Skip to content

The posting benchmark

Hämeen Sanomat on Facebook, beside its peers

How Hämeen Sanomat's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 60 peers: news publishers in the Nordics with 10k to 100k followers.

Country
Finland
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Finland

Hämeen Sanomat: 30.4 a day

Median in Finland: 27.4 a day

That is 3.1 more a day than the median in Finland.

Place the dots by

Posts a day3rd/61Photos and video26th/61Evening posts59th/61Weekend day13th/60
Engagement per post59th/61Engagement a day43rd/61Per 1,000 followers55th/61Comments per post61st/61Comments a day61st/61

Hämeen Sanomat, Finland

3rdof 61

Rank among its peers, highest first, posts a day

Hämeen Sanomat posted 30.4 times a day to Facebook. The median of its 60 peers: 6.5.

Its first gap: evening posts

31 more of its posts a week between 18:00 and midnight would reach its peers' median. What it would take

Peers: 60 news publishers in the Nordics with 10k to 100k followers, 12 weeks to 20 September 2026.

See all nine measures

Hämeen Sanomat's 60 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Hämeen Sanomat beside 60 peers

Hämeen Sanomat and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day30.43rd of 616.5
Photos and video84%26th of 6176%
Evening posts12%59th of 6126%
Weekend day98%13th of 6082%
Engagement per post459th of 6144
Engagement a day60443rd of 61764
Engagement per 1,000 followers0.2055th of 611.2
Comments per post061st of 6116
Comments a day0.261st of 6196

What it would take

What would reaching the median of its peers take?

Hämeen Sanomat's posts a day are at or above the median of its peers, so this starts with evening posts, where it sits furthest below them.

31more posts a week

between 18:00 and midnight, of its 213 a week: 26 now, 57 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts in each local hour, beside the median of its peers

  • Hämeen Sanomat
  • Median of its peers
  • 18:00 to midnight
  • Auto-pilot's starting hours
  • Hämeen Sanomat, 18:00 to midnight: 12%
  • Median of its peers, 18:00 to midnight: 26%
Show as a table
Posts in each local hour, beside the median of its peers
HourHämeen SanomatMedian of its peers
00:004.2%0.2%
01:003.5%0.0%
02:001.8%0.0%
03:001.6%0.0%
04:003.5%0.0%
05:005.0%0.0%
06:006.3%5.0%
07:007.5%7.1%
08:007.1%6.7%
09:006.4%7.1%
10:005.6%6.5%
11:005.7%6.9%
12:005.1%6.4%
13:005.1%5.8%
14:004.8%5.4%
15:004.6%6.0%
16:005.1%6.3%
17:004.9%5.3%
18:004.4%6.7%
19:004.5%7.4%
20:003.1%5.7%
21:000.2%3.6%
22:000.0%1.5%
23:000.0%0.4%
Share of posts in each local hour over the 12 weeks, where each Page is based. Shaded: 18:00 to midnight. Hatched: auto-pilot's starting hours.

The other measures, in posts

  • At or above the median of its peers on posts a day, photos and video and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Hämeen Sanomat's Facebook posts drew 0.2 comments a day, 99% less than the median of 60 news publishers in the Nordics with 10k to 100k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Hämeen Sanomat's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Hämeen Sanomat posted, beside its peers

Its own posts beside its 60 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Hämeen Sanomat
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Hämeen Sanomat, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayHämeen SanomatMedian of its peers
Monday 29 June326.5
Tuesday 30 June297
Wednesday 1 July287
Thursday 2 July306
Friday 3 July326
Saturday 4 July326
Sunday 5 July266
Monday 6 July327
Tuesday 7 July306
Wednesday 8 July336
Thursday 9 July275
Friday 10 July326
Saturday 11 July304
Sunday 12 July285
Monday 13 July315
Tuesday 14 July346
Wednesday 15 July306
Thursday 16 July306
Friday 17 July306
Saturday 18 July305
Sunday 19 July315
Monday 20 July306
Tuesday 21 July335.5
Wednesday 22 July336
Thursday 23 July285
Friday 24 July315
Saturday 25 July284
Sunday 26 July295.5
Monday 27 July324.5
Tuesday 28 July316
Wednesday 29 July315
Thursday 30 July336
Friday 31 July316
Saturday 1 August285.5
Sunday 2 August274
Monday 3 August317
Tuesday 4 August337
Wednesday 5 August296
Thursday 6 August296
Friday 7 August315.5
Saturday 8 August276
Sunday 9 August315
Monday 10 August327
Tuesday 11 August297
Wednesday 12 August357
Thursday 13 August287.5
Friday 14 August296
Saturday 15 August315
Sunday 16 August325
Monday 17 August286
Tuesday 18 August347
Wednesday 19 August268
Thursday 20 August368
Friday 21 August308
Saturday 22 August305
Sunday 23 August315
Monday 24 August286
Tuesday 25 August357
Wednesday 26 August306
Thursday 27 August297.5
Friday 28 August359
Saturday 29 August275
Sunday 30 August306
Monday 31 August307
Tuesday 1 September326.5
Wednesday 2 September297
Thursday 3 September308
Friday 4 September327
Saturday 5 September285.5
Sunday 6 September316
Monday 7 September307
Tuesday 8 September326
Wednesday 9 September286
Thursday 10 September317
Friday 11 September317
Saturday 12 September296
Sunday 13 September317
Monday 14 September308
Tuesday 15 September287
Wednesday 16 September317
Thursday 17 September327
Friday 18 September277
Saturday 19 September305
Sunday 20 September305

Share of posts by local hour

Show the figures as a table
Share of posts by Hämeen Sanomat in each local hour, beside the median of its peers.
Local hourHämeen SanomatMedian of its peers
00:004.2%0.2%
01:003.5%0%
02:001.8%0%
03:001.6%0%
04:003.5%0%
05:005%0%
06:006.3%5%
07:007.5%7.1%
08:007.1%6.7%
09:006.4%7.1%
10:005.6%6.5%
11:005.7%6.9%
12:005.1%6.4%
13:005.1%5.8%
14:004.8%5.4%
15:004.6%6%
16:005.1%6.3%
17:004.9%5.3%
18:004.4%6.7%
19:004.5%7.4%
20:003.1%5.7%
21:000.2%3.6%
22:000%1.5%
23:000%0.4%

Posts a day by weekday

Show the figures as a table
Posts a day by Hämeen Sanomat on each local weekday, beside the median of its peers.
WeekdayHämeen SanomatMedian of its peers
Monday306.29
Tuesday316.54
Wednesday30.76.33
Thursday30.46.83
Friday30.46.92
Saturday305.21
Sunday305.25

What it posted

Show the figures as a table
Share of each format among posts by Hämeen Sanomat, and the median across its peers.
FormatHämeen SanomatIts peers, median
Photo84%57%
Video or reel0%20.6%
Album0%0%
Link16%22%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Hämeen Sanomat, 18:00 to midnight: 12%
  • Median of its peers, 18:00 to midnight: 26%
  • On a weekend day, Hämeen Sanomat posted 98% of a weekday's posts. The median of its peers: 82%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Hämeen Sanomat's peers are 60 news publishers in the Nordics with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 60 peers, A to Z.

The peers

Its 60 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us