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The posting benchmark

TAG24 on Facebook, beside its peers

How TAG24's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 54 peers: news publishers and digital-native newsrooms in Germany with 30k to 300k followers.

Country
Germany
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Germany

TAG24: 68.5 a day

Median in Germany: 25.1 a day

That is 43.5 more a day than the median in Germany.

Place the dots by

Posts a day10th/55Photos and video53rd/55Evening posts29th/55Weekend day27th/51
Engagement per post50th/55Engagement a day43rd/55Per 1,000 followers53rd/55Comments per post50th/55Comments a day38th/55

TAG24, Germany

10thof 55

Rank among its peers, highest first, posts a day

TAG24 posted 68.5 times a day to Facebook, 2.7 times the median of 54 news publishers and digital-native newsrooms in Germany with 30k to 300k followers, 29 June to 20 September 2026.

Its first gap: photos and video

79 more of its posts a week as photos or video would reach its peers' median. What it would take

See all nine measures

TAG24's 54 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

TAG24 beside 54 peers

TAG24 and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day68.510th of 5525.4
Photos and videounder 1%53rd of 5517%
Evening posts27%29th of 5527%
Weekend day74%27th of 5176%
Engagement per post250th of 5513
Engagement a day54043rd of 551,461
Engagement per 1,000 followers0.01953rd of 550.11
Comments per post2.150th of 5515
Comments a day14538th of 55361

What it would take

What would reaching the median of its peers take?

TAG24's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

79more posts a week

as photos or video, of its 480 a week: 1 now, 80 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 480 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Evening posts

    18:00 to midnight: 27% of its posts; the median of its peers 27%

    2 more of its 480 posts a week between 18:00 and midnight: 129 now, 131 at the median

  • Weekend day

    A weekend day: 74% of a weekday's posts; the median of its peers 76%

    5 more posts a weekend: 1 on Saturday and 4 on Sunday
  • At or above the median of its peers on posts a day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

TAG24's Facebook posts drew 145 comments a day, 60% less than the median of 54 news publishers and digital-native newsrooms in Germany with 30k to 300k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside TAG24's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How TAG24 posted, beside its peers

Its own posts beside its 54 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • TAG24
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by TAG24, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayTAG24Median of its peers
Monday 29 June6624
Tuesday 30 June5823.5
Wednesday 1 July7823
Thursday 2 July7123
Friday 3 July8524
Saturday 4 July5219
Sunday 5 July5317.5
Monday 6 July7623.5
Tuesday 7 July5823.5
Wednesday 8 July8324
Thursday 9 July10327
Friday 10 July8124.5
Saturday 11 July4518.5
Sunday 12 July5618.5
Monday 13 July8425.5
Tuesday 14 July9525
Wednesday 15 July7322
Thursday 16 July6622
Friday 17 July7622
Saturday 18 July5915.5
Sunday 19 July6217.5
Monday 20 July7422
Tuesday 21 July7921
Wednesday 22 July7622
Thursday 23 July7723.5
Friday 24 July6822.5
Saturday 25 July7915.5
Sunday 26 July5117.5
Monday 27 July6224.5
Tuesday 28 July8227
Wednesday 29 July9026.5
Thursday 30 July10427
Friday 31 July8528.5
Saturday 1 August4522
Sunday 2 August4721
Monday 3 August7523
Tuesday 4 August7226.5
Wednesday 5 August5726
Thursday 6 August7325.5
Friday 7 August7226
Saturday 8 August7321
Sunday 9 August6320.5
Monday 10 August7526.5
Tuesday 11 August7225
Wednesday 12 August5628.5
Thursday 13 August7428
Friday 14 August6627
Saturday 15 August5119
Sunday 16 August5420.5
Monday 17 August6626
Tuesday 18 August7626
Wednesday 19 August7827.5
Thursday 20 August6726.5
Friday 21 August6625
Saturday 22 August5721.5
Sunday 23 August4422.5
Monday 24 August6225.5
Tuesday 25 August7724.5
Wednesday 26 August8125.5
Thursday 27 August8826.5
Friday 28 August6427
Saturday 29 August5119
Sunday 30 August4720.5
Monday 31 August8026.5
Tuesday 1 September9326.5
Wednesday 2 September6525.5
Thursday 3 September7626.5
Friday 4 September7426.5
Saturday 5 September5519.5
Sunday 6 September5918.5
Monday 7 September7326
Tuesday 8 September7026.5
Wednesday 9 September7125.5
Thursday 10 September7927
Friday 11 September7526.5
Saturday 12 September4020.5
Sunday 13 September5624
Monday 14 September6627.5
Tuesday 15 September7428
Wednesday 16 September6628
Thursday 17 September7027
Friday 18 September7229
Saturday 19 September4124
Sunday 20 September4724.5

Share of posts by local hour

Show the figures as a table
Share of posts by TAG24 in each local hour, beside the median of its peers.
Local hourTAG24Median of its peers
00:001.8%0.3%
01:000.9%0.1%
02:000.5%0.1%
03:000.3%0.1%
04:000.3%0.1%
05:000.5%0.6%
06:004.3%3.7%
07:005.9%4.9%
08:005.3%5.9%
09:005.6%6%
10:005.7%5.9%
11:006%6.3%
12:005.9%6.4%
13:005.7%6.5%
14:005.7%6.7%
15:006.3%6.5%
16:006.3%6.6%
17:006.1%6.5%
18:005.6%6.7%
19:005.1%6.4%
20:005.2%6%
21:004.5%4.8%
22:003.8%2.2%
23:002.7%0.7%

Posts a day by weekday

Show the figures as a table
Posts a day by TAG24 on each local weekday, beside the median of its peers.
WeekdayTAG24Median of its peers
Monday7025.9
Tuesday73.726
Wednesday74.325.9
Thursday80.125.9
Friday72.826.8
Saturday56.221.6
Sunday52.922.5

What it posted

Show the figures as a table
Share of each format among posts by TAG24, and the median across its peers.
FormatTAG24Its peers, median
Photo0%6%
Video or reel0%3%
Album0%0%
Link100%91%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • TAG24, 18:00 to midnight: 27%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, TAG24 posted 74% of a weekday's posts. The median of its peers: 76%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

TAG24's peers are 54 news publishers and digital-native newsrooms in Germany with 30k to 300k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 54 peers, A to Z.

The peers

Its 54 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us