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The posting benchmark

Lapin Kansa on Facebook, beside its peers

How Lapin Kansa's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 60 peers: news publishers in the Nordics with 10k to 100k followers.

Country
Finland
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Finland

Lapin Kansa: 7.1 a day

Median in Finland: 27.4 a day

That is 20.2 fewer a day than the median in Finland.

Place the dots by

Posts a day27th/61Photos and video60th/61Evening posts27th/61Weekend day51st/60
Engagement per post46th/61Engagement a day54th/61Per 1,000 followers47th/61Comments per post55th/61Comments a day54th/61

Lapin Kansa, Finland

27thof 61

Rank among its peers, highest first, posts a day

Lapin Kansa posted 7.1 times a day to Facebook. The median of its 60 peers: 6.6.

Its first gap: photos and video

36 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 60 news publishers in the Nordics with 10k to 100k followers, 12 weeks to 20 September 2026.

See all nine measures

Lapin Kansa's 60 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Lapin Kansa beside 60 peers

Lapin Kansa and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day7.127th of 616.6
Photos and video6%60th of 6177%
Evening posts27%27th of 6126%
Weekend day63%51st of 6082%
Engagement per post1946th of 6144
Engagement a day38354th of 61794
Engagement per 1,000 followers0.4547th of 611.2
Comments per post4.855th of 6116
Comments a day3454th of 6197

What it would take

What would reaching the median of its peers take?

Lapin Kansa's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

36more posts a week

as photos or video, of its 50 a week: 3 now, 39 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 50 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Weekend day

    A weekend day: 63% of a weekday's posts; the median of its peers 82%

    4 more posts a weekend: 2 on Saturday and 2 on Sunday
  • At or above the median of its peers on posts a day and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Lapin Kansa's Facebook posts drew 34 comments a day, 65% less than the median of 60 news publishers in the Nordics with 10k to 100k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Lapin Kansa's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Lapin Kansa posted, beside its peers

Its own posts beside its 60 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Lapin Kansa
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Lapin Kansa, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayLapin KansaMedian of its peers
Monday 29 June87
Tuesday 30 June87
Wednesday 1 July87.5
Thursday 2 July116
Friday 3 July96.5
Saturday 4 July66.5
Sunday 5 July47
Monday 6 July127.5
Tuesday 7 July106
Wednesday 8 July116.5
Thursday 9 July105.5
Friday 10 July106
Saturday 11 July44
Sunday 12 July46
Monday 13 July65.5
Tuesday 14 July66
Wednesday 15 July46
Thursday 16 July96
Friday 17 July76.5
Saturday 18 July55
Sunday 19 July75
Monday 20 July96
Tuesday 21 July146
Wednesday 22 July136.5
Thursday 23 July135
Friday 24 July95.5
Saturday 25 July74.5
Sunday 26 July86
Monday 27 July35
Tuesday 28 July46
Wednesday 29 July25.5
Thursday 30 July37
Friday 31 July46
Saturday 1 August06
Sunday 2 August15
Monday 3 August77
Tuesday 4 August97
Wednesday 5 August86
Thursday 6 August57.5
Friday 7 August96
Saturday 8 August106
Sunday 9 August65
Monday 10 August87
Tuesday 11 August107
Wednesday 12 August107
Thursday 13 August88
Friday 14 August76.5
Saturday 15 August96
Sunday 16 August45
Monday 17 August66.5
Tuesday 18 August17
Wednesday 19 August48
Thursday 20 August98
Friday 21 August118
Saturday 22 August45
Sunday 23 August45
Monday 24 August146
Tuesday 25 August87
Wednesday 26 August116.5
Thursday 27 August98
Friday 28 August119
Saturday 29 August115
Sunday 30 August76
Monday 31 August87
Tuesday 1 September67
Wednesday 2 September87
Thursday 3 September98
Friday 4 September78
Saturday 5 September46
Sunday 6 September56
Monday 7 September77
Tuesday 8 September37
Wednesday 9 September27
Thursday 10 September47.5
Friday 11 September47.5
Saturday 12 September36
Sunday 13 September27
Monday 14 September108
Tuesday 15 September137
Wednesday 16 September147.5
Thursday 17 September68.5
Friday 18 September88
Saturday 19 September36
Sunday 20 September35.5

Share of posts by local hour

Show the figures as a table
Share of posts by Lapin Kansa in each local hour, beside the median of its peers.
Local hourLapin KansaMedian of its peers
00:000%0.2%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:000%0.1%
06:000.5%5%
07:007.4%7.1%
08:005.8%6.7%
09:007.7%7%
10:008.2%6.5%
11:004.7%6.9%
12:004.2%6.4%
13:005.2%5.8%
14:004.8%5.6%
15:007.2%6%
16:009.4%6.3%
17:007.5%5.2%
18:007.7%6.4%
19:007.3%7.3%
20:008.4%5.6%
21:003.2%3.8%
22:000.8%1.6%
23:000%0.5%

Posts a day by weekday

Show the figures as a table
Posts a day by Lapin Kansa on each local weekday, beside the median of its peers.
WeekdayLapin KansaMedian of its peers
Monday8.176.42
Tuesday7.676.58
Wednesday7.926.46
Thursday86.83
Friday87.21
Saturday5.55.67
Sunday4.585.79

What it posted

Show the figures as a table
Share of each format among posts by Lapin Kansa, and the median across its peers.
FormatLapin KansaIts peers, median
Photo0%62%
Video or reel6%19%
Album0%0%
Link94%20%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Lapin Kansa, 18:00 to midnight: 27%
  • Median of its peers, 18:00 to midnight: 26%
  • On a weekend day, Lapin Kansa posted 63% of a weekday's posts. The median of its peers: 82%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Lapin Kansa's peers are 60 news publishers in the Nordics with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 60 peers, A to Z.

The peers

Its 60 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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