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The posting benchmark

RUHR24 on Facebook, beside its peers

How RUHR24's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 54 peers: news publishers and digital-native newsrooms in Germany with 30k to 300k followers.

Country
Germany
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Germany

RUHR24: 25.3 a day

Median in Germany: 25.1 a day

That is 0.3 more a day than the median in Germany.

Place the dots by

Posts a day29th/55Photos and video47th/55Evening posts36th/55Weekend day10th/51
Engagement per post41st/55Engagement a day38th/55Per 1,000 followers43rd/55Comments per post45th/55Comments a day42nd/55

RUHR24, Germany

29thof 55

Rank among its peers, highest first, posts a day

RUHR24 posted 25.3 times a day to Facebook. The median of its 54 peers: 25.5.

Its first gap: photos and video

24 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 54 news publishers and digital-native newsrooms in Germany with 30k to 300k followers, 12 weeks to 20 September 2026.

See all nine measures

RUHR24's 54 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

RUHR24 beside 54 peers

RUHR24 and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day25.329th of 5525.5
Photos and video3%47th of 5517%
Evening posts24%36th of 5527%
Weekend day87%10th of 5176%
Engagement per post541st of 5513
Engagement a day64738th of 551,461
Engagement per 1,000 followers0.04543rd of 550.11
Comments per post4.745th of 5515
Comments a day11942nd of 55361

What it would take

What would reaching the median of its peers take?

RUHR24's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

24more posts a week

as photos or video, of its 177 a week: 6 now, 30 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 177 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Posts a day

    25.3 now; the median of its peers 25.5

    0.2 more a day, 2 a week

  • Evening posts

    18:00 to midnight: 24% of its posts; the median of its peers 27%

    5 more of its 177 posts a week between 18:00 and midnight: 43 now, 48 at the median
  • At or above the median of its peers on a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

RUHR24's Facebook posts drew 119 comments a day, 67% less than the median of 54 news publishers and digital-native newsrooms in Germany with 30k to 300k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside RUHR24's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How RUHR24 posted, beside its peers

Its own posts beside its 54 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • RUHR24
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by RUHR24, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayRUHR24Median of its peers
Monday 29 June2724
Tuesday 30 June2423.5
Wednesday 1 July2323.5
Thursday 2 July2723
Friday 3 July2824
Saturday 4 July2519
Sunday 5 July2517.5
Monday 6 July2723.5
Tuesday 7 July2723.5
Wednesday 8 July3124
Thursday 9 July3227
Friday 10 July2924.5
Saturday 11 July2118.5
Sunday 12 July2118.5
Monday 13 July2625.5
Tuesday 14 July2625
Wednesday 15 July2422
Thursday 16 July2222.5
Friday 17 July2922
Saturday 18 July2315.5
Sunday 19 July2017.5
Monday 20 July2022.5
Tuesday 21 July2121
Wednesday 22 July2922
Thursday 23 July3023.5
Friday 24 July2522.5
Saturday 25 July2415.5
Sunday 26 July2117.5
Monday 27 July2325.5
Tuesday 28 July2328
Wednesday 29 July1927
Thursday 30 July2727
Friday 31 July2129
Saturday 1 August2222
Sunday 2 August2121
Monday 3 August2124
Tuesday 4 August2427
Wednesday 5 August2326
Thursday 6 August2925.5
Friday 7 August3126
Saturday 8 August2921
Sunday 9 August2620.5
Monday 10 August3626.5
Tuesday 11 August3625
Wednesday 12 August3828.5
Thursday 13 August3428
Friday 14 August3127
Saturday 15 August3419
Sunday 16 August3020.5
Monday 17 August2826
Tuesday 18 August3726
Wednesday 19 August3027.5
Thursday 20 August2427.5
Friday 21 August1426
Saturday 22 August2721.5
Sunday 23 August4522.5
Monday 24 August4125.5
Tuesday 25 August1825.5
Wednesday 26 August2526.5
Thursday 27 August2627
Friday 28 August2827
Saturday 29 August1919.5
Sunday 30 August2121
Monday 31 August2726.5
Tuesday 1 September2627.5
Wednesday 2 September2526
Thursday 3 September2327.5
Friday 4 September2127
Saturday 5 September2020
Sunday 6 September2418.5
Monday 7 September3026
Tuesday 8 September2527
Wednesday 9 September2327
Thursday 10 September2328
Friday 11 September2527
Saturday 12 September1421.5
Sunday 13 September1524.5
Monday 14 September1528.5
Tuesday 15 September2228
Wednesday 16 September2428
Thursday 17 September2327.5
Friday 18 September2430.5
Saturday 19 September1124.5
Sunday 20 September2025.5

Share of posts by local hour

Show the figures as a table
Share of posts by RUHR24 in each local hour, beside the median of its peers.
Local hourRUHR24Median of its peers
00:000.4%0.3%
01:000.5%0.1%
02:000.2%0.1%
03:000.2%0.1%
04:000.8%0.1%
05:000.8%0.6%
06:001.7%3.7%
07:006.3%4.9%
08:005.5%5.9%
09:007.1%5.9%
10:007%5.9%
11:007.1%6.3%
12:006.4%6.3%
13:006.5%6.4%
14:007%6.6%
15:006%6.6%
16:006.7%6.6%
17:005.5%6.5%
18:005.9%6.8%
19:005.4%6.4%
20:004.8%6%
21:005.2%4.8%
22:002.3%2.4%
23:000.7%0.7%

Posts a day by weekday

Show the figures as a table
Posts a day by RUHR24 on each local weekday, beside the median of its peers.
WeekdayRUHR24Median of its peers
Monday27.625.9
Tuesday25.826.3
Wednesday26.226.2
Thursday26.725.9
Friday25.527.1
Saturday21.921.6
Sunday23.722.5

What it posted

Show the figures as a table
Share of each format among posts by RUHR24, and the median across its peers.
FormatRUHR24Its peers, median
Photo0%6%
Video or reel2%3%
Album1%0%
Link97%91%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • RUHR24, 18:00 to midnight: 24%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, RUHR24 posted 87% of a weekday's posts. The median of its peers: 76%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

RUHR24's peers are 54 news publishers and digital-native newsrooms in Germany with 30k to 300k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 54 peers, A to Z.

The peers

Its 54 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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