.463rd of 6719
Comments a day4460th of 67136

What it would take

What would reaching the median of its peers take?

Kaleva's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

54more posts a week

as photos or video, of its 70 a week: 1 now, 55 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 70 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • At or above the median of its peers on posts a day, evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Kaleva's Facebook posts drew 44 comments a day, at least 68% less than the median of 66 news publishers in the Nordics with 20k to 200k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Kaleva's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Kaleva posted, beside its peers

Its own posts beside its 66 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Kaleva
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Kaleva, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayKalevaMedian of its peers
Monday 29 June117
Tuesday 30 June87
Wednesday 1 July138
Thursday 2 July97
Friday 3 July68
Saturday 4 July77
Sunday 5 July98
Monday 6 July98
Tuesday 7 July77
Wednesday 8 July108
Thursday 9 July107
Friday 10 July127
Saturday 11 July125
Sunday 12 July96
Monday 13 July126.5
Tuesday 14 July97
Wednesday 15 July127
Thursday 16 July76.5
Friday 17 July97
Saturday 18 July96.5
Sunday 19 July105.5
Monday 20 July76.5
Tuesday 21 July56.5
Wednesday 22 July117
Thursday 23 July96
Friday 24 July106.5
Saturday 25 July85.5
Sunday 26 July96
Monday 27 July66.5
Tuesday 28 July157
Wednesday 29 July107.5
Thursday 30 July97
Friday 31 July97
Saturday 1 August86
Sunday 2 August75.5
Monday 3 August87
Tuesday 4 August108.5
Wednesday 5 August98.5
Thursday 6 August98
Friday 7 August116.5
Saturday 8 August66
Sunday 9 August76
Monday 10 August108
Tuesday 11 August127.5
Wednesday 12 August168
Thursday 13 August118.5
Friday 14 August188
Saturday 15 August58
Sunday 16 August57
Monday 17 August127.5
Tuesday 18 August89
Wednesday 19 August128
Thursday 20 August119
Friday 21 August139
Saturday 22 August146
Sunday 23 August126
Monday 24 August117
Tuesday 25 August107
Wednesday 26 August97.5
Thursday 27 August98.5
Friday 28 August149.5
Saturday 29 August157
Sunday 30 August146
Monday 31 August147.5
Tuesday 1 September158.5
Wednesday 2 September117
Thursday 3 September168.5
Friday 4 September108
Saturday 5 September126
Sunday 6 September86
Monday 7 September78
Tuesday 8 September97
Wednesday 9 September107.5
Thursday 10 September79
Friday 11 September98
Saturday 12 September107
Sunday 13 September97
Monday 14 September98.5
Tuesday 15 September98
Wednesday 16 September138
Thursday 17 September79
Friday 18 September79
Saturday 19 September116
Sunday 20 September96

Share of posts by local hour

Show the figures as a table
Share of posts by Kaleva in each local hour, beside the median of its peers.
Local hourKalevaMedian of its peers
00:000%0.3%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:000%0.1%
06:005.5%4.7%
07:006.8%6.5%
08:006.8%6.5%
09:006.5%6.8%
10:005.5%6.5%
11:005.6%6.7%
12:004.8%6.5%
13:007.8%6%
14:004.4%6%
15:005.6%5.9%
16:006.1%6.1%
17:006.3%5.3%
18:006.5%5.9%
19:005.7%7%
20:006.7%5.9%
21:005.4%4.7%
22:003.6%1.9%
23:000.4%0.7%

Posts a day by weekday

Show the figures as a table
Posts a day by Kaleva on each local weekday, beside the median of its peers.
WeekdayKalevaMedian of its peers
Monday9.677.33
Tuesday9.757.29
Wednesday11.37.08
Thursday9.57.08
Friday10.77.83
Saturday9.756.58
Sunday95.96

What it posted

Show the figures as a table
Share of each format among posts by Kaleva, and the median across its peers.
FormatKalevaIts peers, median
Photo1%68%
Video or reel1%14%
Album0%0%
Link99%18%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Kaleva, 18:00 to midnight: 28%
  • Median of its peers, 18:00 to midnight: 26%
  • On a weekend day, Kaleva posted 92% of a weekday's posts. The median of its peers: 81%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Kaleva's peers are 66 news publishers in the Nordics with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 66 peers, A to Z.

The peers

Its 66 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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