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The posting benchmark

Turun Sanomat (TS) on Facebook, beside its peers

How Turun Sanomat (TS)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 67 peers: news publishers in the Nordics with 20k to 200k followers.

Country
Finland
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Finland

Turun Sanomat (TS): 30.3 a day

Median in Finland: 27.4 a day

That is 3 more a day than the median in Finland.

Place the dots by

Posts a day8th/68Photos and video58th/68Evening posts14th/68Weekend day40th/67
Engagement per post60th/68Engagement a day32nd/68Per 1,000 followers59th/68Comments per post65th/68Comments a day40th/68

Turun Sanomat (TS), Finland

8thof 68

Rank among its peers, highest first, posts a day

Turun Sanomat (TS) posted 30.3 times a day to Facebook. The median of its 67 peers: 7.1.

Its first gap: photos and video

124 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 67 news publishers in the Nordics with 20k to 200k followers, 12 weeks to 20 September 2026.

See all nine measures

Turun Sanomat (TS)'s 67 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Turun Sanomat (TS) beside 67 peers

Turun Sanomat (TS) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day30.38th of 687.1
Photos and video19%58th of 6877%
Evening posts32%14th of 6826%
Weekend day79%40th of 6781%
Engagement per post1060th of 6842
Engagement a day89232nd of 68852
Engagement per 1,000 followers0.1759th of 680.87
Comments per post3.265th of 6819
Comments a day9740th of 68136

What it would take

What would reaching the median of its peers take?

Turun Sanomat (TS)'s posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

124more posts a week

as photos or video, of its 212 a week: 39 now, 163 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 212 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Weekend day

    A weekend day: 79% of a weekday's posts; the median of its peers 81%

    2 more posts a weekend, all on Saturday
  • At or above the median of its peers on posts a day and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Turun Sanomat (TS)'s posts drew 97 comments a day. The median of its peers: 136.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Turun Sanomat (TS)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Turun Sanomat (TS) posted, beside its peers

Its own posts beside its 67 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Turun Sanomat (TS)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Turun Sanomat (TS), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayTurun Sanomat (TS)Median of its peers
Monday 29 June227
Tuesday 30 June287
Wednesday 1 July268
Thursday 2 July307
Friday 3 July378
Saturday 4 July277
Sunday 5 July328
Monday 6 July268
Tuesday 7 July317
Wednesday 8 July288
Thursday 9 July277
Friday 10 July367
Saturday 11 July225
Sunday 12 July256
Monday 13 July296
Tuesday 14 July317
Wednesday 15 July347
Thursday 16 July267
Friday 17 July407
Saturday 18 July206
Sunday 19 July266
Monday 20 July307
Tuesday 21 July336
Wednesday 22 July327
Thursday 23 July306
Friday 24 July367
Saturday 25 July186
Sunday 26 July256
Monday 27 July236
Tuesday 28 July197
Wednesday 29 July287
Thursday 30 July347
Friday 31 July357
Saturday 1 August236
Sunday 2 August215
Monday 3 August217
Tuesday 4 August369
Wednesday 5 August298
Thursday 6 August408
Friday 7 August357
Saturday 8 August246
Sunday 9 August336
Monday 10 August298
Tuesday 11 August318
Wednesday 12 August378
Thursday 13 August478
Friday 14 August418
Saturday 15 August308
Sunday 16 August286
Monday 17 August297
Tuesday 18 August308
Wednesday 19 August428
Thursday 20 August269
Friday 21 August329
Saturday 22 August276
Sunday 23 August246
Monday 24 August207
Tuesday 25 August297
Wednesday 26 August298
Thursday 27 August429
Friday 28 August3610
Saturday 29 August287
Sunday 30 August296
Monday 31 August348
Tuesday 1 September358
Wednesday 2 September307
Thursday 3 September399
Friday 4 September338
Saturday 5 September306
Sunday 6 September236
Monday 7 September277
Tuesday 8 September317
Wednesday 9 September367
Thursday 10 September329
Friday 11 September378
Saturday 12 September217
Sunday 13 September207
Monday 14 September349
Tuesday 15 September438
Wednesday 16 September388
Thursday 17 September329
Friday 18 September439
Saturday 19 September226
Sunday 20 September316

Share of posts by local hour

Show the figures as a table
Share of posts by Turun Sanomat (TS) in each local hour, beside the median of its peers.
Local hourTurun Sanomat (TS)Median of its peers
00:000.6%0.2%
01:000.1%0%
02:000%0%
03:000.1%0%
04:000.6%0%
05:003.4%0%
06:006.4%4.5%
07:006.9%6.9%
08:007.2%6.5%
09:004.3%7%
10:004.5%6.5%
11:004.1%6.7%
12:004.5%6.4%
13:004.9%6.1%
14:004.8%5.8%
15:004.8%6%
16:005.8%6.1%
17:005.1%5.3%
18:004.6%6.2%
19:007.4%6.8%
20:008.6%6%
21:006.9%4.7%
22:002.9%1.8%
23:001.5%0.5%

Posts a day by weekday

Show the figures as a table
Posts a day by Turun Sanomat (TS) on each local weekday, beside the median of its peers.
WeekdayTurun Sanomat (TS)Median of its peers
Monday27.27.33
Tuesday31.37.42
Wednesday31.97.08
Thursday347.08
Friday36.87.92
Saturday24.56.17
Sunday26.45.92

What it posted

Show the figures as a table
Share of each format among posts by Turun Sanomat (TS), and the median across its peers.
FormatTurun Sanomat (TS)Its peers, median
Photo14%64%
Video or reel5%14%
Album0%0%
Link81%22%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Turun Sanomat (TS), 18:00 to midnight: 32%
  • Median of its peers, 18:00 to midnight: 26%
  • On a weekend day, Turun Sanomat (TS) posted 79% of a weekday's posts. The median of its peers: 81%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Turun Sanomat (TS)'s peers are 67 news publishers in the Nordics with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 67 peers, A to Z.

The peers

Its 67 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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