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The posting benchmark

mbl.is / Morgunblaðið on Facebook, beside its peers

How mbl.is / Morgunblaðið's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 37 peers: news publishers in the Nordics with 50k to 500k followers.

Country
Iceland
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Place the dots by

Posts a day3rd/38Photos and video14th/38Evening posts21st/38Weekend day18th/37
Engagement per post20th/38Engagement a day4th/38Per 1,000 followers19th/38Comments per post21st/38Comments a day5th/38

mbl.is / Morgunblaðið, Iceland

3rdof 38

Rank among its peers, highest first, posts a day

Mbl.is / Morgunblaðið posted 62.2 times a day to Facebook. The median of its 37 peers: 12.5.

The comments its posts draw

1,377 comments a day, 4.4 times the median of its peers. What it would take

Peers: 37 news publishers in the Nordics with 50k to 500k followers, 12 weeks to 20 September 2026.

See all nine measures

mbl.is / Morgunblaðið's 37 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

mbl.is / Morgunblaðið beside 37 peers

mbl.is / Morgunblaðið and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day62.23rd of 3812.5
Photos and video96%14th of 3886%
Evening posts26%21st of 3827%
Weekend day80%18th of 3779%
Engagement per post3620th of 3837
Engagement a day7,0184th of 381,554
Engagement per 1,000 followers0.2819th of 380.27
Comments per post2221st of 3826
Comments a day1,3775th of 38313

The comments

The comments its posts draw

1,377comments a day

on its Facebook posts, 4.4 times the median of its peers (313)

Spread evenly over 24 hours, that is 57 an hour.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: mbl.is / Morgunblaðið beside its 37 peers

  • mbl.is / Morgunblaðið: 1,377 a day
  • Median of its peers: 313
  • 90th percentile of its peers: 1,394
  • Middle half of its peers: 136 to 610
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Evening posts

    18:00 to midnight: 25.9% of its posts; the median of its peers 27.3%

    6 more of its 435 posts a week between 18:00 and midnight: 113 now, 119 at the median
  • At or above the median of its peers on posts a day, photos and video and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside mbl.is / Morgunblaðið's.

Type its name, then choose it.

Or one of its peers

Day by day

How mbl.is / Morgunblaðið posted, beside its peers

Its own posts beside its 37 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • mbl.is / Morgunblaðið
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by mbl.is / Morgunblaðið, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
Daymbl.is / MorgunblaðiðMedian of its peers
Monday 29 June5313
Tuesday 30 June7112
Wednesday 1 July7313
Thursday 2 July6512
Friday 3 July6912
Saturday 4 July559
Sunday 5 July4412
Monday 6 July7914
Tuesday 7 July6712
Wednesday 8 July7712
Thursday 9 July6113
Friday 10 July8013
Saturday 11 July5712
Sunday 12 July6111
Monday 13 July4012
Tuesday 14 July4511
Wednesday 15 July5312
Thursday 16 July6012
Friday 17 July5412
Saturday 18 July3912
Sunday 19 July489
Monday 20 July6012
Tuesday 21 July6413
Wednesday 22 July4713
Thursday 23 July5713
Friday 24 July6616
Saturday 25 July7311
Sunday 26 July4111
Monday 27 July5512
Tuesday 28 July5812
Wednesday 29 July5512
Thursday 30 July4914
Friday 31 July6613
Saturday 1 August4913
Sunday 2 August3913
Monday 3 August4012
Tuesday 4 August4113
Wednesday 5 August5712
Thursday 6 August7312
Friday 7 August6812
Saturday 8 August539
Sunday 9 August3710
Monday 10 August5612
Tuesday 11 August5014
Wednesday 12 August7714
Thursday 13 August4714
Friday 14 August7511
Saturday 15 August6112
Sunday 16 August4912
Monday 17 August6012
Tuesday 18 August6913
Wednesday 19 August8013
Thursday 20 August7912
Friday 21 August5715
Saturday 22 August7111
Sunday 23 August4610
Monday 24 August6516
Tuesday 25 August5312
Wednesday 26 August7413
Thursday 27 August9014
Friday 28 August7717
Saturday 29 August7313
Sunday 30 August7912
Monday 31 August5713
Tuesday 1 September8212
Wednesday 2 September7312
Thursday 3 September6915
Friday 4 September7315
Saturday 5 September4510
Sunday 6 September3911
Monday 7 September8913
Tuesday 8 September8315
Wednesday 9 September9314
Thursday 10 September8113
Friday 11 September8711
Saturday 12 September6214
Sunday 13 September5112
Monday 14 September6814
Tuesday 15 September6914
Wednesday 16 September7213
Thursday 17 September8516
Friday 18 September7115
Saturday 19 September4713
Sunday 20 September4512

Share of posts by local hour

Show the figures as a table
Share of posts by mbl.is / Morgunblaðið in each local hour, beside the median of its peers.
Local hourmbl.is / MorgunblaðiðMedian of its peers
00:002%0.3%
01:000.1%0%
02:000.1%0%
03:000.1%0%
04:000%0%
05:000%0.6%
06:004.5%4.1%
07:006%6%
08:005.4%6.8%
09:006.4%6.8%
10:006.6%6.7%
11:008.4%6.4%
12:006.4%5.9%
13:006.5%6.2%
14:006.4%6%
15:005.5%5.8%
16:005%6%
17:004.7%5.7%
18:004.4%5.7%
19:004%6.3%
20:004.4%6.4%
21:004.5%5.4%
22:004.2%2.2%
23:004.4%0.7%

Posts a day by weekday

Show the figures as a table
Posts a day by mbl.is / Morgunblaðið on each local weekday, beside the median of its peers.
Weekdaymbl.is / MorgunblaðiðMedian of its peers
Monday60.212.8
Tuesday62.713.1
Wednesday69.313.2
Thursday6813.6
Friday70.313.3
Saturday57.111.1
Sunday48.311.3

What it posted

Show the figures as a table
Share of each format among posts by mbl.is / Morgunblaðið, and the median across its peers.
Formatmbl.is / MorgunblaðiðIts peers, median
Photo94%86%
Video or reel2%7%
Album0%0%
Link4%7%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • mbl.is / Morgunblaðið, 18:00 to midnight: 26%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, mbl.is / Morgunblaðið posted 80% of a weekday's posts. The median of its peers: 79%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

mbl.is / Morgunblaðið's peers are 37 news publishers in the Nordics with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 37 peers, A to Z.

The peers

Its 37 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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