7NEWS Melbourne on Facebook, beside its peers

How 7NEWS Melbourne's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 73 peers: broadcasters worldwide with 1m to 10m followers.

Country: Australia
Region: Australia and New Zealand
Kind: Broadcaster
Followers: 1m to 10m

Within Australia

7NEWS Melbourne: 86.5 a day

Median in Australia: 17.2 a day

That is 69.3 more a day than the median in Australia.

Posts a day32nd/74Photos and video44th/74Evening postsWeekend day

Engagement per post41st/74Engagement a day46th/74Per 1,000 followers39th/74Comments per post32nd/74Comments a day30th/74

7NEWS Melbourne, Australia

Place the dots by

32ndof 74

Rank among its peers, highest first, posts a day

7NEWS Melbourne posted 86.5 times a day to Facebook. The median of its 73 peers: 63.

Peers: 73 broadcasters worldwide with 1m to 10m followers, 12 weeks to 20 September 2026.

See all nine measures

7NEWS Melbourne's 73 peers, lifted out of the 976 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v7.

7NEWS Melbourne beside 73 peers

7NEWS Melbourne and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v7.
Measure	Figure	Rank among its peers, highest first	Median of its peers
Posts a day	86.5	32nd of 74	63
Photos and video	74%	44th of 74	82%
Evening posts	Not counted	No rank	29%
Weekend day	Not counted	No rank	78%
Engagement per post	89	41st of 74	96
Engagement a day	35,690	46th of 74	47,326
Engagement per 1,000 followers	0.033	39th of 74	0.036
Comments per post	80	32nd of 74	74
Comments a day	6,941	30th of 74	4,977

Put it beside up to three news brands

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Posting patterns and peers

When it posts, day by day and hour by hour

Median of its peers, 18:00 to midnight: 29%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v7.

Who is it compared with?

7NEWS Melbourne's peers are 73 broadcasters worldwide with 1m to 10m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 73 peers, A to Z.

At or above the median of its peers on posts a day

7NEWS Melbourne posts at or above the median of its peers: 86.5 a day, against their 63.

In posts, measure by measure

Photos and video
74% of its posts; the median of its peers 82%
51 more of its 606 posts a week as photos or video: 448 now, 499 at the median
At or above the median of its peers on posts a day.
No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
12:30Opinion: The ferry fare rise is the wrong fix
14:00Night markets return to the Greyport waterfront this Friday

FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. Demo data. Illustrative figures. Labels as they appear in Sence, September 2026.

The comments that come with them

7NEWS Melbourne's posts drew 6,941 comments a day, 1.4 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Its 73 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

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