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The posting benchmark

Dagbladet Information on Facebook, beside its peers

How Dagbladet Information's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 37 peers: news publishers in the Nordics with 50k to 500k followers.

Country
Denmark
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Denmark

Dagbladet Information: 10.5 a day

No median is printed for Denmark.

Place the dots by

Posts a day23rd/38Photos and video36th/38Evening posts26th/38Weekend day19th/37
Engagement per post23rd/38Engagement a day22nd/38Per 1,000 followers24th/38Comments per post15th/38Comments a day20th/38

Dagbladet Information, Denmark

23rdof 38

Rank among its peers, highest first, posts a day

Dagbladet Information posted 10.5 times a day to Facebook. The median of its 37 peers: 13.5.

Its first gap: photos and video

52 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 37 news publishers in the Nordics with 50k to 500k followers, 12 weeks to 20 September 2026.

See all nine measures

Dagbladet Information's 37 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Dagbladet Information beside 37 peers

Dagbladet Information and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day10.523rd of 3813.5
Photos and video20%36th of 3890%
Evening posts22%26th of 3827%
Weekend day80%19th of 3779%
Engagement per post3123rd of 3837
Engagement a day1,34422nd of 381,594
Engagement per 1,000 followers0.1924th of 380.28
Comments per post3015th of 3825
Comments a day31320th of 38318

What it would take

What would reaching the median of its peers take?

Dagbladet Information's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

52more posts a week

as photos or video, of its 74 a week: 15 now, 67 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 74 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Posts a day

    10.5 now; the median of its peers 13.5

    3 more a day, 21 a week

  • Evening posts

    18:00 to midnight: 22.0% of its posts; the median of its peers 27.3%

    5 more of its 74 posts a week between 18:00 and midnight: 16 now, 21 at the median
  • At or above the median of its peers on a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Dagbladet Information's posts drew 313 comments a day. The median of its peers: 318.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Dagbladet Information's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Dagbladet Information posted, beside its peers

Its own posts beside its 37 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Dagbladet Information
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Dagbladet Information, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayDagbladet InformationMedian of its peers
Monday 29 June1314
Tuesday 30 June1015
Wednesday 1 July1115
Thursday 2 July1213
Friday 3 July816
Saturday 4 July612
Sunday 5 July813
Monday 6 July1115
Tuesday 7 July1013
Wednesday 8 July1013
Thursday 9 July1014
Friday 10 July713
Saturday 11 July812
Sunday 12 July911
Monday 13 July1112
Tuesday 14 July912
Wednesday 15 July1014
Thursday 16 July1113
Friday 17 July714
Saturday 18 July312
Sunday 19 July79
Monday 20 July1014
Tuesday 21 July1313
Wednesday 22 July1214
Thursday 23 July1214
Friday 24 July1116
Saturday 25 July912
Sunday 26 July912
Monday 27 July1013
Tuesday 28 July1012
Wednesday 29 July1013
Thursday 30 July1114
Friday 31 July1015
Saturday 1 August614
Sunday 2 August913
Monday 3 August913
Tuesday 4 August913
Wednesday 5 August913
Thursday 6 August1215
Friday 7 August1512
Saturday 8 August811
Sunday 9 August610
Monday 10 August1612
Tuesday 11 August1414
Wednesday 12 August1414
Thursday 13 August1415
Friday 14 August1011
Saturday 15 August1013
Sunday 16 August1112
Monday 17 August1213
Tuesday 18 August1215
Wednesday 19 August1314
Thursday 20 August1213
Friday 21 August1116
Saturday 22 August1112
Sunday 23 August1010
Monday 24 August1117
Tuesday 25 August913
Wednesday 26 August1316
Thursday 27 August916
Friday 28 August1317
Saturday 29 August1014
Sunday 30 August1115
Monday 31 August1115
Tuesday 1 September1214
Wednesday 2 September1216
Thursday 3 September1416
Friday 4 September1315
Saturday 5 September1012
Sunday 6 September1112
Monday 7 September1314
Tuesday 8 September1315
Wednesday 9 September1015
Thursday 10 September1014
Friday 11 September1014
Saturday 12 September814
Sunday 13 September1014
Monday 14 September1014
Tuesday 15 September1114
Wednesday 16 September1213
Thursday 17 September1216
Friday 18 September1115
Saturday 19 September1313
Sunday 20 September1012

Share of posts by local hour

Show the figures as a table
Share of posts by Dagbladet Information in each local hour, beside the median of its peers.
Local hourDagbladet InformationMedian of its peers
00:000%0.3%
01:000%0.1%
02:000%0%
03:000%0%
04:000%0%
05:000%0.6%
06:000.2%4.3%
07:008.6%6%
08:008.8%6.8%
09:009.3%6.8%
10:0010.2%6.7%
11:006.5%6.4%
12:007.5%5.8%
13:009.4%6.2%
14:002.8%6%
15:009.3%5.7%
16:001.6%6%
17:003.9%5.6%
18:000.2%5.6%
19:008.3%6.3%
20:006%6.3%
21:007.2%5.1%
22:000.2%2.3%
23:000%1.1%

Posts a day by weekday

Show the figures as a table
Posts a day by Dagbladet Information on each local weekday, beside the median of its peers.
WeekdayDagbladet InformationMedian of its peers
Monday11.413.4
Tuesday1113.1
Wednesday11.313.8
Thursday11.613.9
Friday10.514
Saturday8.513.5
Sunday9.2512.8

What it posted

Show the figures as a table
Share of each format among posts by Dagbladet Information, and the median across its peers.
FormatDagbladet InformationIts peers, median
Photo18%87%
Video or reel2%7%
Album0%0%
Link80%6%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Dagbladet Information, 18:00 to midnight: 22%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, Dagbladet Information posted 80% of a weekday's posts. The median of its peers: 79%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Dagbladet Information's peers are 37 news publishers in the Nordics with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 37 peers, A to Z.

The peers

Its 37 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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